Dr. Steve's Practice Tip Blog | Practice Tips from Dr. Steve Hoffman

For the first time ever… …VIP App-Based Coaching

Posted on February 1, 2012 by Dr. Steve

Coaching That Comes To You!

Every 30 days, we will send our 5 Recorded Coaching Modules Directly to Your Desktop via the most unique approach to web-based personal coaching ever devised…

Married to the most exciting information delivery system ever seen-it finds you instead of you having to find it!!!

Coaching information, audio and materials delivered directly to your desktop EVERY 30 DAYS!

No searching for information…no wondering what’s next…no missed deadlines…no worries period!

Receive a broad spectrum of practice related growth coaching programs that will POP UP directly on your desktop.

You will receive 2 to 3 hours of coaching material every 30 days so you have a chance to listen, absorb, review and implement. The content is divided into 5 different tracks that are syllabus based and specifically designed to help you and your business grow.

Bold statements? Not really. Simply the facts.

And, delivered at the most reasonable price for this level of service and expertise EVER!

Just $1.00 for the first month of access. Go for it..

http://drstevehoffman.com/VIPAppCoaching.php

Here’s Your Coaching Faculty:

1. Dr. Steve Hoffman, President of Mastery Coaching

2. Garrett Gunderson, Financial Consultant to the Chiropractic Profession

3. Dr. Alan Weinstein, Marketing Guru and Director of 2ndCousin Media and Marketing

4. Dr. Jen Honor, Creator of the Black Book to get YOU into companies and schools

5. Dr. Greg Anderson, Practice Development Expert and Implementation Master

6. We will also have renowned GUEST Lecturers as well as interviews with our TOP Practitioners to give you the inside scoop on what’s working.

Finally, a web based coaching program that’s designed to fit YOU and YOU get 5 monthly programs on patient education, marketing, finances, CA training and more from the best coaches in the field. And, Just $1.00 for the first month of access. Give it a try…

http://drstevehoffman.com/VIPAppCoaching.php

Gain valuable insights, strategies, materials and tools to be more successful today and position your practice for growth through the current decade.

All the materials are delivered directly to your desktop with you then having the ability to download ALL the content so you can listen at your leisure. Store it all on your computer and create your own coaching schedule.

We surveyed the profession last year and this is what you said you wanted and I want you to have it.

Give it a test run, kick the tires, get the info and take the downloads and then you decide if this is something you want more of every month.

Just $1.00 for the first month of access. Click here

http://drstevehoffman.com/VIPAppCoaching.php

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The product based coaching program that we’ve written abut over the last few weeks is also available and includes over $3000. worth of products and services designed, sequentially, to help you become as successful as you would wish to become. And, at just pennies on the dollar, is priced to fit into any budget.

It is astonishing to be able to access all of this for just $69.95 per month. And, if you’re up for paying for the year in advance, well send it all to you on a thumb drive AND save you even more!

Want more info….go right now to

http://drstevehoffman.com/ProductCoaching.php

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Your Motivation Moment – DO IT NOW!

Coaching Kudos

“We are up to 72 for our biggest loser competition.

72 new people coming in for Creating Wellness assessments to get their lives changes!

Thanks for all the advice and being who you are.

I never would have thought this town would support such a thing, let alone be able to work with all the businesses.”

-Dr. Troy Rahn, IL

Stay In Touch:
We send the FREE PracticeTIP Newsletter to ALL that subscribe.
Currently, 1074 subscibers receive the TIP every week.
To refer a student or a colleague, simply click the button below.

Looking forward to contributing to your success,
Dr. Steve Hoffman

“It’s not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” -Charles Darwin

Posted on January 25, 2012 by Dr. Steve

Coaching, in any of our current forms today, is designed to help you to adapt successfully to today’s market, today’s trends and to today’s economy.

As I know you have noticed, even the most successful practitioners are facing new and, unless they are students of trends, unexpected challenges in today’s marketplace.

In the “Mercedes 80′s” everything worked! Traditional approaches that have been successful in the past, may or may not be successful today. That’s why it’s important to have two things going for you:

A Formula to Create Success and

The ability to see where current trends are heading.

Let us prepare you to lead through the current marketplace and seize the opportunities that exist if you know where to look.

Participants in our coaching programs, gain valuable insights, strategies, materials and tools to be successful today and position your practice for growth through the current decade.

The past 2 weeks, we have given you a summary of our new product based coaching program and today we will just list the more that $3000. worth of products and services included in the GROUND BREAKING $69.95/month program:

Month 1:
LIVE, personal coaching call to grow your a BIG WHY.

Month 2:
The Goal Achieving Audio CD program.

Month 3:
The SUCCESSFORMULA Video.

Month 4:
Create your practice full of IDEAL PATIENTS.

Month 5:
The MC2 DVD set gives you greater clinical certainty.

Month 6:
The 33 Principles of Chiropractic video.

Month 7:
The ParadigmSHIFT patient education CLASS.

Month 8:
A step by step guide for your report of findings.

Month 9:
The 14 CORE COMMUNICATION STRATEGIES.

Month 10:
The Marketing Bootcamp.

Month 11:
The Blueprint for Creating Your Dream Practice.

Month 12:
Mastering Chiropractic’s Annual Management Planning Seminar recorded for you along with the seminar notes.

Seriously…this program includes over $3000. worth of products and services designed, sequentially, to help you become as successful as you would wish to become. And, at just pennies on the dollar, is priced to fit into the budget of any chiropractor.

Want more info….go right now to
http://drstevehoffman.com/ProductCoaching.php

And, everything I just said about our coaching programs should also be true within your practice. What we provide for our members should be parallel with what you provide your practice members.

Next week, we will look at the latest innovation in the coaching world and how you can get your hands on it for FREE so stay tuned.

For today, the conclusion to draw is so simple. Unless you believe that all the materials we will provide you with will not help you attract one new patient…will not help you retain your patients better and will not help stimulate referrals and family…invest in yourself and your practice today!

It is astonishing to be able to access all of this for just $69.95 per month. And, if you’re up for paying for the year in advance, well send it all to you on a thumb drive AND save you even more!

Want more info….go right now to
http://drstevehoffman.com/ProductCoaching.php

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Your Motivation Moment – DO IT NOW!

More MC2 Kudos

“Dr. Hoffman’s MC2 Technique was a GAME CHANGER for me as a chiropracTOR.

After learning the technique the universe sent me so many different types of cases to help.

It’s a MUST do.”

Dr. Grace Syn

Stay In Touch:
We send the FREE PracticeTIP Newsletter to ALL that subscribe.
Currently, 1073 subscribers receive the TIP every week.
To refer a student or a colleague, simply click the button below.

Looking forward to contributing to your success,
Dr. Steve Hoffman

Posted in Uncategorized | Tagged Change, Intellegence, Survival | Comments Off

Special 2012 Announcements:

Posted on January 18, 2012 by Dr. Steve

“I don’t know anyone that could not afford 69 bucks a month…”

Want more info….go right now to

http://drstevehoffman.com/ProductCoaching.php

Here’s What You GET:

Month 1:
LIVE, personal coaching call between you and me, Dr. Steve Hoffman, to help you clarify and grow your why. With a BIG WHY, I know you will do what you need to do to get where you want to go!

Month 2:
I will help you clarify and crystallize your vision for your life with my Goal Achieving Audio CD program.

Month 3:
The SUCCESSFORMULA Video gives you the ingredients, order and the importance of Vision, Skills, Motivation, Resources and Planning.

Month 4:
I will share my proprietary coaching strategies to help you create your practice full of IDEAL PATIENTS.

Month 5:
Experience a practice without contradiction. The MC2 DVD set combines our Philosophy, Science and Art in a way that will allow you to gain greater clinical certainty. And, you will be able to use it immediately!!!

Month 6:
Motivation comes out of our sense of purpose and we derive that sense of purpose from our philosophy. The 33 Principles of Chiropractic video will make that happen for you…a MUST for all DC’s.

Month 7:
The ParadigmSHIFT patient education CLASS is a Socratic approach to public and new patient education that lets your audience come up with the answers that will lead them to the logical conclusion that the Chiropractic Lifestyle will benefit them and their family.

Month 8:
A step by step guide and resource center for your report of findings. FOR THE FIRST TIME…make your report of findings an information resource for your practice members that they will refer to time and time again.

Month 9:
The 14 CORE COMMUNICATION STRATEGIES that ALL new patients must understand and embrace to become FAMILY WELLNESS PATIENTS. The Socratic method of teaching Chiropractic through patient self-discovery.

Month 10:
The Marketing Bootcamp is an incredible resource with 10+ hours of audio on every possible aspect of creating the kind of marketing plan you and your practice deserve to have…CREATE the practice you have dreamt of.

Month 11:
Have you ever sat down and figured out how to get from where you are to where you want to be? To help you, we have developed an audio guide called The Blueprint for Creating Your Dream Practice.

Month 12:
Mastering Chiropractic’s Annual Management Planning Seminar recorded for you along with the original seminar notes. Everything is included to get you started planning where you will take your practice, business and life.

It is astonishing to be able to access all of this for just $69.95 per month. And, if you’re up for paying for the year in advance, well send it all to you on a thumb drive AND save you even more!

Want more info….go right now to

http://drstevehoffman.com/ProductCoaching.php

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More MC2 Kudos

“A non-negotiable aspect of chiropractic success is that you must be able to “deliver on the goods”.

This requires a technique ‘system’. Something many DC’s unfortunately don’t have.

What I love about Dr. Hoffman’s MC2 technique system is that it is quick to learn and very effective.

Steve is a legitimate technique guru. Get MC2 and learn from his decades of wisdom.”

Dr. Patrick Gentempo

Stay In Touch:
We send the FREE PracticeTIP Newsletter to ALL that subscribe.
Currently, 1072 subscibers receive the TIP every week.
To refer a student or a colleague, simply click the button below.

Looking forward to contributing to your success,
Dr. Steve Hoffman

Posted in 33 Principles, Coaching, Goal Review, NP Strategy, Planning, Practice Development, Success Formula, Vision | Tagged Special 2012 Announcements | Comments Off

Special 2012 Announcements:

Posted on January 11, 2012 by Dr. Steve

Introducing the Most Affordable Coaching Program on the Planet!

As promised…here’s a look at the most affordable coaching program in the profession…priced to benefit absolutely every chiropractor….

The first month is a one on one LIVE, personal coaching call between you and me, Dr. Steve Hoffman, to help you clarify and grow your why. The result is to add certainty to you and all you do while encouraging you to be the most authentic YOU that you can be.

With over $3000.00 in products and services you will receive for just PENNIES on the dollar, shipped to you monthly to make it easy for you to implement.

Read on to see what will be coming your way in months 2-12. BTW-think about it…thousands of dollars in useful products and services PLUS an introductory coaching call with me personally for 69 bucks a month!

Unheard of…period!

http://drstevehoffman.com/ProductCoaching.php

Month 2:
I will help you clarify and crystallize your vision for your life with my Goal Achieving Audio CD program. Everyone talks about goal setting. Few people do it and fewer still do it effectively. NOW, you can know all my goal accomplishing secrets and come away with the ways and means to become effective at setting and achieving your goals too…comes with transcription!

Month 3:
The SUCCESSFORMULA Video gives you the ingredients, order and the importance of Vision, Skills, Motivation, Resources and Planning. And, you will learn what you create when one or more of these vital pieces of the equation are missing. This video will help you create success, on purpose, in your practice, business, finances, relationships and your life. This will show you why we started your coaching with VISION AND PURPOSE!

Month 4:
To help you create the practice you envision, you will need certain skills. If your ideal practice is one that is filled with ideal patients, a great next step would be to know how to create these patients, in your practice, at will. So, for the first time anywhere, I will share my proprietary coaching strategies to help you create your practice full of IDEAL PATIENTS. I will explain all you will need to know about WHAT YOU ARE ALREADY DOING RIGHT and can now, do even better.

How’s this sounding? Well, there are 8 more months and 8 more products to go. And, I’m sure you’ll agree that the 5 pieces of the program already reviewed would be worth the price of admission.

What if it also provided marketing and patient education materials? What if it was just $69.95/month?

Want more info….either wait until next week when we roll more out in the PracticeTIP or go right now to http://drstevehoffman.com/ProductCoaching.php

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Practice Success Insurance!

While there are no guarantees of having a successful practice, there is insurance. Almost everyone carries insurance for their car, their home, their life and their health. Yet very few people think of insurance for their practice or business.

We call this Success Insurance. We’re not talking about insurance that protects you against losing your business. We’re talking about insurance that protects you from failing in your practice or business.

You can learn about how this insurance ties into your marketing by checking out this short video blog at:

http://marketingpearloftheweek.tv/video/video-marketing-tip-of-the-week-insure-your-success

When people visit your website, your Facebook Page or your lectures and screenings you want to insure they won’t just leave but will become patients.

PS – Having a page one Google listing or a Facebook business page or a lot of views on your YouTube video is meaningless without this insurance.

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More MC2 Kudos

“Dr Steve Hoffman has developed an elegant and easy technique to master. His technique has provided me with the tools to know when, where, and how to adjust.

This concept has saved me time and stress to my body as I use one third of the energy during my time in the office.

Quality of Life with the people I serve as well as the scan results generated on their behalf is all the proof I need to know that MC2 by Dr. Steve Hoffman delivers the goods. Thank You!”

Dr. Nate Coffin

Stay In Touch:
We send the FREE PracticeTIP Newsletter to ALL that subscribe.
Currently, 1071 subscibers receive the TIP every week.
To refer a student or a colleague, simply click the button below.

Looking forward to contributing to your success,
Dr. Steve Hoffman

Posted in Coaching, Management, Optimization, Planning, Practice Development, Purpose | Tagged Special 2012 Announcements | Comments Off

Special 2012 Announcements:

Posted on January 5, 2012 by Dr. Steve

Amazing Coaching Breakthough…$69.95/month

You read it right!

Finally, an entry level coaching program so affordable that ANYONE could afford it!

And, not a bare bones program but a fully featured one at that with well over $3000.00 in products and services!

Start off with a personal one on one phone call with Dr. Steve Hoffman to help you focus on what motivates you to do what needs to be done to have what you say you want to have!

Develop the ability to be self-accountable by making your WHY bigger that your what (not a question).

You will receive a product, program and/or audio every month for an entire year that will keep you focused on your vision for your practice!

We will then add materials to develop the skills necessary to turn your vision into reality and…

Add materials to keep you motivated, provided valuable practice development resources and helped you plan your year!

How’s this sounding?

What if it also provided marketing and patient education materials?

What if it was just $69.95/month?

Want more info….either wait until next week when we roll this out in the PracticeTIP or go right now to:
http://drstevehoffman.com/ProductCoaching.php

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Take Advantage!

Please download our new version of our SYSTEM Guide created January 2, 2012. Even if you downloaded the previous Guide yesterday, download the new Guide right now, and delete your old one.

We have updated the Guide with information about the VIP App and our Facebook Add-on. If you have not originally signed up for the Facebook Add-on you need to do so now. It is the most powerful Facebook strategy out there.

Here is the link to download the Guide:
http://systemworkshops.s3.amazonaws.com/SYSTEM-Guide.pdf

Also, Dr. Alan is available to train staff members on maximizing your SYSTEM for all SYSTEM clients. He normally charges $350.00 an hour for his time but you get that free. Take advantage.

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Tax Planning to Start The New Year!

As much planning as we do at the end of the year for the upcoming year, there are things you can do at the beginning of the year to make your taxes and planning your tax strategy as effective as possible. In an interview with Financial Expert (and my financial advisor) Garrett Gunderson reveals tax planning tips and makes two fabulous offers for his NY Times Best Selling book, “Killing Sacred Cows” and for a complimentary financial analysis…both on the house. To access this timely and important interview, download it free for a very limited time from:

https://download.yousendit.com/M3BtT202Zy90NjlBSXNUQw

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Breakthrough CA Training Program and Health Class:

My Michigan friends and colleagues, Dr. Tom and Kim Klapp will be hosting a teleseminar that you should know about. Dr. Tom will share the his actual 35-minute health class during the tele-seminar so you can hear for yourself exactly what is taught and how it is presented, but more importantly, why it is so powerful at attracting new patients. You can even download his PowerPoint presentation at no additional charge! Tom and Kim will show you, through the included materials EXACTLY how to add 5-35 new patients to your practice every time you present this workshop.

The tele-seminar will be from 10-11am Pacific time and is entitled, “Attract More New Patients with Community Workshops.”

Use discount code HOFFMAN to save 5% off member rates!

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Last Chance…FREE AUDIO:

For my free 60 minute audio on Looking Back to See Ahead, go to:

https://www.yousendit.com/download/T2dkeFVjQ1A1UjRsYzhUQw

More PracticeTIPS next week….stay tuned!

Feel Free To Share the Links and The Newsletter!

Your Motivation Moment is to DO IT NOW!

MC2 Kudos

“Dr Steve…
Finally, a Chiropractic Technique that teaches when and where to adjust with ease for both the doctor and the Patients. With, MC2 Technique, I can clearly see changes in my patients scans, something that I was not seeing with my previous technique. My Patients are seeing results and each visit is totally different, I am not adjusting the same bone visits after visits after visits… Thanks to Dr. Steve, I am having fun in my Clinic.”
Dr. Maxime Saint-Denis

Stay In Touch:
We send the FREE PracticeTIP Newsletter to ALL that subscribe.
Currently, 1069 subscibers receive the TIP every week.
To refer a student or a colleague, simply click the button below.

Looking forward to contributing to your success,
Dr. Steve Hoffman

Posted in Coaching, Practice Development, Resources | Tagged Amazing Coaching Breakthough | Comments Off

Planning Forward in 2012 and End of Year Messages:

Posted on December 29, 2011 by Dr. Steve

How to best plan forward for 2012? Here are some simple steps:

Download the Looking back to See Ahead audio or email me and ask for the link.

Decide where you want your practice to be by this time next year with regard to dollars, visits and new patients.

Create a projection by using this year’s data and projecting it forward. For example, if you plot your dollars per month for this year on a graph and draw a best fit line through the data…

You would then extend the best fit line for another 12 months to see where you will likely be by this time next year if little changes.

Then plan on what you can do to change the result so you get where you want to go.

How you say? Simple. Look at what you did that worked this year and then take it apart piece by piece. Then evaluate each of the pieces with your staff and brainstorm what you could do to make that piece of the equation even better next time.

This is known as Kaizen or the process of never ending improvement.

Coaching helps…need some? Come get some at

http://drstevehoffman.com/Coaching.php

And now for the big announcement…received this late last week from my good friend and colleague Dr. David Fletcher:

I write this with so many wonderful feelings about where our journeys have taken us within this great profession. The exciting news that you may have heard is that there has been a change at CLA.

A buzz has been brewing that is officially “out of the bag” today. I wanted to write you personally to let you know that I have taken over the position as the new chairman and chief clinical officer of CLA. This means that I am now the majority owner of both CLA and Creating Wellness.

Here is the press release that came out today: http://www.webwire.com/ViewPressRel.asp?aId=150680

Patrick and I have worked for many months to enact the right deal that allows him to remain active within CLA while remaining to be a powerful voice for CLA and chiropractic. My role is to work with the amazing team that has already been assembled and to add new direction and intent as we move forward. There are new paths to explore and millions of patients to adjust and heal.

Go visit the link above and get all the details. I’m as excited as ever about the future of this great profession and Dr. Fletcher is well positioned to lead…support his efforts on our behalf and, together, let’s all work towards marketing 2012 the very best year it can be!

Have a Happy, Healthy and Prosperous New Year…
Blessings from my family to yours!

For my free 60 minute audio on Looking Back to See Ahead, go to:

https://www.yousendit.com/download/T2dkeFVjQ1A1UjRsYzhUQw

More PracticeTIPS next week….stay tuned!

Feel Free To Share the Links and The Newsletter!

Your Motivation Moment is to DO IT NOW!

Mastery Coaching Kudos

Hey doc always wanting to share good news. Here’s what one of my patients told me this morning.

To preface this, I put the notes you suggested up in different places around the the office that said “people all over town are talking about us and they’re saying really good things about us.”

Well this morning a patient stated that she and her co workers were bragging me up to another worker yesterday. Some of the people no longer come in but they were saying great stuff! I guess my point in sharing is many times when people quit I assume it is something I did wrong and they are mad at me or have a problem with me. Like you said though, it is almost always them and not me.

Anyways thanks for everything you do. You and your family have a blessed holiday season,
Chris

Stay In Touch:
We send the FREE PracticeTIP Newsletter to ALL that subscribe.
Currently, 1068 subscibers receive the TIP every week.
To refer a student or a colleague, simply click the button below.

Looking forward to contributing to your success,
Dr. Steve Hoffman

Posted in Coaching, Management, Marketing, Optimization, Plan 2012 | Tagged Planning Forward in 2012 | Comments Off

Looking Back to See Ahead… Part 10 of a Series on Success!

Posted on December 21, 2011 by Dr. Steve

Well, we’ve spent the past 9 weeks looking back to see ahead so that you will know which trends will get and keep your practice moving in a positive direction through this next decade. You have an advantage in setting your sails if you know which direction the wind will blow.

What we’ve covered fits into 33 Principles for our future. Not the philosophical principles but instead 33 Principles to embrace and grow in the next decade!

Here’s an outline of what we’ve covered so you can make a checklist to insure you get where you want to go:

Accept chiropractic in full faith
Full speed ahead
Develop your inner ear to hear that “wee small voice within”
Develop your Innate Awareness and be guided by it
The spread into “therapeutics” has happened before and it is a clarion call to FOCUS
Embrace the strong leaders of the profession
Spread our message of
Keep it simple
Tell the story
Never water down your message
Lecture to your patients and your public
Embrace BOTH Pre-care and post-care lectures
Be a great story teller
If it is to be, it is up to WE
Develop a sense of urgency…there are lives on the line
Be genuine…be the authentic you
Be a non-conformist
Match your psychology to your physiology
Believe in yourself and in your mission
Do not be a poseur
Start patient groups
Create community
Recruit patients to our mission
Be part of the solution or remain part of the problem
Lunch and learns
Dinner workshops
Corporate Wellness Programs
Wellness University
Grow your TRIBE
Become a member of a MASTERMIND Group with other, like minded DC’s
Learn the Principles of Chiropractic since the public will NEVER fully embrace our philosophy until WE DO!
No barriers to entry!
Take Massive Action

These are my 33 Principles for the Profession’s Future in this decade. Learn them, follow them and enjoy contributing to chiropractic taking it’s rightful place in the health arena!

Dr. Steve Hoffman

By the way…we’ve extended our health class special…Simply go to http://drstevehoffman.com/Store%20HealthClasses.php and purchase any ONE of the Classes there and I will send you the LINK to downlaod ALL 13 of the classes.

For the entire series…visit my blog at:

http://drstevehoffman.com/blog/

Get my free 60 minute audio on this subject…Looking Back to See Ahead. Just download it free from:

https://www.yousendit.com/download/T2dkeFVjQ1A1UjRsYzhUQw

More PracticeTIPS next week….stay tuned!

Feel Free To Share the Links and The Newsletter!

Your Motivation Moment is to DO IT NOW!

PLAN 2012 or
Continue to fly by the seat of your pants

So many of you have asked how you can get the PLANNING SEMINAR recordings and notes that I decided to put the info right here…simply go to and register… the seminar has already happened but when you register, I will send you the ~300 pages of notes and the 18 hours of audio files:

http://drstevehoffman.com/2011AMPSMaster.php

Stay In Touch:
We send the FREE PracticeTIP Newsletter to ALL that subscribe.
Currently, 1067 subscibers receive the TIP every week.
To refer a student or a colleague, simply click the button below.

Looking forward to contributing to your success,
Dr. Steve Hoffman

Posted in 33 Principles, Plan 2012, Purpose, Tribes, Vision, Wellness University | Tagged Looking Back to See Ahead... Part 10 of a Series on Success! | Comments Off

Looking Back to See Ahead… Part 9 of a Series on Success!

Posted on December 15, 2011 by Dr. Steve

Last week, we covered TRIBES, Patient Groups and Masterminds. This week, we will explore the success attributes associated with the past that include creating an Innate Awareness, No Barriers to Entry and Taking Massive Action!

Most docs I speak to would love it if the entire planet, by some miracle, could receive a chiropractic adjustment overnight. They think that that one action could change the world. I disagree.

Look at our profession. We are the most adjusted population the planet has ever seen and, while there are indeed many in the profession living up to their inborn potential, far more are languishing, fighting internally, struggling, confused, overwhelmed, not practicing what they preach, frustrated and stagnated.

The icons that this series is predicated upon wanted the world to have an Innate Awareness first and, the very best way for the world to have an Innate Awareness, is if chiropractors would develop and exhibit one first.

Ouch….I know. But it is true. So, learn your chiropractic principles…start listening to that wee, small voice within…be guided by your own trust in your Innate…live the chiropractic life and be the example you want to set for the world.

You see, if the world had an Innate Awareness, they would never consider going without a chiropractic adjustment…you know, just like you!

No Barriers to Entry is actually a simple concept that, to my knowledge, was promulgated first by Dr. Sid Williams when he proclaimed that, “we accept all cases, regardless of condition or finacial ability to pay.” It was one concept that turned chiropractic around in the 1970′s and it will turn us around today. If chiropractic is to be everywhere, instead of nowhere, in the next 10 years…we must remove the barriers to entry!

Lastly, taking massive action is key to both your practice and our profession. We have, in the past, discussed how you must build your contact list and then interact with them at least 8 times a month to create a relationship. Look at Mercola…he’s everywhere…he took massive action. In the 1970′s we saw the rise of Reggie Gold, Sid Williams, Life and Sherman Colleges, Renaissance and HUGE practices…they all resulted from the people involved being willing to take and then taking massive action…and the very same is true for you as well.

Next week…the series will conclude with a summary.

In the meantime, get my free 60 minute audio on this subject…Looking Back to See Ahead. Just download it free from:

https://www.yousendit.com/download/T2dkeFVjQ1A1UjRsYzhUQw

More PracticeTIPS next week….stay tuned!

Feel Free To Share the Links and The Newsletter!

Your Motivation Moment is to DO IT NOW!

FREE AUDIO…

Here’s a FREE 60 Minute audio filled with ideas to get you moving in the right direction in 2012:

https://www.yousendit.com/download/T2dkeFVjQ1A1UjRsYzhUQw

http://drstevehoffman.com/2011AMPSMaster.php

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Stay In Touch:

We send the FREE PracticeTIP Newsletter to ALL that subscribe.
Currently, 1065 subscibers receive the TIP every week.
To refer a student or a colleague, simply click the button below.

Looking forward to contributing to your success,
Dr. Steve Hoffman

Posted in Philosophy, Purpose, Vision | Tagged Looking Back to See Ahead... Part 9 of a Series on Success! | Comments Off

Looking Back to See Ahead… Part 8 of a Series on Success!

Posted on December 7, 2011 by Dr. Steve

Last week, we ended with the value and importance of health classes and educating your community.

What else can we learn looking backwards?

Interestingly, what these chiropractic icons from the past also had in common was the acknowledgement of TRIBES…just like today. Practices grew by creating a sense of community, were patient centered and fostered the development of patient groups and, the most successful surrounded themselves with those of a like mind…what we call a MASTERMIND today.

These characteristics, to one degree or another, are indeed all around us and being used by the most successful amongst us.

My proof:

First…the Chiropractic TRIBES are proliferating and growing using social media as well as word of mouth. Some have been around for 20 years or more. These TRIBES include DCS, EPOC, CORE, 33DC’s, Band of Brothers and more. JOIN ONE!!!!

Next…Patient Groups are not were they were back in Reggie’s day but, through social media, they are proliferating again today.

Here’s an idea: Wouldn’t it be great if the TRIBES invited the patients? What if the monthly philosophy group meeting spent its first hour or so welcoming the patients of the docs that are participating? Then, not only would we be growing our own chiropractic TRIBES but also growing our local, community, patient oriented TRIBES as well.

Lastly…Masterminds. Just like in anything else, masterminds are easy to start and difficult to sustain. But, want to know which ones get sustained? The ones with the most successful doctors in them because they all have something to share with their mastermind partners. Masterminds succeed when every partner brings something to the equation instead of just feeding off the group.

Next week…3 more vital success characteristics and then the series will conclude with a week 10 summary.

In the meantime, get my free 60 minute audio on this subsject…Looking Back to See Ahead. Just download it free from:

https://www.yousendit.com/download/T2dkeFVjQ1A1UjRsYzhUQw

More next week….stay tuned!

Feel Free To Share the Links and The Newsletter!

Your Motivation Moment is to DO IT NOW!

FREE AUDIO…

Rave reviews on my closing remarks from this year’s Planning Seminar. Here’s a FREE 60 Minute audio filled with ideas to get you moving in the right direction in 2012:

https://www.yousendit.com/download/T2dkeFVjQ1A1UjRsYzhUQw

So many of you have asked how you can get the PLANNING SEMINAR recordings and notes that I decided to put the info right here…

We haven’t even had the time to set up a proper order form for it so simply go to and register…the seminar has already happened but when you register, I will send you the ~300 pages of notes and the 18 hours of audio files:

http://drstevehoffman.com/2011AMPSMaster.php

********************************************

We are in the process of re-vitalizing our Recommended Reading Page. Go up and peruse it now and then stop back in a week or so to see the Titles I’m recommending as MUST READING for 2012.

Go to

http://drstevehoffman.com/BookStore.php

Stay In Touch:

We send the FREE PracticeTIP Newsletter to ALL that subscribe. Currently, 1065 subscibers receive the TIP every week.To refer a student or a colleague, simply click the button below.

Looking forward to contributing to your success,
Dr. Steve Hoffman

Posted in NP Strategy, Purpose, Tribes | Tagged Looking Back to See Ahead... Part 8 of a Series on Success! | Comments Off

Looking Back to See Ahead… Part 7 of a Series on Success!

Posted on December 1, 2011 by Dr. Steve

Last week, we ended with…

It should be “light-bulb!” time for many of you since, even amongst those docs doing a lay lecture, the lecture today is typically scheduled AFTER the report of findings and recommendations. Hopefully, you can now see that this approach is backwards, makes no sense and may help you realize why its such a struggle to get patients to attend.

The word to the wise going forward is that the public attended these lectures first in the past and huge practices were created. And, this approach will work just as well in this decade!

By the way, we had a special offer last Friday on our Health Classes. Let me tell you how we used them and then I will give you a second chance at that amazing offer of 13 Health Classes for the Price of Just 1.

We had a new patient workshop every week and we had an advanced class every week as well. Both were available as pre-care or post starting care classes for our patients and their guests. The advanced classes were also marketed to the community at large. We maintained a 3 month “office events” calendar so that the class schedule was never a surprise.

The first week of the month, we offered one of our stress workshops…which alternated by month between chemical stress, physical stress and emotional stress.

The second week of the month, we featured one of our family classes which alternated by month between vaccinations, ear infections, pregnancy/breastfeeding and our kids and chiropractic class.

The third week of the month was for our advanced workshop series which alternated monthly between health development, health mastery and our science class.

The fourth week of the month was for our CHAPS program which stood for Community Health Awareness Program Series. In this series, we invited speakers in allied fields to present to out practice community in exchange for the opportunity to present to their practice community some other time during the year. This, in turn, created both alliance and pre-care class opportunities for us.

As promised…if you want all 13 of our workshops (the above plus 3 different new patient classes) for the price of one…
YOU MUST ACT BY MIDNIGHT, DECEMBER 1

Simply go to http://drstevehoffman.com/Store%20HealthClasses.php
and purchase any ONE of the Classes there and, on Friday, December 2, I will send you the LINK to downlaod ALL the classes.

More next week….stay tuned!

Feel Free To Share the Links and The Newsletter!

Your Motivation Moment is to DO IT NOW!

OK-OK-OK

So many of you have asked how you can get the PLANNING SEMINAR recordings and notes that I decided to put the info right here…

We haven’t even had the time to set up a proper order form for it so simply go to:

http://drstevehoffman.com/2011AMPSMaster.php

And register for the seminar.

Once your “registration” is received, I will send you the link to download all 18 hours of audio and the pdf of the nearly 300 pages of seminar notes.

Now is the time to plan so get your PLANNING SEMINAR recordings today!

Stay In Touch:
We send the FREE PracticeTIP Newsletter to ALL that subscribe.
Currently, 1064 subscibers receive the TIP every week.
To refer a student or a colleague, simply click the button below.

Looking forward to contributing to your success,
Dr. Steve Hoffman

Posted in NP Strategy, Purpose | Tagged Health Classes, Purpose | Comments Off

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Recommended Reading

Your Motivation Moment – DO IT NOW!

Coaching Kudos

Want more info….go right now to http://drstevehoffman.com/ProductCoaching.php

Want more info….go right now to http://drstevehoffman.com/ProductCoaching.php

Recommended Reading

Your Motivation Moment – DO IT NOW!

More MC2 Kudos

“I don’t know anyone that could not afford 69 bucks a month…”

Here’s What You GET:

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Practice Success Insurance!

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Stay In Touch: We send the FREE PracticeTIP Newsletter to ALL that subscribe. Currently, 1071 subscibers receive the TIP every week. To refer a student or a colleague, simply click the button below.

Looking forward to contributing to your success, Dr. Steve Hoffman

Amazing Coaching Breakthough…$69.95/month

Take Advantage!

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Tax Planning to Start The New Year!

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Have a Happy, Healthy and Prosperous New Year… Blessings from my family to yours!

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PLAN 2012 or Continue to fly by the seat of your pants

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Want more info….go right now to
http://drstevehoffman.com/ProductCoaching.php

Want more info….go right now to
http://drstevehoffman.com/ProductCoaching.php

Want more info….go right now to

http://drstevehoffman.com/ProductCoaching.php

Stay In Touch:
We send the FREE PracticeTIP Newsletter to ALL that subscribe.
Currently, 1071 subscibers receive the TIP every week.
To refer a student or a colleague, simply click the button below.

Looking forward to contributing to your success,
Dr. Steve Hoffman

Have a Happy, Healthy and Prosperous New Year…
Blessings from my family to yours!

PLAN 2012 or
Continue to fly by the seat of your pants