Internal Marketing Affordability and Value

It is imperative for a family wellness practice to have fees that people can afford.  We’re not talking about $19 adjustments…just the ability to give people great value in your office.  

 

For over a decade I have recommended PCD and, while other “similar” programs have emerged, my personal experience of the integrity of Dr. Steve Below from PCD causes me to continue to recommend his service to this day.  Recently, I have had a few key clients say they were going with the “other” company for whatever reason but then, even more recently, I have heard about this company’s price increase.  So, I took this all to my friend Steve and asked him to comment and provide a new opportunity for my people.  It appears I wasn’t alone as here was Steve’s response:

Recently, we’ve been swamped with calls from ChiroHealthUSA provider members regarding the 25%+ membership fee price increase announced by ChiroHealthUSA.  Preferred Chiropractic Doctor (PCD) has created a solution for you, which will dramatically help to reduce your cash patients’ financial burden.

An important component to a successful practice is being able to eliminate or reduce the barriers that stand between you and your patients. For cash-paying patients, their out-of-pocket expense is a huge consideration in their decision to continue coming in for your care—particularly when care extends beyond “relief” care. There’s a bottom line with cash patients. If they can’t afford it, and aren’t in some kind of health crisis, they’re less willing to purchase it. Anything that inflates the financial relationship you have with your cash patients has an impact on that patient’s ability, or willingness, to continue care. It’s simple economics.

For a limited time (expires September 30, 2014), PCD will provide a full 12-month free membership to any current or previous CHUSA consumer members (your patients) if they transition to PCD’s lower rate.  At the end of the free, 12-month membership, their renewal fee is only $37, which includes all family members.

This special offer was set to expire at the end of August but Steve extended it so I’m letting you know about it. Here’s a link to see PCD info and application form:
CLICK HERE or go to
https://www.yousendit.com/download/ZUcweUNFdGpubVhMYnRVag

Value breeds value. Your service has value and that value has a direct relationship with the financial capacity of your market.  It is imperative that you identify and understand your market in order to be successful in that market.  I urge you to understand and believe this:  your “cash” market requires different strategies than your “third-party” market.  There are entirely different dynamics in these two markets, and if you’re trying to prosper in one, pursuing the wrong strategies will not work.  That’s where PCD comes in.

PCD not only gives you the ability to attract and serve the cash market (or completely transition to cash!), it also allows you to continue to operate in the third-party market if you choose to do so. 

You want to provide your patients with the best experience you can and you want them to receive as much value as you can provide.  You understand that if you provide that value, then the value you receive in return is amplified.  Value breeds value.  And value exists (or doesn’t) in every aspect of your practice…your skill, cleanliness, front desk, fees, personalities, etc.

Successful practices understand this and make it a priority to address their value issues at every level.  If you’re offering a discount program in your office, and it’s not the best value for you and your patients, you’re not adding value—you’re subtracting value.  We hope you’ll take advantage of the great value we’ve created with PCD  (Preferred Chiropractic Doctor) and start providing even more value to your patients.  

Call PCD at (800) 239-3552 Today

AND LET THEM KNOW YOU’RE READY TO TRANSITION YOUR PATIENTS TO A MORE AFFORDABLE CASH PLAN!

or go online at www.BeWell2.com and choose the referral option, “Transition Offer.”

Tell them I sent you…they take great care of my clients and referrals!!

************************************************************************

The Planning seminar information and registration page along with the AGENDA for the day is on:

http://mc2technic.com/home/annual-management-planning-seminar-2014/   


***********************************
Special Notice:  Canadian Subscribers

If you have opted in…thank you and there is no need to do so again.  If you have not already done so and if you are in CANADA and continue to find the PracticeTIPS valuable and want to continue to receive them, please simply email me using the link below and let me know.  You can, of course, always opt out in the future.

Canadians Please CLICK HERE To
Re-Subscribe to the PracticeTIP

 

Motivational Moment:

Here’s This week’s Motivational Moment.

Flaming enthusiasm backed up by horse sense and persistence, is the quality that most frequently makes for success. – Dale Canegie

Please share your favorite motivational quote, verse, prayer, or saying with me; so I can share it with others.

“There is never a right time to do a difficult thing.  A leader’s job is to help people have vision of their potential.” -John Porter

Take a moment to send in your motivational quote so that I can share it here. drsteve@drstevehoffman.com

Scroll to top

 

Resources:

 

Click on any of the links below:

Ready for coaching?
Check this out:
http://drstevehoffman.com/wp3/vip-app-coaching-overview/

Mastering Chiropractic Online Store: http://www.drstevehoffman.com/onlinestore.php

FREE STUFF:
http://drstevehoffman.com/FreeStuff.php

 

Past Issues of the PracticeTIP:
http://drstevehoffman.com/blog/

 

DC Practice Market Newsletter Link:
http://www.dcpracticemarket.com/public/main.cfm?affid=drstevehof

 

Free Garrett Gunderson Book:
freedomfasttrack.com/livingwealthy/fbo-hoffman/

 

Practice Metrics:
http://get.backbonepro.com/hoffman-december-5th-2013-replay/

 

VIP APP:
http://www.yourcontentbank.com/public/Google-Hangout-and-Webinar-VIP-App.cfm

 

Preferred Chiropractic Doctor (PCD):
https://www.bewell2.com/index.php?option=com_content&view=article&id=47&Itemid=71

Stay In Touch:
We’ll send the FREE PracticeTIP Newsletter to ALL that subscribe.  To refer a student or colleague, register online at: http://www.drstevehoffman.com/

Current Circulation:
1213 subscribers

To your success,

Dr. Steve Hoffman

Posted in Uncategorized | Comments Off

Please Stand By…

Please Stand By…
For These Important Announcements:

Just a quick update to keep you up to speed on upcoming programs that should be of interest and value to you:

For Clinical Mastery (MC2) Info:  Click Here
The FALL Schedule is Up!
http://mc2technic.com/home/



For MC2 in Colorado..
This seminar has been scheduled for Friday, 9/19 and we are considering a Saturday, 9/20 date as well…if Friday was not possible for you but Saturday is…go register and let me know your date preference.  We have extended the pre-registration discount through Wednesday this week….Use discount code SAH130 on checkout:
http://mc2technic.com/home/loveland-co/

For Wellness Pediatrics Info:  Click Here

Take the lead role in helping kids be as healthy as they can be now and for the rest of their lives.
That starts before they are born…come learn the healthy baby secrets and practice within a TONAL and non-allopathic model.

This one program can change your practice and your community forever!

Experience the MARRIAGE between TONAL Chiropractic and a Pediatric Wellness Model.
20 Hours:  With 4 hours of “Hand Held” Hands On!
http://mc2technic.com/home/wellness-pediatrics-and-mc2/


For MC2 in Seattle/Tacoma, WA
The Return Engagement on October 18th
Pre-Registration Discounts End Soon…
Details and registration information on:
http://mc2technic.com/home/seattle-wa/

For Business Development and Planning:
For Business Development Info:  Click Here
For the Seminar Agenda:  Click Here


Time to focus on working ON YOUR BUSINESS and not just IN YOUR BUSINESS!  Create the vision for your business, practice and life for 2015 and then…

Learn to spot trends, be in front of the wave and get invaluable resource material to help you CONSCIOUSLY create the very best vehicle to go where you want to go in 2015…

AND go home with a do-able plan of action.
http://mc2technic.com/home/annual-management-planning-seminar-2014/

For MC2 in Atlanta, GA

The Return Engagement on November 15th

Details and registration information on:
http://mc2technic.com/home/atlanta-ga/

 

The 100th Total Solution Program
For Info:  Click Here


Invite Me
Want me as a speaker or to come and do a Business Development and/or Philosophy and/or MC2 Seminar for your group or association in 2015?  Email Me:
drsteve@drstevehoffman.com

Scroll to top

 The HealthTIP of the Week Patient Newsletter:

Get the HealthTIP of the Week-NO RISK or COST.
Get 2 months free when you subscribe and a 100% money back guarantee if you choose to cancel your subscription in the first 2 months.  The order form and details are available by CLICKING HERE.

And, get the Spinal Series for Free with Your Subscription…Yours To Keep Either Way!
This download link will remain active for 2 weeks:

https://www.yousendit.com/download/ZUczTmZaTlF0QTJGa2RVag

***********************************

Special Notice:  Canadian Subscribers

If you are in CANADA and want to continue to receive the PracticeTIPS, please simply email me using the link below and let me know.  You can always opt out.

 

Canadians Please CLICK HERE To
Re-Subscribe to the PracticeTIP


Posted in Uncategorized | Tagged | Comments Off

Time Shares…Cell Phones…New Patients

COACHES CORNER

Why do we do to others what we dislike being done to us?  And then, act indignantly when it happens to us?

What am I talking about?  Loyalty.  I try and reward loyalty amongst my clients…always have but do you?

If you’ve ever purchased a time share, you surely have noticed how well you were treated (courted) before you purchased compared to how you’ve been treated ever since.  Even if you’ve been treated well, deference is always given to the prospect over the owner…crazy but that’s how they seem to do it.  It’s about procurement.

Have you ever tried to renegotiate your cell phone or even your cable TV service?  Sure, they would bend over backwards to get your account.  They may even attempt to keep your account through the use of incentives (did you know they have entire departments dedicated to this?) or they may not.  You see, it’s the prospect that gets the best current deal or offer…not you.

So, what’s this all mean to you?  Well, what’s the experience of an established patient or practice member in your practice now compared to when they first came in?  Are you still courting them or, as in the above examples, are you penalizing their loyalty by taking them for granted?  We’ve talked about this phenomenon before.

We all talk about it when patients leave the practice.  What if the reality was that they feel that you’ve left them?  Could that be their perception?  Did you give them more time, energy, focus, care and caring in the beginning and not so much now that they’re “better?”  And didn’t you want them to not gauge their care on how they feel.  Why is it that you may have done just that?

Want ways to reward and acknowledge your very best practice members?  Let me know how you do it and I’ll share it here but, for now, here are some thoughts:

Old school approaches like patient appreciation days and special events are common.  What else?  Why not look for ways to be appreciative?  What if you discussed who is coming to the office that day and decided, with your staff, how you might go over the top acknowledging one or more of them that day?

Or, be overt….ask.  Here are two questions to get you started:

“Is there anything you could recommend that we could do that would make your visit to the office ‘even better’ for you than it already is?”  And, “do you recall what you needed to know or experience as a new patient that caused you to see chiropractic being valuable to you beyond your symptoms?”

Get the idea…..start giving the top 20% of your practice members 80% of your attention instead of giving the bottom 20% of your practice members 80% of your attention.  And, never make a valued and loyal practice member wait to accommodate a new patient.

I know, its contrarian in its thinking but…think about it!  And, if it makes sense to you that your coach should treat you better as time goes by, maybe we should talk…

Have a coaching question?  Ask…email me directly at drsteve@drstevehoffman.com

Scroll to top

Thanks for your Subscriptions
Check This Out:

The HealthTIP of the Week Patient Newsletter:

Get it for 2 months free when you subscribe with a 100% money back guarantee if you choose to cancel your subscription in the first 2 months.  The order form and details are available by CLICKING HERE.

And, get the Spinal Series for Free with Your Subscription…Yours To Keep Either Way!

https://www.yousendit.com/download/ZUczTmZaTlF0QTJGa2RVag

***********************************

Canadian Friends:  Thanks to the more than 150 of you that have responded to our request to OPT IN.

If you have not already done so and if you continue to find the PracticeTIPS valuable;  to continue to receive them, please simply email me using the link below and let me know.  You can, of course, always opt out.

 

Canadians Please CLICK HERE To
Re-Subscribe to the PracticeTIP

***********************************

Scroll to top

The MC2 Pediatric Wellness Seminar:
Growing Your Child Healthy From the Start will be a 20 hour intensive in San Diego on October 10-12, 2014.  

http://mc2technic.com/home/wellness-pediatrics-and-mc2/

or by CLICKING HERE

#2 – The Annual Business Development Seminar will be November 1 in San Diego.  Space is truly limited and you can find all the current details on:

http://mc2technic.com/home/annual-management-planning-seminar-2014/
or by CLICKING HERE

Motivational Moment:

Here’s This week’s Motivational Moment.

Please share your favorite motivational quote, verse, prayer, or saying with me; so I can share it with others.

“There is never a right time to do a difficult thing.  A leader’s job is to help people have vision of their potential.” -John Porter

Take a moment to send in your motivational quote so that I can share it here. drsteve@drstevehoffman.com

Scroll to top

Resources:

Click on any of the links below:

Ready for coaching?
Check this out:
http://drstevehoffman.com/wp3/vip-app-coaching-overview/

Mastering Chiropractic Online Store: http://www.drstevehoffman.com/onlinestore.php

FREE STUFF:
http://drstevehoffman.com/FreeStuff.php

Past Issues of the PracticeTIP:
http://drstevehoffman.com/blog/

DC Practice Market Newsletter Link:
http://www.dcpracticemarket.com/public/main.cfm?affid=drstevehof

Free Garrett Gunderson Book:
freedomfasttrack.com/livingwealthy/fbo-hoffman/


Practice Metrics:
http://get.backbonepro.com/hoffman-december-5th-2013-replay/

VIP APP:
http://www.yourcontentbank.com/public/Google-Hangout-and-Webinar-VIP-App.cfm

Preferred Chiropractic Doctor (PCD):
https://www.bewell2.com/index.php?option=com_content&view=article&id=47&Itemid=71

Stay In Touch:
We’ll send the FREE PracticeTIP Newsletter to ALL that subscribe.  To refer a student or colleague, register online at: http://www.drstevehoffman.com/

Current Circulation:
1213 subscribers

To your success,

 

Dr. Steve Hoffman

Copyright 2014-
All Rights Reserved –
Dr. Steve Hoffman/Mastering Chiropractic

Continuously Published by Dr. Steve Hoffman since 1998 with News You Can Use

Scroll to top

Posted in Coaches Corner, Motivation Moment | Comments Off

Have You Lost Your Sense of Urgency?

Coaches Corner

While I have told this story at TS (please do join us for the 100th Program in November…contact me for details) on many occasions, I find procrastination as rampant today as it was when I first went to TS in 1996.

My goal as is my goal now:  To turn chiropractors into ANTIcrastinators because the price paid for procrastination is the progressive erosion of one’s personal power.  Hopefully, this story will re-create the sense of urgency I KNOW you all have so that you will rise up and do what needs to be done when it needs to be done…and progressively grow your personal power.

It’s a “heaven forbid” story so understand it on that level:

It’s the beginning of the summer and you are hosting the end of school pool party at your house.  You’re on your deck speaking with a neighbor as the kids are playing in and around the pool.  Out of the corner of your eye you see “heaven forbid” your 5 year old at the bottom of the pool.

What do you do?  No one has ever answered that you calmly put your ice tea down, remove your socks and shoes, and so as not to attract attention, calmly walk over to the pool and go in.  Everyone says they make a bee-ine for the pool and jump in, clothes and all…even if everyone thinks you’ve lost your mind.

Why the sense of urgency?  Because there’s a life on the line….right?!?

So you jump in and bring your child to the surface.  As you hold them in front of you to do a quick visual assessment, your kid opens their eyes, spits water in your face and asks…..

“Why did you do that…I was only playing and you just made me look stupid in front of all my friends!”

How do you feel now?  Most said relieved and foolish but mainly relieved.  OK…got it.

Fast forward to the end of summer and you’re having your “getting ready to go back to school” last pool party of the year.  You’re on the deck speaking with a neighbor and son of a gun….out of the corner of your eye…”heaven forbid” there’s your kid at the bottom of the pool again.

What do you do?  The answer has always been…the same as I did last time regardless of how stupid you looked or how embarrassed your child felt.  WHY?

Because there’s a life on the line….right?!?

So now I ask you…how is this story different than what goes on in your office every single day?  The answer is that it’s not different other than your sense of urgency about it because there are lives on the line every day.

Why should the practice member have a sense of urgency when you don’t?


Why should the practice member not procrastinate when we do?

Get the picture?  Develop a sense of urgency commensurate with the value you truly offer those you serve and your practice will forever take on new meaning for you and all you serve!


Have a coaching question?  Ask…email me directly at drsteve@drstevehoffman.com

General Announcement:

The HealthTIP of the Week Patient Newsletter:

Get it for 2 months free when you subscribe with a 100% money back guarantee if you choose to cancel your subscription in the first 2 months.  The order form and details are available by CLICKING HERE.

And, get the Spinal Series for Free with Your Subscription…Yours To Keep Either Way!

https://www.yousendit.com/download/ZUczTmZaTlF0QTJGa2RVag

Scroll to top


***********************************

Canadian Friends:  Thanks to the more than 150 of you that have responded to our request to OPT IN.

If you have not already done so and if you continue to find the PracticeTIPS valuable; to continue to receive them, please simply email me using the link below and let me know.  You can, of course, always opt out.

Canadians Please CLICK HERE To
Re-Subscribe to the PracticeTIP

***********************************

 
#1 – The MC2 Pediatric Wellness Seminar:  Growing Your Child Healthy From the Start will be a 20 hour intensive in San Diego on October 10-12, 2014.

http://mc2technic.com/home/wellness-pediatrics-and-mc2/

or by CLICKING HERE

#2 – The Annual Management Planning Seminar will be November 1 in San Diego.  Space is truly limited and you can find all the current details on:

http://mc2technic.com/home/annual-management-planning-seminar-2014/
or by CLICKING HERE

Scroll to top

Resources:

Click on any of the links below:


Ready for coaching?
Check this out:
http://drstevehoffman.com/wp3/vip-app-coaching-overview/

Mastering Chiropractic Online Store: http://www.drstevehoffman.com/onlinestore.php

FREE STUFF:
http://drstevehoffman.com/FreeStuff.php

Past Issues of the PracticeTIP:
http://drstevehoffman.com/blog/

DC Practice Market Newsletter Link:
http://www.dcpracticemarket.com/public/main.cfm?affid=drstevehof

Free Garrett Gunderson Book:
freedomfasttrack.com/livingwealthy/fbo-hoffman/


Practice Metrics:
http://get.backbonepro.com/hoffman-december-5th-2013-replay/

VIP APP:
http://www.yourcontentbank.com/public/Google-Hangout-and-Webinar-VIP-App.cfm

Preferred Chiropractic Doctor (PCD):
https://www.bewell2.com/index.php?option=com_content&view=article&id=47&Itemid=71

 

Stay In Touch:

We’ll send the FREE PracticeTIP Newsletter to ALL that subscribe.  To refer a student or colleague, register online at: http://www.drstevehoffman.com/


Current Circulation:
1213 subscribers

To your success,

Dr. Steve Hoffman

Copyright 2014-
All Rights Reserved –
Dr. Steve Hoffman/Mastering Chiropractic

Continuously Published by Dr. Steve Hoffman since 1998 with News You Can Use

Posted in Coaches Corner | Comments Off

Just To Keep You Up To Speed

Just To Keep You Up To Speed:

Just a short email to update you on seminars, schedules, projects and other materials that are of value to you.  I arranged by topic.  Jump in and see what’s happening!

For Clinical Mastery (MC2) Info:  Click Here
The September Schedule is Up!

For Wellness Pediatrics Info:  Click Here

NOW, for the first time, the MARRIAGE between TONAL Chiropractic and a Pediatric Wellness Model.
20 Hours:  With 4 hours of “Hand Held” Hands On!

For Business Development Info:  Click Here
For the Seminar Agenda:  Click Here

Learn to spot trends, be in front of the wave and get invaluable resource material to help you CONSCIOUSLY create the very best vehicle to go where you want to go in 2015…AND go home with a do-able plan of action.

LAST CALL:  Bali Yoga Retreat Info:
My daughter Ahlia, an amazing Yogini, will be co-leading a 7 day/night yoga retreat at the luxurious Poinciana Resort in Bali.  Dates are Sep 27 – Oct 4th.
For more information email Ahlia at 
balibabes5@gmail.com or
visit Ahlias website www.ahliayoga.com

Scroll to top

 The HealthTIP of the Week Patient Newsletter:

Get the HealthTIP of the Week-NO RISK or COST.
Get 2 months free when you subscribe and a 100% money back guarantee if you choose to cancel your subscription in the first 2 months.  The order form and details are available by CLICKING HERE.

And, get the Spinal Series for Free with Your Subscription…Yours To Keep Either Way!
This download link will remain active for 2 weeks:

https://www.yousendit.com/download/ZUczTmZaTlF0QTJGa2RVag

Where Else Can I Hear Dr. Steve:
Mile High Chiropractic
For Info:  Click Here

The 100th Total Solution Program
For Info:  Click Here

Fund Raiser and Awesome Tandem Surfing Video:
Click Here

 New, All In Coaching Program Launching Soon

      Includes:
      Products
      Resources
      Seminars
      1:1 Coaching
      Monthly Mastermind Calls
      Annual Small Group Meetings
      and more…

Want to get in on the ground floor when it launches?
Will you qualify?

Email me:  drteve@drstevehoffman.com
Invite Me
Want me as a speaker or to come and do a Business Development and/or Philosophy and/or MC2 Seminar for your group or association in 2015?  Email Me:
drsteve@drstevehoffman.com

Head’s Up
The next PracticeTIP will be on the importance of your Sense of Urgency…too many procrastinate (just like people do with their health)  Want to change that, change you first…

Scroll to top

***********************************
Special Notice:  Canadian Subscribers

If you are in CANADA and want to continue to receive the PracticeTIPS, please simply email me using the link below and let me know.  You can always opt out.

 Canadians Please CLICK HERE To
Re-Subscribe to the PracticeTIP

Resources:

Click on any of the links below:

Ready for coaching?
Let’s talk about it: Coaching Analysis

Mastering Chiropractic With Certainty (MC2) Seminars: MC2 Website

Mastering Chiropractic Online Store: Dr. Hoffman’s Online Store

FREE Audio, Video, Forms and More:  Free Stuff

PracticeTIP:  Dr. Hoffman’s Blog

DC Practice Market Newsletter Link:  Click Here

Free Garrett Gunderson Book: Get your copy of “Killing Sacred Cows” here.

Practice Metrics: BackBone Pro

VIP APP: Click Here

Preferred Chiropractic Doctor (PCD): Click Here

Stay In Touch:

We’ll send the FREE PracticeTIP Newsletter to ALL that subscribe.  To refer a student or colleague, register online at: http://www.drstevehoffman.com/

Current Circulation:
1236 subscribers

To your success,

Dr. Steve Hoffman

Copyright 2014-
All Rights Reserved –
Dr. Steve Hoffman/Mastering Chiropractic

Continuously Published by Dr. Steve Hoffman since 1998 with News You Can Use

Scroll to top


Posted in Uncategorized | Comments Off

Is It Just Me Or…

Is It Just Me Or…

Normally, I would be writing a Coaches Corner this week but this long email came in from a doc and I felt the response he needs is something everyone would benefit from.  The more I thought about it, the more the lines between an Ask Dr. Steve column and a Coaches Corner column became so here goes…

Firstly, the beginning of the email documented patient issues, staff issues, the deterioration of his practice and a lack of staff enthusiasm and follow-through.  None of this was very pretty but then he asked the key question…

“I guess my thoughts are is this just happening in my office or is this widespread in your opinion?
If it is me, what is repelling people from me?
I am truly trying very hard to change my state, from readings, bible, audios, affirmations, prayer, psych-k, etc.
Daily trying hard to visualize my practice full, words etc – but the reality always pulls me back down.”

I know I’ve been where this doc is…how about you?  So, let’s get to it.
Piece by bloody piece…first is it doesn’t matter if it’s widespread or not because this doc is experiencing it and the one thing he doesn’t need is an excuse because others are experiencing it too.  I either hear reasons or results from my clients and when I hear reasons, I know they aren’t getting results and that has little to do with what anyone else is experiencing.

How do we become repellent to others?  In my mind, this is simple from a feeling of being defeated or being needy or simply not wanting to be in the office yourself.  Often times this is a result of worry  and/or frustration.  And, as we have reported numerous times, when these words come up, I always look to skills and resources.  The question here is which skills would alleviate the worry and what resources would address the frustration.  In this docs case, the skill of training his staff and having them black-belted in their skill sets would be a great step forward and have the resources of time to to this and an appropriate (trainable) staff would be huge assets.  The good news is the practice is down so there is time if it’s spent in an effective way.

You cannot try and change your state…you either change it or you don’t and in this case he isn’t.  The more important lesson here is that, as adults, our emotional state creates our experience whereas when we were kids it was our experience that created our emotional state.  This is the most basic bit of philosophy that is critical for him/you to embrace.  This is epistemology…one’s view of the nature of reality and we are either at effect of it or the cause behind it.  This is a core bit from Bruce Lipton from the Biology of Belief….that we are either protecting or growing…one cannot do both at the same time.  It is critical for this doc to change where he chooses to put his attention from what he doesn’t want to what he does want.  And, that his actions must be entirely consistent with his more powerful and positive beliefs.  This also goes back to BJ…all of our thoughts, actions, feelings, etc either create accumulative constructive survival value or accumulative destructive survival value.

And, last but not least on this topic is to take a vitalistic rather than allopathic approach.  This issue isn’t fixed by a this for that but rather the whole system must be brought into balance starting with the doc and the staff.  Reality is what is…it is not there to pull you down, it is there to show you the results of your efforts.  If the results aren’t what you envisioned then it’s back to square one and the SuccessFormula:

What’s the vision for your practice?

What will need to be done to create it?
Why is THAT vision so important to you?
Do you have the resources to get THERE?
What’s your plan?

All of these items will be artfully addressed at the Annual Management Planning Seminar.

Save the date of November 1 now and take the next step now to join us at my home.  Info and registration available on this
LINK
or go to http://mc2technic.com/home/annual-management-planning-seminar-2014/

If you feel like you too could benefit from some help and don’t want to wait until November 1, email me now at drsteve@drstevehoffman.com

Scroll to top

*******QUICK ANNOUNCEMENTS FOLLOW-UP*******

AUGUST at Mile High in Colorado:
http://www.milehighchiro.org/speaker.php


September MC2 Schedule:
http://mc2technic.com/home/


October Wellness Pediatrics in a Tonal Model:
http://mc2technic.com/home/wellness-pediatrics-and-mc2/


The Planning seminar information and registration page along with the AGENDA for the day is on:


http://mc2technic.com/home/annual-management-planning-seminar-2014/ 

See You at the 100th Total Solution Program in November:
https://www.facebook.com/events/469624596478667

Scroll to top

***********************************

Canadian Subscribers ONLY
If you have not already done so and if you continue to find the PracticeTIPS valuable and want to continue to receive them, please email me using the link below.  You can, of course, always opt out in the future.

 Canadians Please CLICK HERE To
Re-Subscribe to the PracticeTIP

***********************************

Quick Classified:

A well-known doctor has an established Activator practice for sale in California. It seems like such an awesome opportunity that I thought I would share it with you in case you or someone you know might be interested.
Email me and I’ll connect you:
drsteve@drstevehoffman.com

Scroll to top

Resources:

Click on any of the links below:

Ready for coaching?
Let’s talk about it: Coaching Analysis

Mastering Chiropractic With Certainty (MC2) Seminars: MC2 Website

Mastering Chiropractic Online Store: Dr. Hoffman’s Online Store

FREE Audio, Video, Forms and More:  Free Stuff

PracticeTIP:  Dr. Hoffman’s Blog

DC Practice Market Newsletter Link:  Click Here

Free Garrett Gunderson Book: Get your copy of “Killing Sacred Cows” here.

Practice Metrics: BackBone Pro

VIP APP: Click Here

Preferred Chiropractic Doctor (PCD): Click Here

Stay In Touch:

We’ll send the FREE PracticeTIP Newsletter to ALL that subscribe.  To refer a student or colleague, register online at: http://www.drstevehoffman.com/

Current Circulation:
1236 subscribers

To your success,

Dr. Steve Hoffman

Copyright 2014-
All Rights Reserved –
Dr. Steve Hoffman/Mastering Chiropractic

Continuously Published by Dr. Steve Hoffman since 1998 with News You Can Use

Scroll to top

 


Posted in Uncategorized | Comments Off

How To Become More Successful

How To Become Successful

Of all the questions I get asked, most boil down to the simple query of “How Can I Become Successful?”  Sure there are derivative questions but it boils down to this singular concept.

And even though this was addressed to me, I believe Calvin Coolidge had the right answer if there is just one…


Nothing in the world can take the place of persistence.
Talent will not; nothing is more common than unsuccessful men with talent.
Genius will not; unrewarded genius is almost a proverb.
Education will not; the world is full of educated derelicts.
Persistence and determination alone are omnipotent. The slogan “press on” has solved and will always solve the problems of the human race.

 

My take on this is the ability to start and complete.  We get the ability to start out of our vision for what we want to create and the ability to carry on is often the result of sufficient motivation to see it through.

That said, the biggest problem I see with docs is that they are chasing someone else’s definition of success instead of defining it for themselves.

My friend and colleague, Dr. Chad Hawk will be presenting on just this concept during this year’s Annual Management Planning Seminar (save the date now and join us on November 1 in San Diego…info available on this
LINK
or go to http://mc2technic.com/home/annual-management-planning-seminar-2014/

I asked Chad if he would like to elaborate and I think he’s spot on.  Here’s what he sent me:

“There is an underlying tension in our profession that isn’t discussed at conferences or seminars.  It isn’t brought up very often in mastermind groups or coaching calls.  In fact, I have never really heard it discussed openly with frank discussion in a group of chiropractors.

It is an odd contradiction.  We adjust differently, talk differently, look different, have different practices, see different practice members, and have vastly different life experiences.  But, we try and do the same things to be “successful.”  The very things that make us shine, each of our unique traits and characteristics, are often minimized. We try and follow scripts, do screenings, be like someone else because what they do worked for them, and even act the way we think we should act to be what we think we need to be!  All the while, the very thing that makes us special withers away.  We wonder why things aren’t working.  We wonder why our recommendations are not followed.  And why we are not at peace.

We try and to be warriors for Chiropractic!  We talk the TIC.  We are principled.  We live and breathe the 33. But it simply isn’t clicking.

What is wrong?

Here is a secret.  Chiropractic doesn’t need your help. That’s right.  The principles are true.  Chiropractic is eternally secure.  Chiropractors are weak.  We are insecure.  We are faulty.  We are subluxated.  We corrupt something that is pure and sacred.

Sadly, we do it out of fear or pride. I know I have.

There is one thing that Chiropractic expects from us.  We must be who we are made to be.  We must be beautiful expressions of our own life and not someone else’s life. So adopt solid business principles that are like our principles, timeless, and quit winging it.  Stop trying to be someone or something you are not.  Guess what?  It is scary at first. You will probably need help.  But something miraculous happens; you become free.

It is time to learn more.  Please accept this invitation to attend Dr. Hoffman’s Business Planning Seminar November 1 where I will be the kick-off speaker…
http://mc2technic.com/home/annual-management-planning-seminar-2014/

or,  if you are curious about discovering who you are right now contact
drsteve@drstevehoffman.com
for Dr. Chad’s contact information.

Scroll to top

 

************QUICK MARKETING FOLLOW-UP**********

A few days ago we sent an alert for a google hangout with Dr. Alan…here’s the follow up from Dr. Alan since it was so last minute…

Yesterday the live event I did for Alex Mandossian was a huge success. If you didn’t get a chance to watch it I want you to do so right away because I know it is coming down next Friday.  Click here to watch the live event.

Here is what Alex himself said about it,

I wasn’t on live, but man … you CRUSHED it today Dr. A!  I loved how you specifically focused TRENDS and made it “brain based” and not “sales based” … you can take my spot any Friday!!!!!


Don’t want you to watch it just because you are going to see every marketer on the planet who is anybody using the VIP Desktop, Smart Phone and Tablet Apps since I can tell you that is already in the works.  I want you to watch it because without these Apps you will no longer be able to reach your patients and potential patients and it is not only true for email but for Facebook also.  So go watch it first.


Then, after you are done I want you to go here to find out about your own mobile Apps and what you will get is more compliant lifelong patients…

You can get your own mobile Apps for a fraction of what the big players are getting it for at least for a short while.

So check out the event first here.

Then go to find out about your own mobile Apps here.


The Planning seminar information and registration page along with the AGENDA for the day is on:

http://mc2technic.com/home/annual-management-planning-seminar-2014/ 

Scroll to top

 

***********************************
Special Notice:  Canadian Subscribers

If you have not already done so and if you are in CANADA and continue to find the PracticeTIPS valuable and want to continue to receive them, please simply email me using the link below and let me know.  You can, of course, always opt out in the future.

 Canadians Please CLICK HERE To
Re-Subscribe to the PracticeTIP

Scroll to top

Resources:

Click on any of the links below:


Ready for coaching?
Let’s talk about it: Coaching Analysis

Mastering Chiropractic With Certainty (MC2) Seminars: MC2 Website

Mastering Chiropractic Online Store: Dr. Hoffman’s Online Store

FREE Audio, Video, Forms and More:  Free Stuff

PracticeTIP:  Dr. Hoffman’s Blog

DC Practice Market Newsletter Link:  Click Here

Free Garrett Gunderson Book: Get your copy of “Killing Sacred Cows” here.

Practice Metrics: BackBone Pro

VIP APP: Click Here

Preferred Chiropractic Doctor (PCD): Click Here

Stay In Touch:

We’ll send the FREE PracticeTIP Newsletter to ALL that subscribe.  To refer a student or colleague, register online at: http://www.drstevehoffman.com/

Current Circulation:
1236 subscribers

To your success,

Dr. Steve Hoffman

Copyright 2014-
All Rights Reserved –
Dr. Steve Hoffman/Mastering Chiropractic

Continuously Published by Dr. Steve Hoffman since 1998 with News You Can Use

Scroll to top

 

 

 

 

 

 

 

 

 

 


Posted in MC2 | Tagged , | Comments Off

One Answer Creates More Questions

Coaches Corner

Sometimes, one answer creates more questions.  If you recall, last week we discussed the possible contradiction of using a mechanistic model to create a vitalistic practice.  If you want a copy of that q and a, email me at drsteve@drstevehoffman.com

However, the answer I provided stimulated another question so here it is:

Perfect. A little further clarification…I meant to mention that after watching your MC2 seminar, my partner is very open to a tonal model and at this point has added toggle back into a choice for technique.

Another question we have that is along the same lines is do we have to choose between techniques to have a reproducible high volume practice that we’ll be able to add another doctor or additional team members to knowing that they’ll succeed without us having to ‘redo’ everything? 

I’ll look for your tip, as always, and after will schedule a time to talk.

Here’s my response:
To create reproducible high volume practices may be technic dependent.  And, to a certain degree, that depends on the reproducibility of the practice member experience.  As you know, because MC2 is a tonal (physiological) based technic, the “listing” is a product of both the doctor’s physiology and the physiology of the practice member.  That means it’s really difficult to get anything wrong doing MC2 but it also means that another doc may not find what you find BUT…I think that adds to the experience of the practice member and makes the practice growth based on enlightenment rather than dependency.  As we say in MC2…the nervous system learns so we don’t want to duplicate what we do over and over and over expecting a different result.

And, once learned, MC2 becomes and efficient, elegant and effective means of correcting subluxations.  Do please be aware that we see the subluxation as relational and not locational but that adds to the practice members understanding of you being a nerve system doctor rather than a back, bone or posture doctor.

Hopefully this helps and if it is helpful to other readers, check into MC2 either in the update section in this newsletter or go to the MC2 site at:  http://mc2technic.com/home/
I’m so very grateful to all of the readers that have been using the Need Help Button below and I invite all readers to ask questions and pose issues that you feel are holding you back and I will be delighted to see what I can do to help.  For this week’s question and my suggestion, go to the “What’s Your Problem?” section below.
Need help?  ASK:  drsteve@drstevehoffman.com

Scroll to top

 

MarketingTIP

Dr. Alan is back and here’s what he has for you.  But, before you get into it let me tell you that he almost never leaves town.  I know he comes to the Annual Planning seminar more as a favor to me than anything else.  I’ve repeatedly invited him to Bonaire and Mexico but…like I said, he rarely travels.  So, its a big deal that he is leaving the comfort of his own home and it’s this:

He’s going to be part of the VIP Event being hosted by Alex Mandossian July 13th through the 16th.  Dr. Alan remarked,

“I am honored that Alex, the top internet marketer in the world asked me to share the stage with him and share my marketing expertise with the hundreds of people that will be there.

Alex said I could invite 5 people to come to the event as VIPs and I figured since so many of you are regular readers of the PracticeTIP, perhaps I could get to see you and at the same time you can get a change to be part of this high level group of very successful people.

These are people that get paid millions of dollars a year helping people grow their business.  This is a networking dream come true.  Please note this is a success event not a health care provider event.  This is about building a hugely successful brand and business not about how to get new patients or clients.

If you learn the keys to being more successful you attract the patients you want not just once, but month after month after month and it has nothing to do with Facebook or internet marketing, or dinner workshops or screenings.

Anyway here is the link Alex gave me if you want to check it out.

http://membershipsiteintensive.com/MSI/

I’ll be there and I am hoping that success is in your future so that I will see you there.

One other thing!  Whether you decide to register for the event or not, I don’t get one cent either way.  I’m telling you about this because I think your participation will change your business.  If you do register you may have to enter the code word “Awesome” to get the Special discount he said he would give the 5 people I am inviting.  If you have any questions let me know.  I’m hoping to see you there.”

Dr. Alan

Got a question for Dr. Alan?  Email it to me at
drsteve@drstevehoffman.com

Scroll to top

What’s Your Problem?

Here’s our Question of the Week:
I need more new patients-
-what do you suggest? 

And now, my response:

This is perhaps the shortest question I’ve ever received here but would command the most space to address.  We have, in past PracticeTIPS discussed our Marketing Bootcamp and the 3 Tier Marketing System.  We have pointed people towards the SYSTEM with Dr. Alan and we’ve offered our Sample Annual Marketing Calendar for free.

Marketing Bootcamp:  http://drstevehoffman.com/MarketingBootCamp.php

3 Tier Marketing System…Free Download…email me and ask
drsteve@drstevehoffman.com

The SYSTEM:
http://healthnewspodcast.com/Home_Page.html

Sample Marketing Calendar (FREE):
https://www.yousendit.com/download/ZUcyb2VDOC9ENlROTzhUQw

That said and re-said and re-offered, here’s where else I would go with this…

The BIGGEST problem I see rampant in the profession today is NOT understanding how to grow a practice from the Inside-Out and, as a result, docs are out there trying this and trying that to grow the practice from the outside in.  In other words, they take an allopathic approach to practice growth rather than a vitalistic, inside out approach… which is another contradiction.

There are three critical factors involving VISION and SKILLS for you to optimize your vitalistic approach to practice development namely:

1.      Get you internally focused

2.      Catch you doing things right

3.      Knowing the core communications in patient education

There are 3 courses that will help you accomplish these three critical factors on your own time and at your own pace:

1.      The Goal Achievement Course

2.      The Creating Ideal Patients Course

3.      The 14 Core Communication Strategies

The three courses, sold individually, would cost $605.00 on my website.  But also on my website is the Quick Start SuccessKit for $561.  This KIT included the 2 of the 3 Critical Courses above PLUS 3 additional programs on

33 Principles of Chiropractic Video
Paradigm Shift Patient Education PowerPoint and Audio
The Blueprint for Creating your Dream Practice Audio

And, I will add the 14 Core Strategies as a gift to you for investing in you.  Here’s the link for the SuccessKit:

http://drstevehoffman.com/SKQuickStart.php 

All of these resources are, of course, INCLUDED in our Mastery Coaching program.  Give me some real insight into your practice by filling in the coaching questionnaire on the link below
http://drstevehoffman.com/wp3/vip-app-coaching-form-free-30-min-call/
and I will schedule up to an hour, on me, to help you see a clear path forward.

That’s all this week. If there are issues that you would like me to address…send it on over. Please email me at drsteve@drstevehoffman.com

Scroll to top

MC2 Update – Directory Listings

Currently scheduled LIVE seminars are as follows:

June 28 in Salt Lake City, Utah
MC2 PLUS WELLNESS PEDIATRICS
Last Call – No Registrations Taken After Wednesday, June 25th

Reserve your seat and special pricing NOW by going to

http://mc2technic.com/home/salt-lake-city-ut/
July 12th in Encinitas, CA

2 Spots Left

This one day intensive will be held at my home on Saturday, July 12th from 8:30 AM to 6:30 PM.  More info on the site:  http://mc2technic.com/home/encinitas-ca/


July 19 in Newport News, VA

This is going to be a relatively small, intimate seminar so if it’s more attention or more Steve that you want, this is the seminar to get to.

Don’t miss this one. Contact me for details or visit:
http://mc2technic.com/home/newport-news-va/

HALIFAX…..September 6th

Yes, it looks like we will be going back (delightedly so) to Halifax as a result of the docs that took the MC2 earlier this year are LOVING it and want more.  This will post on the MC2 site in the next two weeks.


September 13 in Billings, MT

It’s going to be beautiful and intimate.  Make sure you join us for this one.  Contact me for details or visit: 
http://mc2technic.com/home/billings-montana/

FALL SEMINARS:
We have tentative dates to return to LIFE in Atlanta, GA
We have set a tentative date for a Fall seminar in Seattle, WA AND, we will be adding a date in Colorado…stay tuned.

I would love to have you, your group and/or your community on my speaking schedule for this year.  NOW is the time to contact me for details or to simply discuss the possibility.

Let me know…we’ll talk :-)

Please email me at drsteve@drstevehoffman.com

Scroll to top

Motivational Moment:

Here’s this week’s Motivational Moment and I encourage you to share your favorite motivational quote, verse, prayer, poem or meditation with me so I can, in turn, share it with others.

This week’s Motivational Quote is from a world renowned business consultant and rings home so true for me and, I think, for you:

“Every time I deliver a written
or verbal communication—
I’ll take the time to listen, empathize, understand, feel, the person I’m addressing – and attempt to make their life better.”

Jay Abraham

Please do take a moment to send in your motivational quote so that I can share it here.
Email me at drsteve@drstevehoffman.com

Scroll to top

Resources:

Click on any of the links below:


Ready for coaching?
Check this out:
http://drstevehoffman.com/wp3/vip-app-coaching-overview/

Mastering Chiropractic Online Store: http://www.drstevehoffman.com/onlinestore.php

FREE STUFF:
http://drstevehoffman.com/FreeStuff.php

Past Issues of the PracticeTIP:
http://drstevehoffman.com/blog/

DC Practice Market Newsletter Link:
http://www.dcpracticemarket.com/public/main.cfm?affid=drstevehof

Free Garrett Gunderson Book:
freedomfasttrack.com/livingwealthy/fbo-hoffman/


Practice Metrics:
http://get.backbonepro.com/hoffman-december-5th-2013-replay/

VIP APP:
http://www.yourcontentbank.com/public/Google-Hangout-and-Webinar-VIP-App.cfm

Preferred Chiropractic Doctor (PCD):
https://www.bewell2.com/index.php?option=com_content&view=article&id=47&Itemid=71

 

Stay In Touch:

We’ll send the FREE PracticeTIP Newsletter to ALL that subscribe.  To refer a student or colleague, register online at: http://www.drstevehoffman.com/


Current Circulation:
1213 subscribers

To your success,

Dr. Steve Hoffman

Copyright 2014-
All Rights Reserved –
Dr. Steve Hoffman/Mastering Chiropractic

Continuously Published by Dr. Steve Hoffman since 1998 with News You Can Use

 

Scroll to top

 

 

 

 

 

 

 

 

 

 


Posted in 3 Tier Marketing, Coaches Corner, Marketing, MC2, Motivational Moment, What's Your Problem? | Comments Off

What’s the Core Contradiction?

Coaches Corner

I received an email from a DC recently that fits better in the Coaches Corner than in the What’s Your Problem” Section because I believe it address a source of confusion for so many DC’s out there regarding technic and their practice vision compared to their practice reality.  Here’s a paraphrasing of their very long (lots of details) request and my response.  I trust many of you will find this useful…

We want to be a high volume family wellness based practice and, in practice, a lot of the doctors that are high volume practice primarily CBP/Pettibon.

My partner does CBP and rehab but I respond best to and prefer a tonal model (I do MC2). Currently, our office is in limbo and we still experience growth only to see some form of retraction, so based on your columns, I know that there is/are contradictions that we’re practicing/communicating.

I recognize some contradictions that we need to still eliminate, but how do we figure out how to come together on technique. Can one practice one way and the other another way within the same office?

Congratulations on recognizing that contradictions may well be at the root of this dilemma.  Here may be the core contradiction:

How many kids in a family wellness model need their curves put in or taken out?  Wellness is a vitalistic approach and while CBP is an extraordinary technic, it is a mechanistic one that says you know better than the Innate of the person which curves should or should not be there and to what extent (I know I’ll get some hate mail for this one).

At the same time, I sense some confusion which would indicate a vision issue:

If the vision is family wellness, why would you choose CBP as the technic of choice?  There is a good answer which is perhaps there is some fixing that must take place before wellness can be put in and, in that case, it is incumbent on both of you to triage the new patients as to which care model best suits them.  One consideration might be CBP for corrective care after MC2 knocks the biggest blocks of interference off the system.  And, then, after corrective care, back to MC2 for wellness…kind of a sandwich approach where MC2 is the bread and CBP is whats between the slices.
However, a practice that grows and contracts and then grows and contracts fits my definition of a treadmill practice and that is almost always a planning issue.

Are you following a plan?  If so, its the wrong plan.  If not, I would encourage you to find a plan you have some certainty will get you where you want to go (see my answer for vision above).  And, the lynch pin here might be that your current approach will only get you where you are and you may need to recast your vision, skills, motivation and resources in order to reformulate a better plan.
Consider, do you want to build high volume on dependency in an orthodontic model where the high frequency up front produces the initial commitment?  Or, do you see vitalism without contradiction as a more viable approach to high volume, families and wellness?

What other people do is not the issue.  If you prefer a vitalistic technic for yourself, how in good conscience can you sell a mechanistic model?

Realize that there are lots of moving parts here and perhaps a conversation with one another and then with me might help put you back on the road to growth.

I’m so very grateful to all of the readers that have been using the Need Help Button below and I invite all readers to ask questions and pose issues that you feel are holding you back and I will be delighted to see what I can do to help.  For this week’s question and my suggestion, go to the “What’s Your Problem?” section below.

Need help?  ASK:  drsteve@drstevehoffman.com
Scroll to top

 

MarketingTIP

WOW…quite a reponse but I KNOW so many more of you would benefit from setting goals but KNOWING HOW to actually ACHIEVE them so I’ve extended the Goal Achievement Audio program offer from last week for one more week (see end of this column).

Today, the question I would like to raise is a question that came up over and over this past week which was….

What other courses do I offer?

Well, there’s lots to review on
http://drstevehoffman.com/index.php

but, better than that…

Why not tell me what courses you feel you would benefit from most.  Then, I can see about producing what you need and want.

Thanks,
Steve

Learn the Truth About Getting What You Want and Why Goal Setting WON’T Get It For You.  This 5 week course can be taken in bite size pieces or…devour it all at once because this riveting audio (live) gives you the TRUTH about why most goal setting fails, why affirmations and similar strategies usually backfire and how to live more of your dreams in the next 6 months than you have in the last 6 years.  

You can go to the website to order it for $179
http://drstevehoffman.com/Goal%20Setting.php
or you can email me (this week only) to get it for just $99. Here’s my email:
drsteve@drstevehoffman.com

Scroll to top

What’s Your Problem?

Here’s our Question of the Week:
Do you have any resources in regard to contract language around FB and employees (friending patients) or about previous employees hiring my current staff?? 
And now, my response:

Two very short questions on two very different topics but both fall into the realm of policy.  Clearly you have had breakdowns in these two areas and while no one likes breakdowns, they are to be embraced rather than avoided.  Embraced because they tell you that your business is moving forward and the breakdown is an indication that there is policy missing in this area.  I always wrote policy around breakdowns because I didn’t have a problem with the breakdown (symptom) but rather with what caused it (typically a lack of policy and agreement in that area).
That said, let’s do four things:

  1. My short answer is that I do not have a resource for this.
  2. I will tell you what I would write as policy since these are issues.
  3. Let’s open it up to our readers to submit their answers and, if substantially different, I will post them in this column.  Email me at drsteve@drstevehoffman.com
  4. Lastly, make sure whatever policy you adopt is legal in your State.

My FB policy might be that it is OK for patients to friend staff and for staff to accept but that it is not ok for staff to friend patients. First infraction would be met with a verbal reprimand, 2nd by a written reprimand and third with dismissal.
I’m assuming when you say previous employees hiring current staff, you are referring to doctors hiring CA’s.  If not, please clarify.

If so, this would be something written into the initial job description for doctors along with any language on non-compete.

The associate doctor’s ethics would be, minimally, that the CA no longer be employed at your office for a period of ___days prior to them being on the “open market.”  Failure to comply with this (check with your attorney) could mean the past associate doc would agree to be liable for the costs associated with hiring and training staff.

This is clearly a low blow on both their parts and, while you are clearly better off without either of them, this is a costly judgment error.

Last week, I suggested some questions for you to ponder when considering asking for assistance here.  Here’s a short reminder:

What is your single most important issue or question about your practice right now?

Why would finding an answer to this issue or question make a difference for you?  be as detailed as possible…please.

How hard has it been, thus far, for you to find a good answer you would follow for this problem?  

  1. Not that difficult
  2. Somewhat difficult
  3. Very difficult

Send me an email with your responses to the WHAT, WHY and HOW above and I will see what I can do to provide answers and/or solutions that make sense and will work for you.
drsteve@drstevehoffman.com 

OR

Give me some real insight into your practice by filling in the coaching questionnaire on the link below
http://drstevehoffman.com/wp3/vip-app-coaching-form-free-30-min-call/
and I will schedule up to an hour, on me, to help you see a clear path forward.

That’s all this week.
If there are issues that you would like me to address…send it on over.  Please email me at drsteve@drstevehoffman.com

Scroll to top

MC2 Update – Directory Listings

Currently scheduled LIVE seminars are as follows:

June 28 in Salt Lake City, Utah
MC2 PLUS WELLNESS PEDIATRICS Just Two Weeks Away…

Special pricing and limited access as there are just a few seats remaining. Reserve your seat and special pricing NOW by going to http://mc2technic.com/home/salt-lake-city-ut/


July 12th in Encinitas, CA

RE-OPENED

This one day intensive will be held at my home on Saturday, July 12th from 8:30 AM to 6:30 PM.  More info on the site:  http://mc2technic.com/home/encinitas-ca/


July 19 in Newport News, VA

PRE-REGISTRATION DISCOUNT
ENDS This Week – JUNE 20th

Don’t miss this one. Contact me for details or visit:
http://mc2technic.com/home/newport-news-va/

HALIFAX…..AGAIN?

Yes, we’re in discussion with our sponsor there, Dr. Wanda Lee MacPhee about a return engagement so soon because of the amazing results docs are seeing with MC2…in many cases docs that have been in practice for many years so stay tuned and we’ll let you know.  The tentative date is September 6th.

 September 13 in Billings, MT

It’s going to be beautiful and intimate.  Make sure you join us for this one.  Contact me for details or visit: 
http://mc2technic.com/home/billings-montana/
We have set a tentative date for a Fall seminar in Seattle, Washington and are in discussions for a Fall seminar at Sherman College in South Carolina as well.  AND, we will be adding a date in Colorado for the fall…stay tuned.

I would love to have you, your group and/or your community on my speaking schedule for this year.  NOW is the time to contact me for details or to simply discuss the possibility.

Let me know…we’ll talk :-)

Please email me at drsteve@drstevehoffman.com

Scroll to top

Motivational Moment:

Here’s this week’s Motivational Moment and I encourage you to share your favorite motivational quote, verse, prayer, poem or meditation with me so I can, in turn, share it with others.

This week’s Motivational Quote is short, sweet and one of my personal favorites:

“Out of clutter, find simplicity.”

Albert Einstein

Please do take a moment to send in your motivational quote so that I can share it here.
Email me at drsteve@drstevehoffman.com

Scroll to top

 

Resources:

Click on any of the links below:


Ready for coaching?
Check this out:
http://drstevehoffman.com/wp3/vip-app-coaching-overview/

 

Mastering Chiropractic Online Store: http://www.drstevehoffman.com/onlinestore.php


FREE STUFF:
http://drstevehoffman.com/FreeStuff.php

Past Issues of the PracticeTIP:
http://drstevehoffman.com/blog/

DC Practice Market Newsletter Link:
http://www.dcpracticemarket.com/public/main.cfm?affid=drstevehof

Free Garrett Gunderson Book:
freedomfasttrack.com/livingwealthy/fbo-hoffman/


Practice Metrics:
http://get.backbonepro.com/hoffman-december-5th-2013-replay/

VIP APP:
http://www.yourcontentbank.com/public/Google-Hangout-and-Webinar-VIP-App.cfm

Preferred Chiropractic Doctor (PCD):
https://www.bewell2.com/index.php?option=com_content&view=article&id=47&Itemid=71

Stay In Touch:


We’ll send the FREE PracticeTIP Newsletter to ALL that subscribe.  To refer a student or colleague, register online at: http://www.drstevehoffman.com/


Current Circulation:
1213 subscribers

To your success,

Dr. Steve Hoffman

Copyright 2014-
All Rights Reserved –
Dr. Steve Hoffman/Mastering Chiropractic

Continuously Published by Dr. Steve Hoffman since 1998 with News You Can Use

 

Scroll to top

 

 

 

 

 

 

 

 

 

 


Posted in Contradiction, Goal Review, Marketing, MC2, Motivational Moment, Social Media | Comments Off

Where’s Your Focus?

Coaches Corner

First, let me thank all of you for all the positive feedback I received on last week’s Coaches Corner as well as thank all the first time Mastery Coaching clients that contacted me just last week.

Now…for focus.  You get to choose where you put your attention and, as a coach, I am always hearing evidence that the Doc’s attention is on the wrong thing.  I was guilty of this too.  If we saw 99 people in a day, my staff would hide because they knew I would go crazy over the ONE PERSON that didn’t show up that day instead of CELEBRATING the 99 that did….wrong focus!!

And, when things are tough, docs are always looking for solutions even when the solutions are largely internal and a result of wrong focus.

Let’s cut to the chase…everyone knows the 80/20 rule but few use it on a consistent basis…and this past week, it came up over and ovewr again on my coaching calls.

In a nutshell…20% gets you 80%.

Huh?  Here’s a few real life examples for you to ponder and, once you do, I know you’ll shift your focus:

  1. 20% of your patients provide you with 80% of your revenue and yet most docs spend 80% of their time focused on the 80% of their patients that provide them with just 20% of their revenue.  Imagine if you put your attention on the top 20% instead of the bottom 80%..
  2. 20% of your actions produce 80% of your results and yet most docs spend 80% of their time and energy on the 80% of their actions that produce only 20% of their results. Want more time and more energy?  Shift your focus.
  3. 20% of your inactives were once in the top 20% of your practice.  Instead of a blanket recall, why not focus on the top 20% that you REALLY want back?
  4. 80% of your referrals come from just 20% of your patients.  Do you know who they are and do you acknowledge them appropriately?
  5. Crazy…watch this…80% of your problems come from 20% of your patients…find out who they are and change your focus.

I do trust that the 20% of subscribers that actually take the time to read and implement this will get 80% of the benefit…nope, not true!!  They will get 100% of the benefit :-)
I’m so very grateful to all of the readers that have been using the Need Help Button below and I invite all readers to ask questions and pose issues that you feel are holding you back and I will be delighted to see what I can do to help.  For this week’s question and my suggestion, go to the “What’s Your Problem?” section below.

Need help?  ASK:  drsteve@drstevehoffman.com

Scroll to top

MarketingTIP

What classes, meetings, courses would your practice members and your community want more of from you?  Realize the 80/20 rule applies here too…20% of the classes/courses/talks you give will produce 80% of your results and you boost that by finding out what people want and then offering it to them in an attractive way.

The same is true for me…we have so much content that we have provided our coaching clients and individual doctors over the years without ever finding out what they thought was most important and I guarantee you only 20% of all that material was obtained by 80% of our clients and other purchasers.  And, it may be all in the title….watch:

When we marketed a goal setting course…even though docs desperately need the principles that were covered in it…very few expressed any interest.  When I changed the name to GOAL ACHIEVEMENT and described it properly, sales went crazy.

Here’s the current description for this incredibly valuable course:

Learn the Truth About Getting What You Want and Why Goal Setting WON’T Get It For You.  This is a 5 week course taken in bite size pieces or…devour it all at one time because this riveting audio (recorded live) gives you the TRUTH about why most goal setting fails, why affirmations and other similar strategies usually backfire and how to live more of your dreams in the next 6 months than you have in the last 6 years.  

You can go to the website to order it for $179
http://drstevehoffman.com/Goal%20Setting.php
or you can email me to get it for just $99.  Here’s my email:
drsteve@drstevehoffman.com

Scroll to top

What’s Your Problem?

Instead of a Question of the Week from a reader this week, I thought I would ask some questions that may provide a template for you to have greater input to this process:  

WHAT:  What is your single most important issue or question about your practice right now?  Or, what is the one thing that you feel you need to grow your practice right now?

WHY:  Why would finding an answer to this issue, question and/or need make a difference for you?  This is the details or WHY question so please add as many details as possible…please.

HOW:  How hard has it been, thus far, for you to find a good answer and/or solution you would follow for this issue, question or problem?  This one is multiple choice:

  1. Not that difficult
  2. Somewhat difficult
  3. Very difficult

Send me an email with your responses to the WHAT, WHY, and HOW above and I will see what I can do to provide answers and/or solutions that make sense and will work for you.
drsteve@drstevehoffman.com 

OR

Give me some real insight into your practice by filling in the coaching questionnaire on the link below
http://drstevehoffman.com/wp3/vip-app-coaching-form-free-30-min-call/
and I will schedule up to an hour, on me, to help you see a clear path forward.

That’s all this week.
If there are issues that you would like me to address…send it on over.  Please email me at drsteve@drstevehoffman.com

Scroll to top

MC2 Update – Directory Listings

Currently scheduled LIVE seminars are as follows:

June 28 in Salt Lake City, Utah–DON’T MISS THIS!!
MC2 PLUS WELLNESS PEDIATRICS
There is special pricing and limited access for this FIRST 20 docs that register and there are just a few seats remaining. Reserve your seat and special pricing NOW by going to http://mc2technic.com/home/salt-lake-city-ut/

July 12 in Encinitas, CA——-SOLD OUT
Considering a second seminar on Sunday…July 13
Please contact me immediately via email if interested!!!

drsteve@drstevehoffman.com
This one day intensive is scheduled to be held at my home on Saturday, July 12th from 8:30 AM to 6:30 PM.  More info on the site:  http://mc2technic.com/home/encinitas-ca/

July 19 in Newport News, VA
Already starting to fill up.  Pre-registration discount is now in effect until mid-June…don’t miss this one. Contact me for details or visit:
http://mc2technic.com/home/newport-news-va/

HALIFAX…..AGAIN?
Yes, we’re in discussion with our sponsor there, Dr. Wanda Lee MacPhee about a return engagement so soon because of the amazing results docs are seeing with MC2…in many cases docs that have been in practice for many years so stay tuned and we’ll let you know.  The tentative date is September 6th.

September 13 in Billings, MT
It’s going to be beautiful and intimate.  Make sure you join us for this one.  Contact me for details or visit: 
http://mc2technic.com/home/billings-montana/

We have set a tentative date for a Fall seminar in Seattle, Washington and are in discussions for a Fall seminar at Sherman College in South Carolina as well.  AND, we will be adding a date in Colorado for the fall…stay tuned.

I would love to have you, your group and/or your community on my speaking schedule for this year.  NOW is the time to contact me for details or to simply discuss the possibility.

Let me know…we’ll talk :-)

please email me at drsteve@drstevehoffman.com

Scroll to top

Motivational Moment:

Here’s this week’s Motivational Moment and I encourage you to share your favorite motivational quote, verse, prayer, poem or meditation with me so I can, in turn, share it with others.

This week’s Motivational Quote comes from one of our top Mastery Coaching clients who clearly has learned the lesson embodied in this quote.  Food for thought for all of us….

“I am so thoroughly convinced that if we don’t set goals in our life and learn how to master the techniques to reach our goals,

we can reach a ripe old age and look back on our life only to see that we reached but   a small part of our full potential.

When one learns to master the principles of setting a goal, he will then be able to make a great difference in the results he attains in this life.” 

-M Russell Ballard

Please do take a moment to send in your motivational quote so that I can share it here.
Email me at drsteve@drstevehoffman.com

Scroll to top

Resources:

Click on any of the links below:


Ready for coaching?
Check this out:
http://drstevehoffman.com/wp3/vip-app-coaching-overview/

Mastering Chiropractic Online Store: http://www.drstevehoffman.com/onlinestore.php


FREE STUFF:
http://drstevehoffman.com/FreeStuff.php

Past Issues of the PracticeTIP:
http://drstevehoffman.com/blog/

DC Practice Market Newsletter Link:
http://www.dcpracticemarket.com/public/main.cfm?affid=drstevehof

Free Garrett Gunderson Book:
freedomfasttrack.com/livingwealthy/fbo-hoffman/


Practice Metrics:
http://get.backbonepro.com/hoffman-december-5th-2013-replay/

VIP APP:
http://www.yourcontentbank.com/public/Google-Hangout-and-Webinar-VIP-App.cfm

Preferred Chiropractic Doctor (PCD):
https://www.bewell2.com/index.php?option=com_content&view=article&id=47&Itemid=71

Stay In Touch:


We’ll send the FREE PracticeTIP Newsletter to ALL that subscribe.  To refer a student or colleague, register online at: http://www.drstevehoffman.com/


Current Circulation:
1213 subscribers

To your success,

Dr. Steve Hoffman

Copyright 2014-
All Rights Reserved –
Dr. Steve Hoffman/Mastering Chiropractic

Continuously Published by Dr. Steve Hoffman since 1998 with News You Can Use

Scroll to top


Posted in 80 / 20, Coaches Corner, MC2, Motivation Moment, What's Your Problem? | Comments Off