Just received an email from my good friend and fellow Michigan Chiropractor Extraordinaire Richard Bend and, simply, he is right. It is short and sweet and here’s what he had to say after last week’s Coaches Corner article entitled “This Is Not an Invitation”:
“But it should be.
A bunch of years ago we used to try to promote professional camaraderie as a tool 4 growing the Michigan Chiropractic Council. Many locals will commit to an opportunity to “see the other guy’s operation up close and personal”. We would have a finger food, alcohol driven “GATHERING” at your office so all the doctors in your immediate area could first hand see how the other guy operates. This was always a good opportunity for the host to see who and what was being taught on your flanks.
Good hearing from you, thanks for your help.
ps Thanks for helping the brothers stay on FOCUS.
So, if this sounds like something YOU would benefit from, let me know and I will see what I can put together. If this is all out of context for you, here’s a summary of last week’s article:
I just completed the 4th Mastermind meeting at my residence and based on the responses from the participants, I am considering offering this to the profession. So, while this is not an invitation-BUT NOW I’M THINKING IT SHOULD BE, I am asking you to read these reviews and let me know whether or not you would be interested in me opening this up for docs outside my coaching program. Thanks.
“I think this program is vital to get to the root cause of WHO you are.”
“I received clarity and a sense of ‘I CAN DO THIS’ … and the WHY discussion helped me clarify and crystallize my goals and my vision for the future.”
“The most valuable piece for me was reconnecting with where and when I have been successful in the past.”
“I got clarity on my purpose and vision while isolating some root causes of challenges.”
“This program helped me clarify who I am and what is most important in my life.”
“This was very valuable and put many of the pieces of the puzzle together for me.”
They have loved it and I think you will too. What do you say? If these brief statements from the program have stimulated you to wonder…email me and let me know your interest in me opening this program up to non-clients. Email me at
Need help? ASK: email@example.com
Have you heard of Dr. Mercola? Of course you have. Ever count how many times he emails you in a month? Does it bother you? No? Why not? Because he sends out important and valuable information. And, he sends it out so often that he has succeeded in building a relationship with you without you even realizing it.
I’m not here to promote him. I’m here to get you to understand that that is a great way for you to promote you and build an information based relationship with your database as well.
Early on, Dr. Mercola sent at least 2 emails a week and that’s what I’m going to suggest you do too. And your response…I’m to busy to do that. Listen up…if you’re too busy to do that then you’re too busy to grow so figure it out.
I can help…here are your 8 emails with valuable content that you can send every month:
Every month has a holiday…send a themed message
Find one article and send it out with a short summary that you write
Announce your Practice Member of the Month to inspire them
Send details about one “in-office” or outside the office program you are doing and invite them
Send a weekly HealthTIP newsletter
Here’s where I can help. I still produce the HealthTIP of the Week one page Newsletter for patients and public that can come from you every week with you simply personalizing the bottom panel and sending it out to your patient list.
And, I want you to try it risk free for the next 60 days. All you have to do is ask and as soon as we get it spooled up, we’ll start sending them to you…current eta for the first issue is the beginning of May so this offer ends at the end of April.
BTW-This offer is available to ALL your friends and colleagues as well…all they or you have to do is email me and ask.
Just email me at firstname.lastname@example.org
For more details on how 2nd Cousin Media and Marketing could help you be more attractive in your community, click this link to email me and ask: email@example.com
What’s Your Problem?
For the past two weeks I have attempted to stimulate many the readers to support Chad Hawk’s upcoming mission to the children’s prisons of Uganda to deliver his chiropractic care to this vast and unfortunate population. Many of you have responded and I thank you…the thank you gift I offered of my “FORMS” package will go out in ~ 1 week so…
If you’ve read the articles. If you’ve put it aside to “do later” or if it has just slipped your mind…time will run out on this this coming week so please act now.
Here’s Chad’s open letter to YOU once again:
Dear fellow chiropractors,
I have been traveling to Africa for ten years serving the poorest of the poor. This year I will be in Uganda serving thousand of children between the ages of two and twelve who are in prison for reasons that make no sense.
These children have been abandoned by their families. They are beaten, raped, and abused beyond anything you can imagine. My small team of Chiropractic warriors and I will be doing all we can to serve them but we need the professions help.
I need you to help. I need 100 offices to donate $100.
I have to pay a “fee” to enter the prisons. Each prison costs about $1500. I know this type of heart-wrenching work is not for everyone. Time away from your practices and families is too great. But, you can have a huge impact by a $100 gift. Please help!
Time is so short. I must have the funds by April 20 so they can be wired to Uganda by the 25th.
To donate visit www.epikmissions.com. As a thank you, I will send every office that donates a print-ready file from Atlas Media Group that tells the story of global Chiropractic. If you would like to do an in-office fundraiser, contact me for a flyer to post at firstname.lastname@example.org
That’s all this week.
If there are issues that you would like me to address…send it on over. Please email me at email@example.com
MC2 Update – Directory Listings
Currently scheduled LIVE seminars are as follows:
April 12 in ATLANTA, GA – DONE! Though the response was so heartwarming from the so many students that attended, we are contemplating another one in the fall…either in Atlanta or in Spartanburg, SC….stay tuned.
April 26 in Halifax, NS – Great Venue!!
Some space still available…Contact me for details or visit:
July 19 in Newport News, VA
Details worked out…venue set. Pre-registration discount is now in effect…don’t miss this one. Contact me for details or visit:
September 13 in MONTANA
It’s going to be beautiful and intimate. Make sure you join us for this one. Contact me for details or visit:
AND…There will be a Southern California MC2 (possibly at my house!!) in late June or early July. No details posted yet but if you’re interested, email me at
AND…there will be a special JOINT (not the group and no pun intended) MC2 and Pediatric Wellness Seminar with Dr. Kristina Stitcher in SLC also in late June or early July. Also, no details posted yet so email me and let me know your interest: firstname.lastname@example.org
I would love to have you, your group and/or your community on my speaking schedule for this year. The first schedule opening is June 7 from a cancelled date.
NOW is the time to contact me for details or to
simply discuss the possibility.
Let me know…we’ll talk :-)
Please email me at email@example.com
Here’s this week’s Motivational Moment and I encourage you to share your favorite motivational quote, verse, prayer, poem or meditation with me so I can, in turn, share it with others.
This one is so true and so applicable that I am delighted to not only share it…I’m going to adopt it. This is one of those parallel issues that, if the DC doesn’t embrace, the practice member won’t embrace either and IT MUST BE embraced for “them” to get the greatest value from what “we” provide. Here it is:
“Resist change and die.
Adapt to change and survive.
Create change and thrive.”
- Ray Noorda
Please do take a moment to send in your motivational quote so that I can share it here.
Email me at firstname.lastname@example.org
Click on any of the links below:
Ready for coaching?
Check this out:
Mastering Chiropractic Online Store: http://www.drstevehoffman.com/onlinestore.php
Past Issues of the PracticeTIP:
DC Practice Market Newsletter Link:
Free Garrett Gunderson Book:
Preferred Chiropractic Doctor (PCD):
Stay In Touch:
We’ll send the FREE PracticeTIP Newsletter to ALL that subscribe. To refer a student or colleague, register online at: http://www.drstevehoffman.com/
To your success,
Dr. Steve Hoffman
All Rights Reserved -
Dr. Steve Hoffman/Mastering Chiropractic
Continuously Published by Dr. Steve Hoffman since 1998 with News You Can Use