One Answer Creates More Questions

Coaches Corner

Sometimes, one answer creates more questions.  If you recall, last week we discussed the possible contradiction of using a mechanistic model to create a vitalistic practice.  If you want a copy of that q and a, email me at drsteve@drstevehoffman.com

However, the answer I provided stimulated another question so here it is:

Perfect. A little further clarification…I meant to mention that after watching your MC2 seminar, my partner is very open to a tonal model and at this point has added toggle back into a choice for technique.

Another question we have that is along the same lines is do we have to choose between techniques to have a reproducible high volume practice that we’ll be able to add another doctor or additional team members to knowing that they’ll succeed without us having to ‘redo’ everything? 

I’ll look for your tip, as always, and after will schedule a time to talk.

Here’s my response:
To create reproducible high volume practices may be technic dependent.  And, to a certain degree, that depends on the reproducibility of the practice member experience.  As you know, because MC2 is a tonal (physiological) based technic, the “listing” is a product of both the doctor’s physiology and the physiology of the practice member.  That means it’s really difficult to get anything wrong doing MC2 but it also means that another doc may not find what you find BUT…I think that adds to the experience of the practice member and makes the practice growth based on enlightenment rather than dependency.  As we say in MC2…the nervous system learns so we don’t want to duplicate what we do over and over and over expecting a different result.

And, once learned, MC2 becomes and efficient, elegant and effective means of correcting subluxations.  Do please be aware that we see the subluxation as relational and not locational but that adds to the practice members understanding of you being a nerve system doctor rather than a back, bone or posture doctor.

Hopefully this helps and if it is helpful to other readers, check into MC2 either in the update section in this newsletter or go to the MC2 site at:  http://mc2technic.com/home/
I’m so very grateful to all of the readers that have been using the Need Help Button below and I invite all readers to ask questions and pose issues that you feel are holding you back and I will be delighted to see what I can do to help.  For this week’s question and my suggestion, go to the “What’s Your Problem?” section below.
Need help?  ASK:  drsteve@drstevehoffman.com

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MarketingTIP

Dr. Alan is back and here’s what he has for you.  But, before you get into it let me tell you that he almost never leaves town.  I know he comes to the Annual Planning seminar more as a favor to me than anything else.  I’ve repeatedly invited him to Bonaire and Mexico but…like I said, he rarely travels.  So, its a big deal that he is leaving the comfort of his own home and it’s this:

He’s going to be part of the VIP Event being hosted by Alex Mandossian July 13th through the 16th.  Dr. Alan remarked,

“I am honored that Alex, the top internet marketer in the world asked me to share the stage with him and share my marketing expertise with the hundreds of people that will be there.

Alex said I could invite 5 people to come to the event as VIPs and I figured since so many of you are regular readers of the PracticeTIP, perhaps I could get to see you and at the same time you can get a change to be part of this high level group of very successful people.

These are people that get paid millions of dollars a year helping people grow their business.  This is a networking dream come true.  Please note this is a success event not a health care provider event.  This is about building a hugely successful brand and business not about how to get new patients or clients.

If you learn the keys to being more successful you attract the patients you want not just once, but month after month after month and it has nothing to do with Facebook or internet marketing, or dinner workshops or screenings.

Anyway here is the link Alex gave me if you want to check it out.

http://membershipsiteintensive.com/MSI/

I’ll be there and I am hoping that success is in your future so that I will see you there.

One other thing!  Whether you decide to register for the event or not, I don’t get one cent either way.  I’m telling you about this because I think your participation will change your business.  If you do register you may have to enter the code word “Awesome” to get the Special discount he said he would give the 5 people I am inviting.  If you have any questions let me know.  I’m hoping to see you there.”

Dr. Alan

Got a question for Dr. Alan?  Email it to me at
drsteve@drstevehoffman.com

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What’s Your Problem?

Here’s our Question of the Week:
I need more new patients-
-what do you suggest? 

And now, my response:

This is perhaps the shortest question I’ve ever received here but would command the most space to address.  We have, in past PracticeTIPS discussed our Marketing Bootcamp and the 3 Tier Marketing System.  We have pointed people towards the SYSTEM with Dr. Alan and we’ve offered our Sample Annual Marketing Calendar for free.

Marketing Bootcamp:  http://drstevehoffman.com/MarketingBootCamp.php

3 Tier Marketing System…Free Download…email me and ask
drsteve@drstevehoffman.com

The SYSTEM:
http://healthnewspodcast.com/Home_Page.html

Sample Marketing Calendar (FREE):
https://www.yousendit.com/download/ZUcyb2VDOC9ENlROTzhUQw

That said and re-said and re-offered, here’s where else I would go with this…

The BIGGEST problem I see rampant in the profession today is NOT understanding how to grow a practice from the Inside-Out and, as a result, docs are out there trying this and trying that to grow the practice from the outside in.  In other words, they take an allopathic approach to practice growth rather than a vitalistic, inside out approach… which is another contradiction.

There are three critical factors involving VISION and SKILLS for you to optimize your vitalistic approach to practice development namely:

1.      Get you internally focused

2.      Catch you doing things right

3.      Knowing the core communications in patient education

There are 3 courses that will help you accomplish these three critical factors on your own time and at your own pace:

1.      The Goal Achievement Course

2.      The Creating Ideal Patients Course

3.      The 14 Core Communication Strategies

The three courses, sold individually, would cost $605.00 on my website.  But also on my website is the Quick Start SuccessKit for $561.  This KIT included the 2 of the 3 Critical Courses above PLUS 3 additional programs on

33 Principles of Chiropractic Video
Paradigm Shift Patient Education PowerPoint and Audio
The Blueprint for Creating your Dream Practice Audio

And, I will add the 14 Core Strategies as a gift to you for investing in you.  Here’s the link for the SuccessKit:

http://drstevehoffman.com/SKQuickStart.php 

All of these resources are, of course, INCLUDED in our Mastery Coaching program.  Give me some real insight into your practice by filling in the coaching questionnaire on the link below
http://drstevehoffman.com/wp3/vip-app-coaching-form-free-30-min-call/
and I will schedule up to an hour, on me, to help you see a clear path forward.

That’s all this week. If there are issues that you would like me to address…send it on over. Please email me at drsteve@drstevehoffman.com

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MC2 Update – Directory Listings

Currently scheduled LIVE seminars are as follows:

June 28 in Salt Lake City, Utah
MC2 PLUS WELLNESS PEDIATRICS
Last Call – No Registrations Taken After Wednesday, June 25th

Reserve your seat and special pricing NOW by going to

http://mc2technic.com/home/salt-lake-city-ut/
July 12th in Encinitas, CA

2 Spots Left

This one day intensive will be held at my home on Saturday, July 12th from 8:30 AM to 6:30 PM.  More info on the site:  http://mc2technic.com/home/encinitas-ca/


July 19 in Newport News, VA

This is going to be a relatively small, intimate seminar so if it’s more attention or more Steve that you want, this is the seminar to get to.

Don’t miss this one. Contact me for details or visit:
http://mc2technic.com/home/newport-news-va/

HALIFAX…..September 6th

Yes, it looks like we will be going back (delightedly so) to Halifax as a result of the docs that took the MC2 earlier this year are LOVING it and want more.  This will post on the MC2 site in the next two weeks.


September 13 in Billings, MT

It’s going to be beautiful and intimate.  Make sure you join us for this one.  Contact me for details or visit: 
http://mc2technic.com/home/billings-montana/

FALL SEMINARS:
We have tentative dates to return to LIFE in Atlanta, GA
We have set a tentative date for a Fall seminar in Seattle, WA AND, we will be adding a date in Colorado…stay tuned.

I would love to have you, your group and/or your community on my speaking schedule for this year.  NOW is the time to contact me for details or to simply discuss the possibility.

Let me know…we’ll talk :-)

Please email me at drsteve@drstevehoffman.com

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Motivational Moment:

Here’s this week’s Motivational Moment and I encourage you to share your favorite motivational quote, verse, prayer, poem or meditation with me so I can, in turn, share it with others.

This week’s Motivational Quote is from a world renowned business consultant and rings home so true for me and, I think, for you:

“Every time I deliver a written
or verbal communication—
I’ll take the time to listen, empathize, understand, feel, the person I’m addressing – and attempt to make their life better.”

Jay Abraham

Please do take a moment to send in your motivational quote so that I can share it here.
Email me at drsteve@drstevehoffman.com

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Resources:

Click on any of the links below:


Ready for coaching?
Check this out:
http://drstevehoffman.com/wp3/vip-app-coaching-overview/

Mastering Chiropractic Online Store: http://www.drstevehoffman.com/onlinestore.php

FREE STUFF:
http://drstevehoffman.com/FreeStuff.php

Past Issues of the PracticeTIP:
http://drstevehoffman.com/blog/

DC Practice Market Newsletter Link:
http://www.dcpracticemarket.com/public/main.cfm?affid=drstevehof

Free Garrett Gunderson Book:
freedomfasttrack.com/livingwealthy/fbo-hoffman/


Practice Metrics:
http://get.backbonepro.com/hoffman-december-5th-2013-replay/

VIP APP:
http://www.yourcontentbank.com/public/Google-Hangout-and-Webinar-VIP-App.cfm

Preferred Chiropractic Doctor (PCD):
https://www.bewell2.com/index.php?option=com_content&view=article&id=47&Itemid=71

 

Stay In Touch:

We’ll send the FREE PracticeTIP Newsletter to ALL that subscribe.  To refer a student or colleague, register online at: http://www.drstevehoffman.com/


Current Circulation:
1213 subscribers

To your success,

Dr. Steve Hoffman

Copyright 2014-
All Rights Reserved -
Dr. Steve Hoffman/Mastering Chiropractic

Continuously Published by Dr. Steve Hoffman since 1998 with News You Can Use

 

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Posted in 3 Tier Marketing, Coaches Corner, Marketing, MC2, Motivational Moment, What's Your Problem? | Comments Off

What’s the Core Contradiction?

Coaches Corner

I received an email from a DC recently that fits better in the Coaches Corner than in the What’s Your Problem” Section because I believe it address a source of confusion for so many DC’s out there regarding technic and their practice vision compared to their practice reality.  Here’s a paraphrasing of their very long (lots of details) request and my response.  I trust many of you will find this useful…

We want to be a high volume family wellness based practice and, in practice, a lot of the doctors that are high volume practice primarily CBP/Pettibon.

My partner does CBP and rehab but I respond best to and prefer a tonal model (I do MC2). Currently, our office is in limbo and we still experience growth only to see some form of retraction, so based on your columns, I know that there is/are contradictions that we’re practicing/communicating.

I recognize some contradictions that we need to still eliminate, but how do we figure out how to come together on technique. Can one practice one way and the other another way within the same office?

Congratulations on recognizing that contradictions may well be at the root of this dilemma.  Here may be the core contradiction:

How many kids in a family wellness model need their curves put in or taken out?  Wellness is a vitalistic approach and while CBP is an extraordinary technic, it is a mechanistic one that says you know better than the Innate of the person which curves should or should not be there and to what extent (I know I’ll get some hate mail for this one).

At the same time, I sense some confusion which would indicate a vision issue:

If the vision is family wellness, why would you choose CBP as the technic of choice?  There is a good answer which is perhaps there is some fixing that must take place before wellness can be put in and, in that case, it is incumbent on both of you to triage the new patients as to which care model best suits them.  One consideration might be CBP for corrective care after MC2 knocks the biggest blocks of interference off the system.  And, then, after corrective care, back to MC2 for wellness…kind of a sandwich approach where MC2 is the bread and CBP is whats between the slices.
However, a practice that grows and contracts and then grows and contracts fits my definition of a treadmill practice and that is almost always a planning issue.

Are you following a plan?  If so, its the wrong plan.  If not, I would encourage you to find a plan you have some certainty will get you where you want to go (see my answer for vision above).  And, the lynch pin here might be that your current approach will only get you where you are and you may need to recast your vision, skills, motivation and resources in order to reformulate a better plan.
Consider, do you want to build high volume on dependency in an orthodontic model where the high frequency up front produces the initial commitment?  Or, do you see vitalism without contradiction as a more viable approach to high volume, families and wellness?

What other people do is not the issue.  If you prefer a vitalistic technic for yourself, how in good conscience can you sell a mechanistic model?

Realize that there are lots of moving parts here and perhaps a conversation with one another and then with me might help put you back on the road to growth.

I’m so very grateful to all of the readers that have been using the Need Help Button below and I invite all readers to ask questions and pose issues that you feel are holding you back and I will be delighted to see what I can do to help.  For this week’s question and my suggestion, go to the “What’s Your Problem?” section below.

Need help?  ASK:  drsteve@drstevehoffman.com
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MarketingTIP

WOW…quite a reponse but I KNOW so many more of you would benefit from setting goals but KNOWING HOW to actually ACHIEVE them so I’ve extended the Goal Achievement Audio program offer from last week for one more week (see end of this column).

Today, the question I would like to raise is a question that came up over and over this past week which was….

What other courses do I offer?

Well, there’s lots to review on
http://drstevehoffman.com/index.php

but, better than that…

Why not tell me what courses you feel you would benefit from most.  Then, I can see about producing what you need and want.

Thanks,
Steve

Learn the Truth About Getting What You Want and Why Goal Setting WON’T Get It For You.  This 5 week course can be taken in bite size pieces or…devour it all at once because this riveting audio (live) gives you the TRUTH about why most goal setting fails, why affirmations and similar strategies usually backfire and how to live more of your dreams in the next 6 months than you have in the last 6 years.  

You can go to the website to order it for $179
http://drstevehoffman.com/Goal%20Setting.php
or you can email me (this week only) to get it for just $99. Here’s my email:
drsteve@drstevehoffman.com

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What’s Your Problem?

Here’s our Question of the Week:
Do you have any resources in regard to contract language around FB and employees (friending patients) or about previous employees hiring my current staff?? 
And now, my response:

Two very short questions on two very different topics but both fall into the realm of policy.  Clearly you have had breakdowns in these two areas and while no one likes breakdowns, they are to be embraced rather than avoided.  Embraced because they tell you that your business is moving forward and the breakdown is an indication that there is policy missing in this area.  I always wrote policy around breakdowns because I didn’t have a problem with the breakdown (symptom) but rather with what caused it (typically a lack of policy and agreement in that area).
That said, let’s do four things:

  1. My short answer is that I do not have a resource for this.
  2. I will tell you what I would write as policy since these are issues.
  3. Let’s open it up to our readers to submit their answers and, if substantially different, I will post them in this column.  Email me at drsteve@drstevehoffman.com
  4. Lastly, make sure whatever policy you adopt is legal in your State.

My FB policy might be that it is OK for patients to friend staff and for staff to accept but that it is not ok for staff to friend patients. First infraction would be met with a verbal reprimand, 2nd by a written reprimand and third with dismissal.
I’m assuming when you say previous employees hiring current staff, you are referring to doctors hiring CA’s.  If not, please clarify.

If so, this would be something written into the initial job description for doctors along with any language on non-compete.

The associate doctor’s ethics would be, minimally, that the CA no longer be employed at your office for a period of ___days prior to them being on the “open market.”  Failure to comply with this (check with your attorney) could mean the past associate doc would agree to be liable for the costs associated with hiring and training staff.

This is clearly a low blow on both their parts and, while you are clearly better off without either of them, this is a costly judgment error.

Last week, I suggested some questions for you to ponder when considering asking for assistance here.  Here’s a short reminder:

What is your single most important issue or question about your practice right now?

Why would finding an answer to this issue or question make a difference for you?  be as detailed as possible…please.

How hard has it been, thus far, for you to find a good answer you would follow for this problem?  

  1. Not that difficult
  2. Somewhat difficult
  3. Very difficult

Send me an email with your responses to the WHAT, WHY and HOW above and I will see what I can do to provide answers and/or solutions that make sense and will work for you.
drsteve@drstevehoffman.com 

OR

Give me some real insight into your practice by filling in the coaching questionnaire on the link below
http://drstevehoffman.com/wp3/vip-app-coaching-form-free-30-min-call/
and I will schedule up to an hour, on me, to help you see a clear path forward.

That’s all this week.
If there are issues that you would like me to address…send it on over.  Please email me at drsteve@drstevehoffman.com

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MC2 Update – Directory Listings

Currently scheduled LIVE seminars are as follows:

June 28 in Salt Lake City, Utah
MC2 PLUS WELLNESS PEDIATRICS Just Two Weeks Away…

Special pricing and limited access as there are just a few seats remaining. Reserve your seat and special pricing NOW by going to http://mc2technic.com/home/salt-lake-city-ut/


July 12th in Encinitas, CA

RE-OPENED

This one day intensive will be held at my home on Saturday, July 12th from 8:30 AM to 6:30 PM.  More info on the site:  http://mc2technic.com/home/encinitas-ca/


July 19 in Newport News, VA

PRE-REGISTRATION DISCOUNT
ENDS This Week – JUNE 20th

Don’t miss this one. Contact me for details or visit:
http://mc2technic.com/home/newport-news-va/

HALIFAX…..AGAIN?

Yes, we’re in discussion with our sponsor there, Dr. Wanda Lee MacPhee about a return engagement so soon because of the amazing results docs are seeing with MC2…in many cases docs that have been in practice for many years so stay tuned and we’ll let you know.  The tentative date is September 6th.

 September 13 in Billings, MT

It’s going to be beautiful and intimate.  Make sure you join us for this one.  Contact me for details or visit: 
http://mc2technic.com/home/billings-montana/
We have set a tentative date for a Fall seminar in Seattle, Washington and are in discussions for a Fall seminar at Sherman College in South Carolina as well.  AND, we will be adding a date in Colorado for the fall…stay tuned.

I would love to have you, your group and/or your community on my speaking schedule for this year.  NOW is the time to contact me for details or to simply discuss the possibility.

Let me know…we’ll talk :-)

Please email me at drsteve@drstevehoffman.com

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Motivational Moment:

Here’s this week’s Motivational Moment and I encourage you to share your favorite motivational quote, verse, prayer, poem or meditation with me so I can, in turn, share it with others.

This week’s Motivational Quote is short, sweet and one of my personal favorites:

“Out of clutter, find simplicity.”

Albert Einstein

Please do take a moment to send in your motivational quote so that I can share it here.
Email me at drsteve@drstevehoffman.com

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Resources:

Click on any of the links below:


Ready for coaching?
Check this out:
http://drstevehoffman.com/wp3/vip-app-coaching-overview/

 

Mastering Chiropractic Online Store: http://www.drstevehoffman.com/onlinestore.php


FREE STUFF:
http://drstevehoffman.com/FreeStuff.php

Past Issues of the PracticeTIP:
http://drstevehoffman.com/blog/

DC Practice Market Newsletter Link:
http://www.dcpracticemarket.com/public/main.cfm?affid=drstevehof

Free Garrett Gunderson Book:
freedomfasttrack.com/livingwealthy/fbo-hoffman/


Practice Metrics:
http://get.backbonepro.com/hoffman-december-5th-2013-replay/

VIP APP:
http://www.yourcontentbank.com/public/Google-Hangout-and-Webinar-VIP-App.cfm

Preferred Chiropractic Doctor (PCD):
https://www.bewell2.com/index.php?option=com_content&view=article&id=47&Itemid=71

Stay In Touch:


We’ll send the FREE PracticeTIP Newsletter to ALL that subscribe.  To refer a student or colleague, register online at: http://www.drstevehoffman.com/


Current Circulation:
1213 subscribers

To your success,

Dr. Steve Hoffman

Copyright 2014-
All Rights Reserved -
Dr. Steve Hoffman/Mastering Chiropractic

Continuously Published by Dr. Steve Hoffman since 1998 with News You Can Use

 

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Posted in Contradiction, Goal Review, Marketing, MC2, Motivational Moment, Social Media | Comments Off

Where’s Your Focus?

Coaches Corner

First, let me thank all of you for all the positive feedback I received on last week’s Coaches Corner as well as thank all the first time Mastery Coaching clients that contacted me just last week.

Now…for focus.  You get to choose where you put your attention and, as a coach, I am always hearing evidence that the Doc’s attention is on the wrong thing.  I was guilty of this too.  If we saw 99 people in a day, my staff would hide because they knew I would go crazy over the ONE PERSON that didn’t show up that day instead of CELEBRATING the 99 that did….wrong focus!!

And, when things are tough, docs are always looking for solutions even when the solutions are largely internal and a result of wrong focus.

Let’s cut to the chase…everyone knows the 80/20 rule but few use it on a consistent basis…and this past week, it came up over and ovewr again on my coaching calls.

In a nutshell…20% gets you 80%.

Huh?  Here’s a few real life examples for you to ponder and, once you do, I know you’ll shift your focus:

  1. 20% of your patients provide you with 80% of your revenue and yet most docs spend 80% of their time focused on the 80% of their patients that provide them with just 20% of their revenue.  Imagine if you put your attention on the top 20% instead of the bottom 80%..
  2. 20% of your actions produce 80% of your results and yet most docs spend 80% of their time and energy on the 80% of their actions that produce only 20% of their results. Want more time and more energy?  Shift your focus.
  3. 20% of your inactives were once in the top 20% of your practice.  Instead of a blanket recall, why not focus on the top 20% that you REALLY want back?
  4. 80% of your referrals come from just 20% of your patients.  Do you know who they are and do you acknowledge them appropriately?
  5. Crazy…watch this…80% of your problems come from 20% of your patients…find out who they are and change your focus.

I do trust that the 20% of subscribers that actually take the time to read and implement this will get 80% of the benefit…nope, not true!!  They will get 100% of the benefit :-)
I’m so very grateful to all of the readers that have been using the Need Help Button below and I invite all readers to ask questions and pose issues that you feel are holding you back and I will be delighted to see what I can do to help.  For this week’s question and my suggestion, go to the “What’s Your Problem?” section below.

Need help?  ASK:  drsteve@drstevehoffman.com

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MarketingTIP

What classes, meetings, courses would your practice members and your community want more of from you?  Realize the 80/20 rule applies here too…20% of the classes/courses/talks you give will produce 80% of your results and you boost that by finding out what people want and then offering it to them in an attractive way.

The same is true for me…we have so much content that we have provided our coaching clients and individual doctors over the years without ever finding out what they thought was most important and I guarantee you only 20% of all that material was obtained by 80% of our clients and other purchasers.  And, it may be all in the title….watch:

When we marketed a goal setting course…even though docs desperately need the principles that were covered in it…very few expressed any interest.  When I changed the name to GOAL ACHIEVEMENT and described it properly, sales went crazy.

Here’s the current description for this incredibly valuable course:

Learn the Truth About Getting What You Want and Why Goal Setting WON’T Get It For You.  This is a 5 week course taken in bite size pieces or…devour it all at one time because this riveting audio (recorded live) gives you the TRUTH about why most goal setting fails, why affirmations and other similar strategies usually backfire and how to live more of your dreams in the next 6 months than you have in the last 6 years.  

You can go to the website to order it for $179
http://drstevehoffman.com/Goal%20Setting.php
or you can email me to get it for just $99.  Here’s my email:
drsteve@drstevehoffman.com

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What’s Your Problem?

Instead of a Question of the Week from a reader this week, I thought I would ask some questions that may provide a template for you to have greater input to this process:  

WHAT:  What is your single most important issue or question about your practice right now?  Or, what is the one thing that you feel you need to grow your practice right now?

WHY:  Why would finding an answer to this issue, question and/or need make a difference for you?  This is the details or WHY question so please add as many details as possible…please.

HOW:  How hard has it been, thus far, for you to find a good answer and/or solution you would follow for this issue, question or problem?  This one is multiple choice:

  1. Not that difficult
  2. Somewhat difficult
  3. Very difficult

Send me an email with your responses to the WHAT, WHY, and HOW above and I will see what I can do to provide answers and/or solutions that make sense and will work for you.
drsteve@drstevehoffman.com 

OR

Give me some real insight into your practice by filling in the coaching questionnaire on the link below
http://drstevehoffman.com/wp3/vip-app-coaching-form-free-30-min-call/
and I will schedule up to an hour, on me, to help you see a clear path forward.

That’s all this week.
If there are issues that you would like me to address…send it on over.  Please email me at drsteve@drstevehoffman.com

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MC2 Update – Directory Listings

Currently scheduled LIVE seminars are as follows:

June 28 in Salt Lake City, Utah–DON’T MISS THIS!!
MC2 PLUS WELLNESS PEDIATRICS
There is special pricing and limited access for this FIRST 20 docs that register and there are just a few seats remaining. Reserve your seat and special pricing NOW by going to http://mc2technic.com/home/salt-lake-city-ut/

July 12 in Encinitas, CA——-SOLD OUT
Considering a second seminar on Sunday…July 13
Please contact me immediately via email if interested!!!

drsteve@drstevehoffman.com
This one day intensive is scheduled to be held at my home on Saturday, July 12th from 8:30 AM to 6:30 PM.  More info on the site:  http://mc2technic.com/home/encinitas-ca/

July 19 in Newport News, VA
Already starting to fill up.  Pre-registration discount is now in effect until mid-June…don’t miss this one. Contact me for details or visit:
http://mc2technic.com/home/newport-news-va/

HALIFAX…..AGAIN?
Yes, we’re in discussion with our sponsor there, Dr. Wanda Lee MacPhee about a return engagement so soon because of the amazing results docs are seeing with MC2…in many cases docs that have been in practice for many years so stay tuned and we’ll let you know.  The tentative date is September 6th.

September 13 in Billings, MT
It’s going to be beautiful and intimate.  Make sure you join us for this one.  Contact me for details or visit: 
http://mc2technic.com/home/billings-montana/

We have set a tentative date for a Fall seminar in Seattle, Washington and are in discussions for a Fall seminar at Sherman College in South Carolina as well.  AND, we will be adding a date in Colorado for the fall…stay tuned.

I would love to have you, your group and/or your community on my speaking schedule for this year.  NOW is the time to contact me for details or to simply discuss the possibility.

Let me know…we’ll talk :-)

please email me at drsteve@drstevehoffman.com

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Motivational Moment:

Here’s this week’s Motivational Moment and I encourage you to share your favorite motivational quote, verse, prayer, poem or meditation with me so I can, in turn, share it with others.

This week’s Motivational Quote comes from one of our top Mastery Coaching clients who clearly has learned the lesson embodied in this quote.  Food for thought for all of us….

“I am so thoroughly convinced that if we don’t set goals in our life and learn how to master the techniques to reach our goals,

we can reach a ripe old age and look back on our life only to see that we reached but   a small part of our full potential.

When one learns to master the principles of setting a goal, he will then be able to make a great difference in the results he attains in this life.” 

-M Russell Ballard

Please do take a moment to send in your motivational quote so that I can share it here.
Email me at drsteve@drstevehoffman.com

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Resources:

Click on any of the links below:


Ready for coaching?
Check this out:
http://drstevehoffman.com/wp3/vip-app-coaching-overview/

Mastering Chiropractic Online Store: http://www.drstevehoffman.com/onlinestore.php


FREE STUFF:
http://drstevehoffman.com/FreeStuff.php

Past Issues of the PracticeTIP:
http://drstevehoffman.com/blog/

DC Practice Market Newsletter Link:
http://www.dcpracticemarket.com/public/main.cfm?affid=drstevehof

Free Garrett Gunderson Book:
freedomfasttrack.com/livingwealthy/fbo-hoffman/


Practice Metrics:
http://get.backbonepro.com/hoffman-december-5th-2013-replay/

VIP APP:
http://www.yourcontentbank.com/public/Google-Hangout-and-Webinar-VIP-App.cfm

Preferred Chiropractic Doctor (PCD):
https://www.bewell2.com/index.php?option=com_content&view=article&id=47&Itemid=71

Stay In Touch:


We’ll send the FREE PracticeTIP Newsletter to ALL that subscribe.  To refer a student or colleague, register online at: http://www.drstevehoffman.com/


Current Circulation:
1213 subscribers

To your success,

Dr. Steve Hoffman

Copyright 2014-
All Rights Reserved -
Dr. Steve Hoffman/Mastering Chiropractic

Continuously Published by Dr. Steve Hoffman since 1998 with News You Can Use

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Posted in 80 / 20, Coaches Corner, MC2, Motivation Moment, What's Your Problem? | Comments Off

Please Tell Me What TIC Means…

Coaches Corner

After last week’s issue entitled “Full Tilt TIC” I received an email from a subscriber that asked me to explain what TIC means.

I was initially surprised at the question but then I realized that this may be a term that many use without knowing its origins or meaning causing it to fall into the realm of cliché or dogma so I welcome the opportunity to attempt to set the record straight.

To the best of my recollection and understanding, this is an outgrowth of the age-old issue within the profession differentiating “mixers” and “straights”  While I’m not sure what the mixers referred to the straights as, the straights often referred to the mixers as chiropracTOIDS and to themselves as chiropracTORS.  Somewhere along the line, the conversation shifted from the allopathic/non-allopathic differentiation to one of communication and so “talking the TIC” became synonymous with both telling the chiropractic story and the spizz (enthusiasm) that comes from being a TOR talking the TIC.

Historically, BJ Palmer talked about the chiropracTOR and chiropracTIC and his discussion was about how a stance or strategy that may have been to the benefit of the TOR (i.e., insurance reimbursement) may have been bad for the TIC because it moved the TOR away from the principles of chiropracTIC.  

The TIC is the philosophy of chiropractic and from that philosophy evolves our passion and our communications.  Indeed, it drives the TOR’s psychology and procedures as well.  The TIC is the WHY the TOR does what he or she does.  The TIC takes chiropractic beyond the musculo-skeletal realm and places it firmly in the arena of vitalism.

So, if your intention in asking the question was clarity and if I’ve provided that clarity, the next step would be how to get more TIC into YOU so you can get more TIC into those you serve.  Here are some next steps for you:

  1. Learn the WHY behind ChiropracTIC
  2. Learn the history and philosophy of ChiropracTIC
  3. Check your sources
  4. Ask questions
  5. Validate for yourself or we’re all just perpetuating dogma

I do trust that this is helpful and thanks for asking!!
Lots of you have been using the Need Help button below and I invite all readers to ask questions and pose issues that you feel are holding you back and I will be delighted to see what I can do to help.  For this week’s question and my suggestion, go to the “What’s Your Problem?” section below.
Need help?  ASK:  drsteve@drstevehoffman.com

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MarketingTIP

It’s heartbreaking when you attract someone that really, truly needs your help but, because the decision maker in the family did not come to the office with them; it just becomes a waste of your time.  And, that’s the least of it.  Even worse, and this is the heartbreaking part, the spouse that torpedoed your care did so without having a clear understanding of what you brought to the table for the health and well-being of their loved one.

You have all experienced this and we’ve reported on this in the past with the age old stall tactic of “I have to think about this or I have to discuss this with my spouse.”

Since Nature rewards speed of implementation, the marketingTIP this week is to:

  1. Determine who the decision maker in the family is
  2. Don’t waste your breathe in a report of findings unless that person is present.

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What’s Your Problem?

Here’s the Question of the Week:  

We are printing lists of patients without a next appointment for last 90 days.  There’s 111 people in the list!!!  34 quit care outright.  The rest???  Don’t book, call you, pop in and get “cracked”, etc etc.  about 70 of these people were under regular care at some point if not at least have a standing 1/week recommendation from me, and have provided me the lip service that they will be coming in regularly. 

I feel the staff is leaving me hanging on this, but I realize it’s likely a lack of proper training, resulting In a lack of leadership on our behalf.  Staff make the excuse that these people refuse to book!!  I can understand maybe 5-10% of people, but 40%?????

What do I need to do? This is a big flaw in my ability to retain these people and have the practice I truly desire.  


And, here’s my response:

Lots of docs have this issue but, unlike you, have not taken the time to actually evaluate how big the problem is.  They just know that the practice isn’t growing no matter what they do to grow it. Clearly, the office has a major leak.  Even bucket loads of new patients will not spur growth and now you know the size of the leak.  

There are lots of moving pieces with this and staff along with staff training is certainly amongst them.  Here are many of the other missing pieces that need to be addressed:

  1. The initial phone call to your office
  2. Your paperwork
  3. The consultation
  4. A phone call after their first visit and/or after their first adjustment
  5. Implementing a health class BEFORE the ROF
  6. Creating a vision for what is possible for the new practice member
  7. Getting commitment from the new practice member
  8. Prepay and Pre-scheduling
  9. Ongoing, visit to visit communication and education
  10. And now for the staff pieces….
  11. You CANNOT have an amiable personality at the front desk as they will not confront patients so the inmates are running the asylum
  12. Your staff must understand the WHY behind their job
  13. Staff must be black belts in handling objections and complaints
  14. Procedure so that when no next appointment is booked…the file goes to you

This would be a great start to building the foundation for a practice that is not a revolving door but ultimately it comes down to there being no plan or no plan followed in your office for staff and new patients to follow.

I invite you to touch base with me so that, together, we can evaluate not only how to handle problems like this in a customized way for your practice but also to take the forward steps to create the practice the way you would want it to be.

Go to our Mastery Coaching overview on http://drstevehoffman.com/wp3/vip-app-coaching-overview/

and click through to our questionnaire.  Complete it and submit it and that will take you to our online scheduler.  Please book an hour call with me, on me and let’s see what we can do together.

Hope you find this helpful,

Steve

That’s all this week.
If there are issues that you would like me to address…send it on over.  Please email me at drsteve@drstevehoffman.com

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MC2 Update – Directory Listings

Currently scheduled LIVE seminars are as follows:

June 28 in Salt Lake City, Utah–LIMITED SEATING!!

MC2 PLUS WELLNESS PEDIATRICS

Dr. Stitcher is known for adjusting women in labor to ease their birth and ensure healthy outcomes for babies.  Her passion for raising healthy families is one of her keys to successful practice and life.  At THIS SPECIAL EVENT, in addition to a full day MC2 Seminar, in a second FULL DAY seminar You Will Learn About Pediatric Wellness Practices.

There is special pricing and limited access for this FIRST 20 docs that register and there are just a few seats remaining. Reserve your seat and special pricing NOW by going to http://mc2technic.com/home/salt-lake-city-ut/

July 12 in Encinitas, CA
This one day intensive is scheduled to be held at my home on Saturday, July 12th from 8:30 AM to 6:30 PM.  Space is limited and currently only 6 spots remain.  More info on the site… go to:  http://mc2technic.com/home/encinitas-ca/

July 19 in Newport News, VA
Already starting to fill up.  Pre-registration discount is now in effect until mid-June…don’t miss this one. Contact me for details or visit:
http://mc2technic.com/home/newport-news-va/

HALIFAX…..AGAIN?
Yes, we’re in discussion with our sponsor there, Dr. Wanda Lee MacPhee about a return engagement so soon because of the amazing results docs are seeing with MC2…in many cases docs that have been in practice for many years so stay tuned and we’ll let you know.  The tentative date is September 6th.

September 13 in Billings, MT
It’s going to be beautiful and intimate.  Make sure you join us for this one.  Contact me for details or visit: 
http://mc2technic.com/home/billings-montana/

We have set a tentative date for a Fall seminar in Seattle, Washington and are in discussions for a Fall seminar at Sherman College in South Carolina as well.  AND, I will speak this week about adding a date in Colorado for the fall…stay tuned.

I would love to have you, your group and/or your community on my speaking schedule for this year.  NOW is the time to contact me for details or to simply discuss the possibility.

Let me know…we’ll talk :-)

Please email me at drsteve@drstevehoffman.com

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Motivational Moment:

Here’s this week’s Motivational Moment and I encourage you to share your favorite motivational quote, verse, prayer, poem or meditation with me so I can, in turn, share it with others.

This week’s Motivational Quote was spoken by my daughter this morning and was something so different, so clear and so useful that it is so worth repeating….

“This is the oldest you have ever been
and the youngest you will ever be.”

-Ahlia Hoffman

BTW-Check out her upcoming Yoga Retreat to Bali at
http://www.ahliayoga.com/retreats/

Please do take a moment to send in your motivational quote so that I can share it here.
Email me at drsteve@drstevehoffman.com

Scroll to top

Resources:

Click on any of the links below:


Ready for coaching?
Check this out:
http://drstevehoffman.com/wp3/vip-app-coaching-overview/

Mastering Chiropractic Online Store: http://www.drstevehoffman.com/onlinestore.php


FREE STUFF:
http://drstevehoffman.com/FreeStuff.php

Past Issues of the PracticeTIP:
http://drstevehoffman.com/blog/

DC Practice Market Newsletter Link:
http://www.dcpracticemarket.com/public/main.cfm?affid=drstevehof

Free Garrett Gunderson Book:
freedomfasttrack.com/livingwealthy/fbo-hoffman/


Practice Metrics:
http://get.backbonepro.com/hoffman-december-5th-2013-replay/

VIP APP:
http://www.yourcontentbank.com/public/Google-Hangout-and-Webinar-VIP-App.cfm

Preferred Chiropractic Doctor (PCD):
https://www.bewell2.com/index.php?option=com_content&view=article&id=47&Itemid=71

Stay In Touch:


We’ll send the FREE PracticeTIP Newsletter to ALL that subscribe.  To refer a student or colleague, register online at: http://www.drstevehoffman.com/


Current Circulation:
1213 subscribers

To your success,

Dr. Steve Hoffman

Copyright 2014-
All Rights Reserved -
Dr. Steve Hoffman/Mastering Chiropractic

Continuously Published by Dr. Steve Hoffman since 1998 with News You Can Use

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Posted in Marketing, MC2, Motivational Moment, TIC, What's Your Problem? | Comments Off

Full Tilt TIC

Coaches Corner

I’m delighted to invite you to join me at the 2014 Mile High Chiropractic weekend in Westminster, Colorado, where I will be lecturing along with more than 30 other amazing speakers for 3 full days of Full Tilt TIC as well as up to15 hours of continuing education in record-keeping, CPR and true chiropractic CE.

In addition to lectures, seminars and workshops, this event is also an incredible place to network and make valuable connections, with a speakers’ banquet to benefit the Sherman Chiropractic College and a vibrant after-party on Saturday night.

If you’ve experienced Colorado in the winter, you’ll love it in the summer, with stunning scenery and flawless weather.

The sooner you register, the sooner you’ll have access to Mile High Chiro’s members’ area, where the other speakers and I will be participating in weekly webinars that you can share with your friends and colleagues.  If you register before June 1, you can also take advantage of the early-bird discount, which gives you access to the entire event for only $247.  You can bring up to three non-DC team members with you for $97 each, as long as you register them before August 15.  Students can also access a special discount of $47 by registering before August 15.

Already convinced?  Waste no time and REGISTER HERE or use this link: http://www.milehighchiro.org/register.php

Share the event with your own chiropractic brethren either by forwarding this e-mail or sharing it on Facebook.  Mile High Chiro’s own Facebook page has regular updates about speakers, webinars and special events leading up to the Mile High Chiro weekend, so “like” the Facebook page to be the first to know about event news and updates.

If you want to get a taste of what the event is all about, you can order the 7-DVD set of the entire 2013 event from www.milehighchiro.org for just $97.

Visit milehighchiro.org and fill out the online registration form to secure your place at this amazing event today.  I look forward to seeing you in Colorado and the Mile High City!

Last thing….THANK YOU!
Lots of you have been using the Need Help button below and I invite all readers to ask questions and pose issues that you feel are holding you back and I will be delighted to see what I can do to help.  For this week’s question and my suggestion, go to the “What’s Your Problem?” section below.


Need help?  ASK:  drsteve@drstevehoffman.com

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MarketingTIP

While not marketing per se, here are two short announcements:

#1-The VIP APP is about to launch its iPhone and iPad versions that so many of you have been asking for moving this amazing delivery platform off your desktop or laptop computer and making it mobile.  If you want more info or just want to be first in line to get yours, simply email me and ask:
drsteve@drstevehoffman.com

#2-A short while ago, I wrote asking for help for Dr. Chad Hawk’s mission to Uganda and, for those of you that contributed, THANK YOU and whether you contributed or not, you will want to read about Dr. Hawk’s experience with his dedicated team in Uganda.
Here’s a brief excerpt but you should know his entire article and pictures will bring you to tears and remind you, once again, why you’ve been called by this great profession.

I was so humbled during the service. A mother was asked to bring her small child up as a testimony to a healing that occurred last year during my visit.

The boy was unable to stand or walk before he was adjusted. He only received one adjustment and was healed. When Pastor Boaz, the associate pastor, announced this, I was moved to tears. I had no idea this had happened. I wanted to go up and hold him in my arms and praise God for his life. But, I was too overwhelmed. I sat there and just took it in. That night before I went to sleep, I wept tears of joy. This event served as a reminder of how important these trips are to the people we serve.”

For the entire story, CLICK HERE or click the link below:

http://chadwickhawk.files.wordpress.com/2014/05/uganda2014_report_small.pdf

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What’s Your Problem?

Here’s the Question of the Week:  

Recently, my practice has shifted from just chiropractic to functional medicine and chiropractic.  Somewhere in that shift I have lost even my report of findings with my patients and have created utter chaos in my brain.  I am having a hard time decluttering the mess in my brain and am on complete survival mode. I hired a new employee who has taken some of load but that doesn’t seem to be helping anymore.  Obviously I am majorly subluxated between my ears and burned out enough that going into the office takes every bit of effort to get there.   Some of my friends tell me it all comes down to systems, that their practice is effortless.  I can never seem to get it that way, even when I was with (coaches name protected).  And quite honestly, they are the one minute adjustors with no therapies, or nutrition so I don’t feel like they understand the way I practice.  I like being busy seeing patient’s but I don’t know how to balance being busy and feeling like I have nothing left to give at the end of the day.  

And, here’s my response:

In my mind the solution to this is really rather simple and includes just two words for you to consider:

TRIAGE

SEPARATE

What I mean by triage is to layer care on rather than throw the entire kitchen sink at them all at once.  While our inclination is to be the most helpful, if we were to discuss this, I would show you how to start with the basics and then add to their care program as you progress.  As an example, and this is generic since I would need to know more about your practice to be anything but, perhaps their first 12 visits are adjusting only.  Next 12 involve and include a cleanse.  Next 12 add basic, core fundamental nutrition.  Then add a full on functional medicine approach.

What I mean by separate is I would conduct the chiropractic practice and the functional medicine practice as two separate practices under one roof where they each have their own specific days and times as well as policies and pricing…otherwise chaos ensues.  Happy to discuss this with you too based on your value (on yourself) per hour within each of these distinct practices.  Do realize that patients receiving care from both practices may have separate visits for their different services.

Hope you find this helpful,

Steve

That’s all this week.
If there are issues that you would like me to address…send it on over.  Please email me at drsteve@drstevehoffman.com

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MC2 Update – Directory Listings

Currently scheduled LIVE seminars are as follows:

June 28 in Salt Lake City, Utah
This is a special event!  This is a Beta Seminar with Dr. Kristina Stitcher at her office.

Dr. Stitcher is known for adjusting women in labor to ease their birth and ensure healthy outcomes for babies.  Her passion for raising healthy families is one of her keys to successful practice and life.  At THIS SPECIAL EVENT, in addition to a full day MC2 Seminar, in a second FULL DAY seminar You Will Learn About Pediatric Wellness Practices.

There is special pricing and limited access for this FIRST 20 docs that register and we are already passed the half-way point.  Reserve your seat and special pricing NOW by going to http://mc2technic.com/home/salt-lake-city-ut/

July 12 in Encinitas, CA
This one day intensive is scheduled to be held at my home on Saturday, July 12th from 8:30 AM to 6:30 PM.  Space is limited and currently only 7 spots remain.  More info on the site… go to:  http://mc2technic.com/home/encinitas-ca/

July 19 in Newport News, VA
Pre-registration discount is now in effect…don’t miss this one. Contact me for details or visit:
http://mc2technic.com/home/newport-news-va/

HALIFAX…..AGAIN?
Yes, we’re in discussion with our sponsor there, Dr. Wanda Lee MacPhee about a return engagement so soon because of the amazing results docs are seeing with MC2…in many cases docs that have been in practice for many years so stay tuned and we’ll let you know.  The tentative date is September 6th.

September 13 in Billings, MT
It’s going to be beautiful and intimate.  Make sure you join us for this one.  Contact me for details or visit: 
http://mc2technic.com/home/billings-montana/

We have set a tentative date for a Fall seminar in Seattle, Washington and are in discussions for a Fall seminar at Sherman College in South Carolina as well.

I would love to have you, your group and/or your community on my speaking schedule for this year.  NOW is the time to contact me for details or to simply discuss the possibility.

Let me know…we’ll talk :-)

Please email me at drsteve@drstevehoffman.com

Scroll to top

Motivational Moment:

Here’s this week’s Motivational Moment and I encourage you to share your favorite motivational quote, verse, prayer, poem or meditation with me so I can, in turn, share it with others.

This week’s Motivational Quote is a classic that is so worth repeating….

“We are what we repeatedly do.
Excellence, then, is not an act, but a habit.”

-Aristotle

Please do take a moment to send in your motivational quote so that I can share it here.
Email me at drsteve@drstevehoffman.com

Scroll to top

Resources:

Click on any of the links below:


Ready for coaching?
Check this out:
http://drstevehoffman.com/wp3/vip-app-coaching-overview/

Mastering Chiropractic Online Store: http://www.drstevehoffman.com/onlinestore.php


FREE STUFF:
http://drstevehoffman.com/FreeStuff.php

Past Issues of the PracticeTIP:
http://drstevehoffman.com/blog/

DC Practice Market Newsletter Link:
http://www.dcpracticemarket.com/public/main.cfm?affid=drstevehof

Free Garrett Gunderson Book:
freedomfasttrack.com/livingwealthy/fbo-hoffman/


Practice Metrics:
http://get.backbonepro.com/hoffman-december-5th-2013-replay/

VIP APP:
http://www.yourcontentbank.com/public/Google-Hangout-and-Webinar-VIP-App.cfm

Preferred Chiropractic Doctor (PCD):
https://www.bewell2.com/index.php?option=com_content&view=article&id=47&Itemid=71

Stay In Touch:


We’ll send the FREE PracticeTIP Newsletter to ALL that subscribe.  To refer a student or colleague, register online at: http://www.drstevehoffman.com/


Current Circulation:
1213 subscribers

To your success,

Dr. Steve Hoffman

Copyright 2014-
All Rights Reserved -
Dr. Steve Hoffman/Mastering Chiropractic

Continuously Published by Dr. Steve Hoffman since 1998 with News You Can Use

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Posted in Coaches Corner, MC2, Motivational Moment, VIPApp, What's Your Problem? | Tagged , | Comments Off

Where’s the Confusion?

Coaches Corner

Where’s the confusion?

I just had a conversation with a prospective Mastery Coaching client, who, at the end of our call, was unsure if he should go back to his old coach (who provided scripts and fear based-symptom oriented strategies that worked to help him build a practice with a retention of 30 that he currently hates and is considering walking away from) or if he should start working with me to create a family wellness practice where his average of 21 new patients attracted per month could allow him to double or triple his existing practice while adding back the JOY he once had for being a chiropractor. 

So, one would ask…”where’s the confusion?”  And, the answer is that since he doesn’t know what he wants to create, he is confused about which direction to go in.  Some of you may notice yourselves in a similar situation or mindset so here’s my bit of advice: 

Attempting to make you fit someone else’s model of chiropractic success by giving you checklists and manuals to do this or that is as demeaning to you as using scripts on patients is demeaning to them as human beings.  Period.

After all, Phil Jackson didn’t try to make Michael Jordan into another Phil Jackson…he tried to make Michael as great a Michael as he could.  And that’s our approach too.

So, instead of pointing out your weaknesses and offering our service as a solution to your problem (allopathic), we find your strengths and offer our service as a means of amplifying what you are already doing right and that’s what I discussed with him when we spoke.

He already knows how to produce a referral, influence a decision for family care and create stellar retention because he’s already done so with many of practice members.  The problem is that he did these things unconsciously.  In other words, he did not know what you did to cause the referral.

If he did know, one would hope that he would do it consciously rather than unconsciously…on purpose rather than by accident… consistently rather than occasionally.

His decision will be his decision but for our readers today…

If this makes sense to you then let us help you be the best square peg you can be.  We will catch you doing things right and point them out to you.  We will challenge you to figure out how you created the practice that you have so that you can consciously and intentionally create the practice that you want.

Need help?  ASK:  drsteve@drstevehoffman.com

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MarketingTIP

You always hear me talk about what the things are that you need to do to be growing your practice today. After 35 years as a DC there is one thing I know; now more than ever before in the history of our profession you need to be strategically positioning yourself in your community to build awareness about what you do, as well as developing the necessary relationships with those health providers, companies and agencies that will provide other opportunities as you become the viewed authority on health and wellness.

My friend, Dr. Randi Ross, may just know more about properly positioning yourself in your community than anyone else I know.

To explain why we all need to be hosting a community health program and what it will do for your our profession and your business, Dr. Randi will be hosting a series of webinars in the coming week, exclusively for my members and contacts.

Any doctor serious about growing their practice needs to join one of Dr. Randi’s webinars.  In less than 30 minutes she will show you the way.  

Click here to get registered


Link: https://SafeWebinars.com/5410/8z2i7d61n1/webinar-register.php?

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What’s Your Problem?

Here’s the Question of the Week:

“I have gotten in the habit of adjusting on the first visit, before the full ROF.  All the other DCs in my small town do it as well and people expect it.  Should I change?”

And, here’s my response:

I’m a contrarian when it comes to this and I could argue both sides of this equally.

For me, I only didn’t adjust on the first visit when I felt the person needed to be managed meaning they were short, belligerent or uncooperative.  I was able to adjust on the first visit because of how I preambled the adjustment and by virtue of the fact that I only adjusted one area (UC) for their first adjustment.

Here’s basically what I said…..

I’m about to give you your first adjustment and in this office the first adjustment is a test signal we put into your nervous system.  It will go in painlessly under your right ear or your left ear and we will determine which once you’re on the table.  Minimally, how you respond to the test signal will allow me to custom build the very best care program for you.  Optimally, what my very best patients experience is a tremendous amount of improvement from the test signal alone….often without the attendant soreness or stiffness that may follow a traditional chiropractic adjustment and I hope that is your experience too. 

That’s all this week.
If there are issues that you would like me to address…send it on over.  Please email me at drsteve@drstevehoffman.com

Scroll to top

MC2 Update – Directory Listings

Currently scheduled LIVE seminars are as follows:

June 28 in Salt Lake City, Utah
This is a special event!  This is a Beta Seminar with Dr. Kristina Stitcher at her office.

Dr. Stitcher is known for adjusting women in labor to ease their birth and ensure healthy outcomes for babies.  Her passion for raising healthy families is one of her keys to successful practice and life.  At THIS SPECIAL EVENT, in addition to a full day MC2 Seminar, in a second FULL DAY seminar You Will Learn About Pediatric Wellness Practices.

There is special pricing and limited access for this FIRST 20 docs that register and we are already passed the half way point.  Reserve your seat and special pricing NOW by going to http://mc2technic.com/home/salt-lake-city-ut/

July 12 in Encinitas, CA
This one day intensive is scheduled to he held at my home on Saturday, July 12th from 8:30 AM to 6:30 PM.  Space is limited and currently only 8 spots remain.  More info on the site… go to:  http://mc2technic.com/home/encinitas-ca/

July 19 in Newport News, VA
Pre-registration discount is now in effect…don’t miss this one. Contact me for details or visit:
http://mc2technic.com/home/newport-news-va/

September 13 in Billings, MT
It’s going to be beautiful and intimate.  Make sure you join us for this one.  Contact me for details or visit: 
http://mc2technic.com/home/billings-montana/

We have set a tentative date for a Fall seminar in Seattle, Washington and are in discussions for a Fall seminar at Sherman College in South Carolina as well.

I would love to have you, your group and/or your community on my speaking schedule for this year. NOW is the time to contact me for details or to simply discuss the possibility.

Let me know…we’ll talk :-)

drsteve@drstevehoffman.com

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Motivational Moment:

Here’s this week’s Motivational Moment and I encourage you to share your favorite motivational quote, verse, prayer, poem or meditation with me so I can, in turn, share it with others.

Here’s what I received from the doc that submitted this week’s quote:

Love Emerson. This has been a favorite of mine since high school athletics. Although we’re not in charge, its a good reminder for me that my talents and gifts I’ve been given from God were his choice, but that he’s given me free will to do what I want with them. Knowing that I always keep in mind that the best way to honor Him is to continue to build on them and utilize them for something good. 

Life is good:)


Here it is:

Out of the night that covers me,
Black as the pit from pole to pole,
I thank whatever gods may be
For my unconquerable soul.

In the fell clutch of circumstance
I have not winced nor cried aloud.

Under the bludgeonings of chance
My head is bloody, but unbowed.

Beyond this place of wrath and tears
Looms but the horror of the shade,
And yet the menace of the years
Finds, and shall find, me unafraid.

It matters not how strait the gate,
How charged with punishments the scroll,

I am the master of my fate;

I am the captain of my soul.
 

Please do take a moment to send in your motivational quote so that I can share it here.
Email me at drsteve@drstevehoffman.com

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Resources:

Click on any of the links below:


Ready for coaching?
Check this out:
http://drstevehoffman.com/wp3/vip-app-coaching-overview/

 

Mastering Chiropractic Online Store: http://www.drstevehoffman.com/onlinestore.php


FREE STUFF:
http://drstevehoffman.com/FreeStuff.php

Past Issues of the PracticeTIP:
http://drstevehoffman.com/blog/

DC Practice Market Newsletter Link:
http://www.dcpracticemarket.com/public/main.cfm?affid=drstevehof

Free Garrett Gunderson Book:
freedomfasttrack.com/livingwealthy/fbo-hoffman/


Practice Metrics:
http://get.backbonepro.com/hoffman-december-5th-2013-replay/

VIP APP:
http://www.yourcontentbank.com/public/Google-Hangout-and-Webinar-VIP-App.cfm

Preferred Chiropractic Doctor (PCD):
https://www.bewell2.com/index.php?option=com_content&view=article&id=47&Itemid=71

 

 

Stay In Touch:


We’ll send the FREE PracticeTIP Newsletter to ALL that subscribe.  To refer a student or colleague, register online at: http://www.drstevehoffman.com/


Current Circulation:
1213 subscribers

To your success,

Dr. Steve Hoffman

Copyright 2014-
All Rights Reserved -
Dr. Steve Hoffman/Mastering Chiropractic

Continuously Published by Dr. Steve Hoffman since 1998 with News You Can Use

 

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Posted in Coaches Corner, Community Health Program, Marketing, MC2, Motivational Moment, What's Your Problem? | Comments Off

Is Your Practice Pro-active or Re-active?

Coaches Corner

Is your practice pro-active or re-active?
We recommend strategies to our patients that require them to be pro-active with their health, to not wait for symptoms to develop, to understand what causes health, to engage in our patient education programs…to know how to refer and more.

Yet, we rarely demonstrate competence in these areas when it comes to the health of the practice or business. That’s a major contradiction: we ask them to do what we say but not what we do!  There are considerations regarding our patient or practice member’s understanding of physical, chemical and emotional stress and their inter-relationship and impact upon both the nervous system and health.  Fortunately, we have technology like the Subluxation Station that permit us to measure the impact these stressors have on our practice members nerve system function and their health.

There are also practice and business considerations that must be understood, measured and addressed so that we can run our business rather than have our business run us.  The patient got into trouble with their health by letting the tail wag the dog (the allopathic way) but why do we do the very same thing in our businesses?

Here are examples and questions to consider and, based on what this brings up for you, let me know and we can flesh it out further in future ‘Coaches Corner’ columns:

  1. Does it seem that you’re always putting out fires and dealing with issues in the business as they arise?
  2. Do you have metric to know whether the business is creating accumulative constructive or accumulative destructive survival value?
  3. Have you envisioned where you want to go?
  4. Do you know or have the skills to get there?
  5. What would be so good about accomplishing your objectives?
  6. Do you have the resources like ChiroTouch or Backbone with which to measure your progress?
  7. Do you have and are you executing a well thought out plan for the predictable achievement of your goals?

Have some fun with this and let me know your thoughts and/or if you get stuck along the way.

Need help?  ASK:  drsteve@drstevehoffman.com

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 MarketingTIP

 Just a few quick thoughts and questions for you to ponder this week:

Are you marketing out of your need or out of what you have to offer?

Is your marketing designed to sell yourself or to create hope for those that may have lost all hope?

Is your marketing a broad net that you cast out into your community or do you have a specific group or groups you wish to attract?

Do you understand the difference between seduction and attraction?

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 What’s Your Problem?

Here’s the Question of the Week:

“So I had a patient send me this txt today “do you have time to see me today? I don’t want to be ‘fit in’  if I am late and you can’t give me at least 5 minutes then I would rather you tell me not to come.  It takes me sometimes 25 minutes to get there and it is not worth it for a one minute adjustment which is what is has been the last 2 times.  I know you have always been easy with my schedule, I just think a minute or two for an adjustment is not worth the drive.”

Yikes look what I created!  I would like some ideas on how to work through this with her and others if it comes up.  I totally messed up by spending too much time with people because I had it.  Now that I am getting busier I am able to better schedule blocks for adjusting and clearly I need to define and refine those times. Plus her not valuing the adjustment is on  me as well. As she is late usually and I had a report for the new patient scheduled after her I recommended she come at a later time…so far have not heard from her today.

What I wanted to tell her is I have driven half a day to get an adjustment that took 10 seconds.

And, here’s my response:

She thinks she is buying your time.  And, you’re correct, that you unconsciously created this.  At the same time, she is demanding and disrespectful of your time…also partially your creation by tolerating her behavior.

That said, if you want to salvage the situation, I recommend the Expectations Formula as an approach.

It is clear that the current relationship never had specifically formulated or communicated expectations of one another and you did not successfully educate her beyond her symptoms (when her priority on you was at its highest).

Once formulated and communicated, I would seek to create agreement with her and I would want that agreement to cover:

  1. Why this is important to both of you
  2. What you can each do about it
  3. How you would each benefit
  4. When it would be appropriate to check in and make sure everyone is happy.  

​Happy to discuss the details with you.

That’s all this week.
If there are issues that you would like me to address…send it on over.  Please email me at drsteve@drstevehoffman.com

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MC2 Update – Directory Listings

Currently scheduled LIVE seminars are as follows:

June 28 in Salt Lake City, Utah
This is a special event!  This is a Beta Seminar with Dr. Kristina Stitcher at her office.

Dr. Stitcher is known for adjusting women in labor to ease their birth and ensure healthy outcomes for babies.  Her passion for raising healthy families is one of her keys to successful practice and life.  At THIS SPECIAL EVENT, in addition to a full day MC2 Seminar, in a second FULL DAY seminar You Will Learn About Pediatric Wellness Practices.

There is special pricing and limited access for this FIRST EVER event.  Reserve your seat and special pricing by going to http://mc2technic.com/home/salt-lake-city-ut/

July 12 in Encinitas, CA
This one day intensive is scheduled to he held at my home on Saturday, July 12th from 8:30 AM to 6:30 PM.  Space is limited and currently only 8 spots remain.  More info on the site… go to:  http://mc2technic.com/home/encinitas-ca/

July 19 in Newport News, VA
Details worked out…venue set.  Pre-registration discount is now in effect…don’t miss this one.  Contact me for details or visit:
http://mc2technic.com/home/newport-news-va/

September 13 in Billings, MT
It’s going to be beautiful and intimate.  Make sure you join us for this one.  Contact me for details or visit: 
http://mc2technic.com/home/billings-montana/

I would love to have you, your group and/or your community on my speaking schedule for this year.  NOW is the time to contact me for details or to simply discuss the possibility.

Let me know…we’ll talk :-)

please email me at drsteve@drstevehoffman.com

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Motivational Moment:

Here’s this week’s Motivational Moment and I encourage you to share your favorite motivational quote, verse, prayer, poem or meditation with me so I can, in turn, share it with others.

This quote is simply a reminded that we are all creators in one way or another which should serve as another reminder to create consciously…Enjoy!!

Here it is:

“If you ask me to name the proudest distinction of Americans…
I would choose the fact that they
were the people who created
the phrase ‘to make money’

…Americans were the first to
understand that wealth
has to be created.

The words ‘to make money’ hold
the essence of human morality.”

-Ayn Rand, Atlas Shrugged

Please do take a moment to send in your motivational quote so that I can share it here.
Email me at drsteve@drstevehoffman.com

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Resources:

Click on any of the links below:


Ready for coaching?
Check this out:
http://drstevehoffman.com/wp3/vip-app-coaching-overview/

Mastering Chiropractic Online Store: http://www.drstevehoffman.com/onlinestore.php


FREE STUFF:
http://drstevehoffman.com/FreeStuff.php

Past Issues of the PracticeTIP:
http://drstevehoffman.com/blog/

DC Practice Market Newsletter Link:
http://www.dcpracticemarket.com/public/main.cfm?affid=drstevehof

Free Garrett Gunderson Book:
freedomfasttrack.com/livingwealthy/fbo-hoffman/


Practice Metrics:
http://get.backbonepro.com/hoffman-december-5th-2013-replay/

VIP APP:
http://www.yourcontentbank.com/public/Google-Hangout-and-Webinar-VIP-App.cfm

Preferred Chiropractic Doctor (PCD):
https://www.bewell2.com/index.php?option=com_content&view=article&id=47&Itemid=71

Stay In Touch:


We’ll send the FREE PracticeTIP Newsletter to ALL that subscribe.  To refer a student or colleague, register online at: http://www.drstevehoffman.com/


Current Circulation:
1213 subscribers

To your success,

Dr. Steve Hoffman

Copyright 2014-
All Rights Reserved -
Dr. Steve Hoffman/Mastering Chiropractic

Continuously Published by Dr. Steve Hoffman since 1998 with News You Can Use

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Posted in Coaches Corner, Marketing, MC2, Motivational Moment, Words to the Wise | Comments Off

Should I forget what people think?

Coaches Corner

I love that so many of you are making your PracticeTIP experience interactive and asking questions of me.

This week, both the “Coaches Corner” and the “What’s Your Problem?” section are fueled by your inquiries and I am delighted to use this forum to answer for the benefit of all our subscribers and readers so here goes:

I have a question and it concerns hours…I have heard from more than one coach to open at 8.

I did that for years…never really liking the fact that I had to be in bed so early in order to be at the office ready to go at 8am. However, some of our PMs work 3rd shift, so 8 would be convenient for them.

I’m currently coming in at 10, which works for me, however I’m concerned that I appear to be a part time doc.

Maybe I just need to do what works for me and forget what people think…I would certainly appreciate your input.


And my response:

Sorry to say but, in my mind, a good coach will help you figure out the best hours for YOU FIRST because the hours have to serve YOU FIRST.

That said, what we encourage our clients to do is decide how much revenue they WANT the business to produce, how many people they WANT to serve in order to produce it and then determine how many they can give great service to in an hour.

We encourage them to do a production survey that will help them determine what their current production per hour looks like (everybody tries to grow during their slack time and that never works) and determine their peak and near peak times.

Then, we recommend a satisfaction survey to discover the needs and wants of their patient population.  Once all that info is in hand, the doc is in the best possible position to set hours that work both for them and their patients.

By the way, you will never control how the public or your patients see you, my objective as a coach would be to focus on HOW YOU SEE YOU.  Hope this is helpful.

For directions on the creation of both the production and satisfaction surveys, email me at drsteve@drstevehoffman.com  
Need help?  ASK:  drsteve@drstevehoffman.com

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MarketingTIP

When Dr. Alan did the Hangout for Alex Mandossian last Friday,
Kathi Burns offered listeners the opportunity to download her new book on getting organized and Rob said you can download his
108 Reasons You Should Do A Press Release.

Whether you attended the live event or not, we’ve arranged for you to get these goodies so simply click on the below link to download both.

http://healthnewspodcast.com/Marketing_Authority.html

You may want to also listen to the actual interview Dr. Alan did
as it is jam packed with valuable insights to get you brand
recognition using Press Releases and Google Live Hangouts.

And, our SYSTEM clients all learn how to do Live Google Hangouts and how to use Hangouts as a new patient, client and customer generating machine.

Want a FREE Marketing consult with Dr. Alan?
Go to http://healthnewspodcast.com/Marketing_Authority.html
and scroll to the bottom of the page.

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What’s Your Problem?

Here’s the Question of the Week:

“I have been having an internal dialogue and minor debate and thought maybe I should reach out to someone who would have some wisdom on the topic.  I have been toiling with technique.

As someone who has created/discovered a technique, I was hoping would might lend some insight.  My big question is -

How does one know what technique is right for them to be practicing?

Inside that a bit is the debate my mind has created between tonal techniques (like MC2, Torque Release, etc) and structural/corrective techniques (like CBP, Pedibone, etc).

How do you know which is best for the body long term.  My guess is that there is probably not a simple answer but I appreciate any input you are willing to provide.


And, here’s my response:

Thanks for voicing a concern so many docs harbor but rarely take the step you have taken to find out.  I think the answer is simple and easy.

I would encourage you to consider how you like to be adjusted and why.  I would encourage you to look at what you think the adjustment does and what the best way (for you) might be to deliver it.

I believe that it is the mastery of technic and not the technic itself that is most important.

I would also suggest that you consider technic from a level of care the patient is under meaning, for me, I would want to clear the neurology as effectively and efficiently as possible first.

Then, if you want to look at structural changes or biochemical changes or postural changes, etc;  then by all means do so.  I love the idea of one thing at a time and adding to that one thing over time.

And, while this may be a shameless plug, I would encourage you to attend an MC2 as soon as is convenient for you.  I hope you find this helpful.  CLICK HERE for more MC2 info.

That’s all this week.
If there are issues that you would like me to address…send it on over.  Please email me at drsteve@drstevehoffman.com

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MC2 Update – Directory Listings

Salt Lake City
Southern California…ADDED


Currently scheduled LIVE seminars are as follows:

June 28 in Salt Lake City, Utah
This is a special event!  This is a Beta Test Seminar with Dr. Kristina Stitcher at her office.

Dr. Stitcher is known for adjusting women in labor to ease their birth and ensure healthy outcomes for babies.  Her passion for raising healthy families is one of her keys to successful practice and life.  At THIS SPECIAL EVENT, in addition to a full day MC2 Seminar, in a second FULL DAY seminar You Will Learn About Pediatric Wellness Practices.

There is special pricing and limited access for this FIRST EVER event. Reserve your seat and special pricing by going to http://mc2technic.com/home/salt-lake-city-ut/

July 12 in Eninitas, CA
This will be a one day intensive scheduled to be held at my home on Saturday, July 12th from 8:30 AM to 6:30 PM.  Space is limited to the first 15 docs that sign on for this.  More info on the site… go to:  http://mc2technic.com/home/encinitas-ca/

July 19 in Newport News, VA
Details worked out…venue set.  Pre-registration discount is now in effect…don’t miss this one.  Contact me for details or visit:
http://mc2technic.com/home/newport-news-va/

September 13 in MONTANA
It’s going to be beautiful and intimate.  Make sure you join us for this one.  Contact me for details or visit:
http://mc2technic.com/home/billings-montana/

I would love to have you, your group and/or your community on my speaking schedule for this year.  NOW is the time to contact me for details or to simply discuss the possibility.

Let me know…we’ll talk :-)

Please email me at drsteve@drstevehoffman.com

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Motivational Moment:

Here’s this week’s Motivational Moment and I encourage you to share your favorite motivational quote, verse, prayer, poem or meditation with me so I can, in turn, share it with others.
This quote reminds me of why my approach as a coach is to catch my clients doing things right so that they do them on purpose rather than by accident…Enjoy!!

Here it is:

“Whatever course you decide upon,
there is always someone to tell you
that you are wrong.

There are always difficulties
arising which tempt you to believe
your critics are right.

To map out a course of action
and follow it to an end
requires courage.”

-Ralph Waldo Emerson

Scroll to top

Resources:

Click on any of the links below:


Ready for coaching?
Check this out:
http://drstevehoffman.com/wp3/vip-app-coaching-overview/

Mastering Chiropractic Online Store: http://www.drstevehoffman.com/onlinestore.php


FREE STUFF:
http://drstevehoffman.com/FreeStuff.php

Past Issues of the PracticeTIP:
http://drstevehoffman.com/blog/

DC Practice Market Newsletter Link:
http://www.dcpracticemarket.com/public/main.cfm?affid=drstevehof

Free Garrett Gunderson Book:
freedomfasttrack.com/livingwealthy/fbo-hoffman/


Practice Metrics:
http://get.backbonepro.com/hoffman-december-5th-2013-replay/

VIP APP:
http://www.yourcontentbank.com/public/Google-Hangout-and-Webinar-VIP-App.cfm

Preferred Chiropractic Doctor (PCD):
https://www.bewell2.com/index.php?option=com_content&view=article&id=47&Itemid=71

 

Stay In Touch:


We’ll send the FREE PracticeTIP Newsletter to ALL that subscribe.  To refer a student or colleague, register online at: http://www.drstevehoffman.com/


Current Circulation:
1213 subscribers

To your success,

Dr. Steve Hoffman

Copyright 2014-
All Rights Reserved -
Dr. Steve Hoffman/Mastering Chiropractic

Continuously Published by Dr. Steve Hoffman since 1998 with News You Can Use

 

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Posted in Uncategorized | Comments Off

Did He Fill His Shoes?

Coaches Corner

Thanks for all the kudos on the AWESOME practice day piece from last week.  One doc even took the time to tell me that he ran the questions by his mastermind group and they LOVED the exercise.  Email me for a copy:  drsteve@drstevehoffman.com

Now, what about filling his shoes?  Well, while not a coaches corner per se, this event was so good and so worth you checking out that I’m going to give it to you straight from my partner, Dr. Alan Weinstein.  He wrote…

“Look, if you had one shot, or one opportunity to seize everything you ever wanted. One moment…would you capture it or just let it slip?”

If you knew that in one hour you could get rid of all the muck that is stopping you from being as successful as you want, do you think you could find that hour in your day?

Well, I found out who Good Morning America, Fox, NBC Morning News, Better Homes and Gardens, Entrepreneur and Huffington Post considers the best muck killer around, Kathi Burns, and she was on the air with Dr. Alan this past Friday when he got to host
Alex Mandossian’s Live Hangout.

Yes, Alex said the only one that can fill my shoes while I’m away is Dr. Alan and with your help we can show him he made the right choice.  

You may not know this but there is a “Secret Sauce” to being successful so joining Kathi and Alan is the world’s leading hot sauce maker, Rob Burns.  No, bull, Rob holds that title but more importantly he also is one of the leading SEO and internet
marketing guys around.

We’re so proud that Dr. Alan; the most highly recognized marketing authority by more of the top marketers in the world, was asked to host a Hangout for the TOP MARKETER in the world, Alex Mandosian.

Listen now as Dr. Alan interviews Kathi and Rob Burns about how to brand yourself and your practice to get all the new patients you can handle PLUS there are two special links at the bottom of the landing page to download Kathi’s new book and Rob’s 108 Reasons to Write a Press Release.

Go to http://healthnewspodcast.com/Marketing_Authority.html  and get access to the show PLUS the special links there and then you tell me, “Did Dr. Alan fill Alex’s shoes?”

I promise that you won’t be disappointed.

Need help?  ASK:  drsteve@drstevehoffman.com

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MarketingTIP

While not marketing, per se, the following may have a huge impact on your business depending on the style of practice you employ.  As you surely know, I am a strong promoter of ChiroTouch software and this came across my desk.  I am sharing it with you because of its potential impact on you, your practice and your bottom line:

2014 Stimulus Program – What it means to YOU

The first 3 months of 2014 have been filled with more regulatory changes, updates, and delays than any other year in recent memory. With the recent postponement of ICD-10s to 2015, now is the time to take a bird’s eye look the other significant twists and turns inside of this year’s maze, and get yourself prepared for what’s ahead.

There is only a short time left to avoid 2015 penalties for the EHR Stimulus program, so join this webinar to learn:

  • 2014 EHR Stimulus Program updates and changes.
  • ——–What makes this year different?
  • Phase 1 or Phase 2, which is right for your office?
  • The exact steps you need to take in each phase of  this program.
  • This year’s urgent timelines that you need to know!


Here’s the registration link:
https://www2.gotomeeting.com/register/667932970

Here’s a summary of last week’s Birthday Offer:

The HealthTIP subscription is $99.95 per YEAR.  The offer is that you can have 14 months of the HealthTIP of the Week newsletter AND the ENTIRE SPINAL LEVEL series AND any one of 4 dynamite videos for just the price of the video which is $99.

Here are the videos you have to choose from:

  1. The SuccessFormula
  2. The PROsultation
  3. Health in Hand documentary
  4. Practical Philosophy 


All you have to do is go to this page:
http://drstevehoffman.com/Store%20Video.php
and order one of the 4 videos listed above for $99 and I will gift you 14 months of the HealthTIP of the Week newsletter PLUS the ENTIRE SPINAL LEVEL series.  Subscriptions and products promised will go out the first week of May.

BTW-This offer is available to ALL your friends and colleagues as well…all they or you have to do is email me and ask.

Just email me at drsteve@drstevehoffman.com


For more details on how 2nd Cousin Media and Marketing could help you be more attractive in your community, click this link to email me and ask: drsteve@drstevehoffman.com

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What’s Your Problem?

Here’s the Question of the Week:

“In the consultation where the person has come in with symptoms that they want addressed, how can that be done with sticking to the principle that we are not treating the pain, we may not even be “correcting the cause” of their pain but rather, we are addressing interferences to their life and health and many times, this results in symptoms.


And, here’s my response:

 

  • If we could help you would a temporary or more permanent solution make the most sense for you?
  • A more permanent solution has many side benefits like……, ……., ……, …….., and …….  I know, that if you received benefits like these, you’d want to keep them…right?
  • One way is, when your improvement begins to plateau, for us to do as little as possible together for as long as possible to try and maintain that level of health for you.
  • Another option, at that time, would be to consult with you on a regular basis about lifestyle decisions that could cause your health to expand year after year.
  • While I can’t promise we would get that far with you, if we did, which would make the most sense for you?

    Let me know if you want to know more about this process.
    Thanks for asking!

    Dr. Steve Hoffman

 

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MC2 Update – Directory Listings
Announcing

Salt Lake City
Southern California


Currently scheduled LIVE seminars are as follows:

June 28 in Salt Lake City, Utah
This is a special event!  This is a Beta Test Seminar with Dr. Kristina Stitcher at her office.

Dr. Stitcher is known for adjusting women in labor to ease their birth and ensure healthy outcomes for babies.  Her passion for raising healthy families is one of her keys to successful practice and life.  At THIS SPECIAL EVENT, in addition to a full day MC2 Seminar, in a second FULL DAY seminar You Will Learn:

  1. how to set up your office for success in a wellness model
  2. how to see kids with confidence and clarity
  3. proper examinations for parent understanding
  4. use of the CLA Thermal and EMG scans for patient success
  5. interpretation of the scans for patient management
  6. pregnancy procedures for healthy pregnancies and successful birth outcomes
  7. how to recognize and adjust for breech, transverse and posterior babies
  8. proper patient care management and support for wellness care post pregnancy
  9. to master infant chiropractic care and procedures
  10. proper examination procedures for latch assessment and subluxation analysis
  11. how to assess and correct cranials
  12. the latest research and science behind vaccines
  13. the BeWell Method for Parent Education

There will be special pricing and limited access for this FIRST EVER event.  Reserve your seat and special pricing by going to http://mc2technic.com/home/salt-lake-city-ut/

July 12 in Eninitas, CA
This will be a one day intensive scheduled to be held at my home on Saturday, July 12th from 8:30 AM to 6:30 PM.  Space is limited to the first 15 docs that sign on for this.  More info on the site… go to:  http://mc2technic.com/home/encinitas-ca/

July 19 in Newport News, VA
Details worked out…venue set.  Pre-registration discount is now in effect…don’t miss this one.  Contact me for details or visit:
http://mc2technic.com/home/newport-news-va/

September 13 in MONTANA
It’s going to be beautiful and intimate.  Make sure you join us for this one.  Contact me for details or visit:
http://mc2technic.com/home/billings-montana/

I would love to have you, your group and/or your community on my speaking schedule for this year.  NOW is the time to contact me for details or to simply discuss the possibility.

Let me know…we’ll talk :-)

Please email me at drsteve@drstevehoffman.com

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Motivational Moment:

Here’s this week’s Motivational Moment and I encourage you to share your favorite motivational quote, verse, prayer, poem or meditation with me so I can, in turn, share it with others.

This one is truly a gem and totally worth remembering.  For me, the value of these experiences is that they provide the contrast by which to enjoy life to the fullest.  Here it is:

“Everyone has failed.

Everyone has misspoken.

Everyone has meant well

but done the wrong thing.

Your favorite restaurants, cafes and books
have all gotten a one-star review along the way.

No brand is perfect.
No individual can pretend to be either.
Perfect can’t possibly be the goal.
We’re left with generous, important
and human instead.”

~ Seth Goodin

Please do take a moment to send in your motivational quote so that I can share it here.
Email me at drsteve@drstevehoffman.com

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Resources:

Click on any of the links below:


Ready for coaching?
Check this out:
http://drstevehoffman.com/wp3/vip-app-coaching-overview/

 

Mastering Chiropractic Online Store: http://www.drstevehoffman.com/onlinestore.php


FREE STUFF:
http://drstevehoffman.com/FreeStuff.php

Past Issues of the PracticeTIP:
http://drstevehoffman.com/blog/

DC Practice Market Newsletter Link:
http://www.dcpracticemarket.com/public/main.cfm?affid=drstevehof

Free Garrett Gunderson Book:
freedomfasttrack.com/livingwealthy/fbo-hoffman/


Practice Metrics:
http://get.backbonepro.com/hoffman-december-5th-2013-replay/

VIP APP:
http://www.yourcontentbank.com/public/Google-Hangout-and-Webinar-VIP-App.cfm

Preferred Chiropractic Doctor (PCD):
https://www.bewell2.com/index.php?option=com_content&view=article&id=47&Itemid=71

Stay In Touch:


We’ll send the FREE PracticeTIP Newsletter to ALL that subscribe.  To refer a student or colleague, register online at: http://www.drstevehoffman.com/


Current Circulation:
1213 subscribers

To your success,

Dr. Steve Hoffman

Copyright 2014-
All Rights Reserved -
Dr. Steve Hoffman/Mastering Chiropractic

Continuously Published by Dr. Steve Hoffman since 1998 with News You Can Use

 

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Posted in Coaches Corner, Marketing, MC2, Motivation Moment, Words to the Wise | Comments Off

Awesomeness in Practice

Coaches Corner

Have you ever had an AWESOME day in practice?  Sure…everyone has at one time or another.  If you wanted to have awesome days EVERY day, what would you need to do to consciously create them?

This was an actual exercise with a client recently and I wanted to share the steps with you so here goes…

 

  1. What exactly would the day look like…feel like…be like for you if it was truly awesome?  Be very specific with your answers to this question.
  2. What would you and your staff need to do or stop doing that you think would allow you to consistently create AWESOMENESS in your practice?  Again, the more specific you are, the more likely your success.
  3. What would be so good about you consciously creating AWESOMENESS in your practice that you would be self-accountable enough to want to do what it took every single day without fail?
  4. What resources would you need to have or acquire that would make this possible for you?
  5. What would you implementation plan look like so that you and your staff would be sure to follow it?


Get to work and start with step #1.  You deserve to practice with AWESOMENESS every single day.  Let me know how it goes and, if you need help, let me know that too.

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MarketingTIP

 So, last week I offered up the HealthTip of the Week one page Newsletter for patients and public that can come from you every week with you simply personalizing the bottom panel and sending it out to your patient list.

And, I offered it so that you could try it risk free for the next 60 days.  And, would you believe it, the number ONE question that was asked was “how much is it after the free trial?”

At the same time, I’ve been thinking about what I could offer as my 63rd Birthday GIFT to all of you and this is what I came up with:

The HealthTip subscription is $99.95 per YEAR…that’s less than $2.00 per week for a HealthTip Newsletter that only requires your personalization.  Consider what you earn per hour and you’ll quickly see how this is PERFECT for YOU!!

The offer, from now until the end of the day on MAY 2 (my birthday), you can have 14 months of the HealthTip of the Week newsletter PLUS the ENTIRE SPINAL LEVEL series AND any one of the following 4 videos for just the price of the video which is $99.

Here are the videos you have to choose from:

  1. The SuccessFormula
  2. The PROsultation
  3. Health in Hand documentary
  4. Practical Philosophy 


All you have to do is go to this page:
http://drstevehoffman.com/Store%20Video.php

and order one of the 4 videos listed above for $99 (or any video on the page at its current list price) and I will gift you 14 months of the HealthTIP of the Week newsletter PLUS the ENTIRE SPINAL LEVEL series.  Subscriptions and products promised will go out the first week of May.

BTW-This offer is available to ALL your friends and colleagues as well…all they or you have to do is email me and ask.

Just email me at drsteve@drstevehoffman.com

For more details on how 2nd Cousin Media and Marketing could help you be more attractive in your community, click this link to email me and ask: drsteve@drstevehoffman.com

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What’s Your Problem?

Here’s the Question of the Week:

I want to share chiropractic with everybody.  However, I feel like I should have a target patient.  How do I identify what I want my target patient to be?”

And, here’s my response:

This is a question that is too often left unasked.

Most docs, especially those brand new to practice follow an altruistic marketing approach similar to the “game called more” in practice.  I call this the “big net” syndrome and it may, under a very limited set of circumstances, be what a practice actually needs.  The”big net” marketing approach is to try and scoop up as many prospective new patients as is possible realizing that:

  1. I am needy
  2. I may not process them properly as I learn my own procedures and strategies
  3. I want to take care of everybody

And, this often is a short term solution to these problems.  So, if this seems to fit…go fishing with the “big net.”

On the other hand, if you want a practice full of people you enjoy being around, then the first step is to define who you enjoy being around the most.  I suggest a list of adjectives or descriptors to describe YOUR ideal patient as a starter.  (we actually have a product on this called “Creating Your Ideal Patient” and it is available on the website at http://drstevehoffman.com/Ideal%20Patient.php

I would use this list of adjectives to help you define and describe your ideal patient.  For example, your list might include descriptors like:

  1. People I like most
  2. Respect my time and talent
  3. Are health conscious or health aware
  4. Are proactive
  5. Want to learn
  6. Are open minded
  7. Invest in themselves
  8. Are influencers
  9. Are between the ages of a and b
  10. Have Children

And I’m sure you can think of more and be specific for what you think you will enjoy practicing with the most.

An example I’ve discussed is my son and daughter-in-law’s practice where his focus was on athletes and performance and her’s was on women and children.  Combined, their ideal practice member is a yoga-mom.

Hope this is helpful,

Steve

That’s all this week.
If there are issues that you would like me to address…send it on over.  Please email me at drsteve@drstevehoffman.com 

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MC2 Update – Directory Listings

2 New Dates Announced

Salt Lake City
Southern California


Currently scheduled LIVE seminars are as follows:

LAST CHANCE….Registration Closes April 23rd
April 26 in Halifax, NS – Great Venue!!

Some space still available…Contact me for details or visit:
http://mc2technic.com/home/halifax-nova-scotia/

June 28 in Salt Lake City, Utah
This is a special event!  This is a Beta Test Seminar with Dr. Kristina Stitcher at her office.

 

Dr. Stitcher is known for adjusting women in labor to ease their birth and ensure healthy outcomes for babies.  Her passion for raising healthy families is one of her keys to successful practice and life.  At THIS SPECIAL EVENT, in addition to a full day MC2 Seminar, in a second FULL DAY seminar You Will Learn:

  1. how to set up your office for success in a wellness model
  2. how to see kids with confidence and clarity
  3. proper examinations for parent understanding
  4. use of the CLA Thermal and EMG scans for patient success
  5. interpretation of the scans for patient management
  6. pregnancy procedures for healthy pregnancies and successful birth outcomes
  7. how to recognize and adjust for breech, transverse and posterior babies
  8. proper patient care management and support for wellness care post pregnancy
  9. to master infant chiropractic care and procedures
  10. proper examination procedures for latch assessment and subluxation analysis
  11. how to assess and correct cranials
  12. the latest research and science behind vaccines
  13. the BeWell Method for Parent Education

There will be special pricing and limited access for this FIRST EVER event.  It will all be posted on the website shortly but, in the interim, reserve your seat and special pricing by emailing me at drsteve@drstevehoffman.com

July 12 in Encinitas, CA
This will be a one day intensive scheduled to he held at my home on Saturday, July 12th from 8:30 AM to 6:30 PM.  Space is limited to the first 15 docs that sign on for this.  Should post on the website this week but you can reserve your space by emailing me now at drsteve@drstevehoffman.com

July 19 in Newport News, VA
Details worked out…venue set.  Pre-registration discount is now in effect…don’t miss this one.  Contact me for details or visit:
http://mc2technic.com/home/newport-news-va/

September 13 in MONTANA
It’s going to be beautiful and intimate.  Make sure you join us for this one.  Contact me for details or visit:
http://mc2technic.com/home/billings-montana/

 

I would love to have you, your group and/or your community on my speaking schedule for this year.  The first schedule opening is June 7 from a cancelled date.

NOW is the time to contact me for details or to simply discuss the possibility.

Let me know…we’ll talk :-)

Please email me at drsteve@drstevehoffman.com

Scroll to top

 

Motivational Moment:

Here’s this week’s Motivational Moment and I encourage you to share your favorite motivational quote, verse, prayer, poem or meditation with me so I can, in turn, share it with others.

This one is so true and so applicable that I am delighted to not only share it…I’m going to adopt it.  This is one of those parallel issues that, if the DC doesn’t embrace, the practice member won’t embrace either and IT MUST BE embraced for “them” to get the greatest value from what “we” provide.  Here it is:

 

“You don’t get to choose
how you’re going to die, or when.
You can only decide how you’re going to live.”

John Maxwell

Please do take a moment to send in your motivational quote so that I can share it here.
Email me at drsteve@drstevehoffman.com

Scroll to top

 

Resources:

Click on any of the links below:


Ready for coaching?
Check this out:
http://drstevehoffman.com/wp3/vip-app-coaching-overview/

 

Mastering Chiropractic Online Store: http://www.drstevehoffman.com/onlinestore.php


FREE STUFF:
http://drstevehoffman.com/FreeStuff.php

Past Issues of the PracticeTIP:
http://drstevehoffman.com/blog/

DC Practice Market Newsletter Link:
http://www.dcpracticemarket.com/public/main.cfm?affid=drstevehof

Free Garrett Gunderson Book:
freedomfasttrack.com/livingwealthy/fbo-hoffman/


Practice Metrics:
http://get.backbonepro.com/hoffman-december-5th-2013-replay/

VIP APP:
http://www.yourcontentbank.com/public/Google-Hangout-and-Webinar-VIP-App.cfm

Preferred Chiropractic Doctor (PCD):
https://www.bewell2.com/index.php?option=com_content&view=article&id=47&Itemid=71

Stay In Touch:


We’ll send the FREE PracticeTIP Newsletter to ALL that subscribe.  To refer a student or colleague, register online at: http://www.drstevehoffman.com/


Current Circulation:
1213 subscribers

To your success,

Dr. Steve Hoffman

Copyright 2014-
All Rights Reserved -
Dr. Steve Hoffman/Mastering Chiropractic

Continuously Published by Dr. Steve Hoffman since 1998 with News You Can Use

 

Scroll to top

 

 

 

 

 

 

 

 

 

 


Posted in Coaches Corner, Marketing, MC2, Motivational Moment, What's Your Problem? | Comments Off