Sometimes, one answer creates more questions. If you recall, last week we discussed the possible contradiction of using a mechanistic model to create a vitalistic practice. If you want a copy of that q and a, email me at firstname.lastname@example.org
However, the answer I provided stimulated another question so here it is:
Perfect. A little further clarification…I meant to mention that after watching your MC2 seminar, my partner is very open to a tonal model and at this point has added toggle back into a choice for technique.
Another question we have that is along the same lines is do we have to choose between techniques to have a reproducible high volume practice that we’ll be able to add another doctor or additional team members to knowing that they’ll succeed without us having to ‘redo’ everything?
I’ll look for your tip, as always, and after will schedule a time to talk.
Here’s my response:
To create reproducible high volume practices may be technic dependent. And, to a certain degree, that depends on the reproducibility of the practice member experience. As you know, because MC2 is a tonal (physiological) based technic, the “listing” is a product of both the doctor’s physiology and the physiology of the practice member. That means it’s really difficult to get anything wrong doing MC2 but it also means that another doc may not find what you find BUT…I think that adds to the experience of the practice member and makes the practice growth based on enlightenment rather than dependency. As we say in MC2…the nervous system learns so we don’t want to duplicate what we do over and over and over expecting a different result.
And, once learned, MC2 becomes and efficient, elegant and effective means of correcting subluxations. Do please be aware that we see the subluxation as relational and not locational but that adds to the practice members understanding of you being a nerve system doctor rather than a back, bone or posture doctor.
Hopefully this helps and if it is helpful to other readers, check into MC2 either in the update section in this newsletter or go to the MC2 site at: http://mc2technic.com/home/
I’m so very grateful to all of the readers that have been using the Need Help Button below and I invite all readers to ask questions and pose issues that you feel are holding you back and I will be delighted to see what I can do to help. For this week’s question and my suggestion, go to the “What’s Your Problem?” section below.
Need help? ASK: email@example.com
Dr. Alan is back and here’s what he has for you. But, before you get into it let me tell you that he almost never leaves town. I know he comes to the Annual Planning seminar more as a favor to me than anything else. I’ve repeatedly invited him to Bonaire and Mexico but…like I said, he rarely travels. So, its a big deal that he is leaving the comfort of his own home and it’s this:
He’s going to be part of the VIP Event being hosted by Alex Mandossian July 13th through the 16th. Dr. Alan remarked,
“I am honored that Alex, the top internet marketer in the world asked me to share the stage with him and share my marketing expertise with the hundreds of people that will be there.
Alex said I could invite 5 people to come to the event as VIPs and I figured since so many of you are regular readers of the PracticeTIP, perhaps I could get to see you and at the same time you can get a change to be part of this high level group of very successful people.
These are people that get paid millions of dollars a year helping people grow their business. This is a networking dream come true. Please note this is a success event not a health care provider event. This is about building a hugely successful brand and business not about how to get new patients or clients.
If you learn the keys to being more successful you attract the patients you want not just once, but month after month after month and it has nothing to do with Facebook or internet marketing, or dinner workshops or screenings.
Anyway here is the link Alex gave me if you want to check it out.
I’ll be there and I am hoping that success is in your future so that I will see you there.
One other thing! Whether you decide to register for the event or not, I don’t get one cent either way. I’m telling you about this because I think your participation will change your business. If you do register you may have to enter the code word “Awesome” to get the Special discount he said he would give the 5 people I am inviting. If you have any questions let me know. I’m hoping to see you there.”
Got a question for Dr. Alan? Email it to me at
What’s Your Problem?
Here’s our Question of the Week:
I need more new patients-
-what do you suggest?
And now, my response:
This is perhaps the shortest question I’ve ever received here but would command the most space to address. We have, in past PracticeTIPS discussed our Marketing Bootcamp and the 3 Tier Marketing System. We have pointed people towards the SYSTEM with Dr. Alan and we’ve offered our Sample Annual Marketing Calendar for free.
Marketing Bootcamp: http://drstevehoffman.com/MarketingBootCamp.php
3 Tier Marketing System…Free Download…email me and ask
Sample Marketing Calendar (FREE):
That said and re-said and re-offered, here’s where else I would go with this…
The BIGGEST problem I see rampant in the profession today is NOT understanding how to grow a practice from the Inside-Out and, as a result, docs are out there trying this and trying that to grow the practice from the outside in. In other words, they take an allopathic approach to practice growth rather than a vitalistic, inside out approach… which is another contradiction.
There are three critical factors involving VISION and SKILLS for you to optimize your vitalistic approach to practice development namely:
1. Get you internally focused
2. Catch you doing things right
3. Knowing the core communications in patient education
There are 3 courses that will help you accomplish these three critical factors on your own time and at your own pace:
1. The Goal Achievement Course
2. The Creating Ideal Patients Course
3. The 14 Core Communication Strategies
The three courses, sold individually, would cost $605.00 on my website. But also on my website is the Quick Start SuccessKit for $561. This KIT included the 2 of the 3 Critical Courses above PLUS 3 additional programs on
33 Principles of Chiropractic Video
Paradigm Shift Patient Education PowerPoint and Audio
The Blueprint for Creating your Dream Practice Audio
And, I will add the 14 Core Strategies as a gift to you for investing in you. Here’s the link for the SuccessKit:
All of these resources are, of course, INCLUDED in our Mastery Coaching program. Give me some real insight into your practice by filling in the coaching questionnaire on the link below
and I will schedule up to an hour, on me, to help you see a clear path forward.
That’s all this week. If there are issues that you would like me to address…send it on over. Please email me at firstname.lastname@example.org
MC2 Update – Directory Listings
Currently scheduled LIVE seminars are as follows:
June 28 in Salt Lake City, Utah
MC2 PLUS WELLNESS PEDIATRICS
Last Call – No Registrations Taken After Wednesday, June 25th
Reserve your seat and special pricing NOW by going to
July 12th in Encinitas, CA
2 Spots Left
This one day intensive will be held at my home on Saturday, July 12th from 8:30 AM to 6:30 PM. More info on the site: http://mc2technic.com/home/encinitas-ca/
July 19 in Newport News, VA
This is going to be a relatively small, intimate seminar so if it’s more attention or more Steve that you want, this is the seminar to get to.
Don’t miss this one. Contact me for details or visit:
Yes, it looks like we will be going back (delightedly so) to Halifax as a result of the docs that took the MC2 earlier this year are LOVING it and want more. This will post on the MC2 site in the next two weeks.
September 13 in Billings, MT
It’s going to be beautiful and intimate. Make sure you join us for this one. Contact me for details or visit:
We have tentative dates to return to LIFE in Atlanta, GA
We have set a tentative date for a Fall seminar in Seattle, WA AND, we will be adding a date in Colorado…stay tuned.
I would love to have you, your group and/or your community on my speaking schedule for this year. NOW is the time to contact me for details or to simply discuss the possibility.
Let me know…we’ll talk :-)
Please email me at email@example.com
Here’s this week’s Motivational Moment and I encourage you to share your favorite motivational quote, verse, prayer, poem or meditation with me so I can, in turn, share it with others.
This week’s Motivational Quote is from a world renowned business consultant and rings home so true for me and, I think, for you:
“Every time I deliver a written
or verbal communication—
I’ll take the time to listen, empathize, understand, feel, the person I’m addressing – and attempt to make their life better.”
Please do take a moment to send in your motivational quote so that I can share it here.
Email me at firstname.lastname@example.org
Click on any of the links below:
Ready for coaching?
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To your success,
Dr. Steve Hoffman
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Dr. Steve Hoffman/Mastering Chiropractic
Continuously Published by Dr. Steve Hoffman since 1998 with News You Can Use