It is imperative for a family wellness practice to have fees that people can afford. We’re not talking about $19 adjustments…just the ability to give people great value in your office.
For over a decade I have recommended PCD and, while other “similar” programs have emerged, my personal experience of the integrity of Dr. Steve Below from PCD causes me to continue to recommend his service to this day. Recently, I have had a few key clients say they were going with the “other” company for whatever reason but then, even more recently, I have heard about this company’s price increase. So, I took this all to my friend Steve and asked him to comment and provide a new opportunity for my people. It appears I wasn’t alone as here was Steve’s response:
Recently, we’ve been swamped with calls from ChiroHealthUSA provider members regarding the 25%+ membership fee price increase announced by ChiroHealthUSA. Preferred Chiropractic Doctor (PCD) has created a solution for you, which will dramatically help to reduce your cash patients’ financial burden.
An important component to a successful practice is being able to eliminate or reduce the barriers that stand between you and your patients. For cash-paying patients, their out-of-pocket expense is a huge consideration in their decision to continue coming in for your care—particularly when care extends beyond “relief” care. There’s a bottom line with cash patients. If they can’t afford it, and aren’t in some kind of health crisis, they’re less willing to purchase it. Anything that inflates the financial relationship you have with your cash patients has an impact on that patient’s ability, or willingness, to continue care. It’s simple economics.
For a limited time (expires September 30, 2014), PCD will provide a full 12-month free membership to any current or previous CHUSA consumer members (your patients) if they transition to PCD’s lower rate. At the end of the free, 12-month membership, their renewal fee is only $37, which includes all family members.
This special offer was set to expire at the end of August but Steve extended it so I’m letting you know about it. Here’s a link to see PCD info and application form:
CLICK HERE or go to
Value breeds value. Your service has value and that value has a direct relationship with the financial capacity of your market. It is imperative that you identify and understand your market in order to be successful in that market. I urge you to understand and believe this: your “cash” market requires different strategies than your “third-party” market. There are entirely different dynamics in these two markets, and if you’re trying to prosper in one, pursuing the wrong strategies will not work. That’s where PCD comes in.
PCD not only gives you the ability to attract and serve the cash market (or completely transition to cash!), it also allows you to continue to operate in the third-party market if you choose to do so.
You want to provide your patients with the best experience you can and you want them to receive as much value as you can provide. You understand that if you provide that value, then the value you receive in return is amplified. Value breeds value. And value exists (or doesn’t) in every aspect of your practice…your skill, cleanliness, front desk, fees, personalities, etc.
Successful practices understand this and make it a priority to address their value issues at every level. If you’re offering a discount program in your office, and it’s not the best value for you and your patients, you’re not adding value—you’re subtracting value. We hope you’ll take advantage of the great value we’ve created with PCD (Preferred Chiropractic Doctor) and start providing even more value to your patients.
Call PCD at (800) 239-3552 Today
AND LET THEM KNOW YOU’RE READY TO TRANSITION YOUR PATIENTS TO A MORE AFFORDABLE CASH PLAN!
or go online at www.BeWell2.com and choose the referral option, “Transition Offer.”
Tell them I sent you…they take great care of my clients and referrals!!
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To your success,
Dr. Steve Hoffman