Additionally, we’ve discontinued the Monthly MarketPlace Newsletter. The classified ads and the service offerings will soon be present on a blog page on my website. For more details, please stay tuned. As soon as the page is done, we’ll announce it.

Why all the changes? Well, simply, we’ve instituted the changes and the dropping of the MarketPlace as a separate email in order to give you more timely and appropriate practice useful information in a way that makes the most sense for all of us. I don’t like wading through long, wordy newsletters and I know you don’t either.

Another significant change is in the use of anchors and tags to take you instantly to the items of interest or sub-topics within the PracticeTIP that you may be of greatest interest and importance to you.

Here’s an example of how that will work…if you knew that clicking on anything highlighted in the body of the PracticeTIP would take you to an area of interest, then you can skip right to where you wanted to go. Let’s say you wanted to know what the MAY Product Special was…May Product Special would be highlighted like it is here and just clicking on it will take you there…try it.

Or if you wanted to go directly to the Resources Area, you would simply click it and bam! … you’re there. For the current MC2 Seminar Special, just click MC2. Or, to immediately go to my contact info, click here.

We hope you find these simplifications and easier navigation useful which, in turn, will make the weekly PracticeTIP something that will take less of your time and give you more value at the same time.

Next week…back to practice tipping.
Dr. Steve

Resources, Recommendations, Links and Specials

Monthly Product Special Sale: http://www.drstevehoffman.com/SPECIALMonthly.php
Mastering Chiropractic Online Store: http://www.drstevehoffman.com/onlinestore.php
MC2 Technical Mastery Seminar Schedule: http://mc2technic.com/seminars.php
Dr. Steve’s Speaking Schedule: http://www.drstevehoffman.com/Events2.php
All Kinds of FREE STUFF: http://drstevehoffman.com/FreeStuff.php
Recommended Reading: http://drstevehoffman.com/BookStore.php
Past Issues of the PracticeTIP: http://drstevehoffman.com/blog/
The MarketPlace-Classified Ads: http://drstevehoffman.com/classifiedADS/
FREE Mastery Coaching Consultation: http://drstevehoffman.com/CoachingAnalysis.php
VIP APP Coaching $1.00 Trial: http://www.drstevehoffman.com/VIPAppCoaching.php

Dr. Steve Hoffman
590 Rancho Santa Fe Rd.
Encinitas, CA. 92024
760-208-1895
Fax: 866-618-7341
Email: drsteve@drstevehoffman.com
Main Website: www.drstevehoffman.com
MC2 Technic Website: www.mc2technic.com
2nd Cousin Media Website: www.healthnewspodcast.com
VIP APP Website: www.yourcontentbank.com
Fat Loss Website: www.mylovingworks.com/drsteve
Office Software Website: www.chirotouch.com/stevehoffman/

Stay In Touch:
We send the FREE PracticeTIP Newsletter to ALL that subscribe.
Currently, 1095 subscribers receive the TIP every week.
To refer a student or colleague: http://www.drstevehoffman.com/

Looking forward to contributing to your success,
Dr. Steve Hoffman

While I’m not a weight loss expert and I don’t expect you to be one either, we all have to recognize the impact obesity will have on the economy and the health of both individuals and the country. Chiropractic is chiropractic and I wouldn’t want it to be anything else. At the same time, we must keep our public conscious about how to use our service to move their health toward an ideal and that requires them (and us) to look at lifestyle.

There are lots of weight loss programs out there and, whether you elect to add one to your practice or not, here are three tips to help you and your public in choosing the best weight loss program.

Choose a program that matches your lifestyle.
If you’re busy/on the go, look for a structured program like meal replacement. If you’re more of an information seeker, choose a program that provides healthy menu choices and recipe options. Finding an approach that connects with your lifestyle can help you with making early progress and sticking with it.

Focus on real food and nutrition.
Perhaps the best option is one that reconnects you with healthy, nutritious food. Focusing on lean protein, fresh veggies and fruits, lots of water and moderate carbs can help you rebuild positive eating habits that will help you drop the pounds and keep them off.

Get support and information.
Get support…whether to get questions answered or to share the journey, you’ll want to call the company, the coach or the distributor to make sure you get a fast, friendly response. While online tools are great, nothing beats the personal touch, especially when you hit a plateau or a bump along the way.

All that said, since most of you know I lost 50 pounds over a year ago and have kept it off…I strongly endorse and recommend mylovingworks. Here’s the link to get more info: http://www.mylovingworks.com/drsteve

Every DC Needs A Cause

THIS JUST IN FROM Dave Fletcher and CLA:

ADHD diagnosis is on the rise. On May 15th at 3:00 PM Eastern time, in an informative 30 minute discussion, Drs. Edward Hallowell and Patrick Gentempo will explore this growing, fulfilling and
lucrative market for chiropractors.

Register here: Every DC Needs A Cause

Dr. Hallowell is a world-renowned psychiatrist and ADHD expert and Dr. Gentempo, will communicate how SHINE FOR DOCTORS program will empower the chiropractor with the tools and resources they need to attract and be successful with ADHD patients.

9 out of 10 people diagnosed with ADHD are actively seeking non-drug care. They recognize Hallowell’s name and are looking for certified practitioners like you. Gain the skills and tools to attract them.

Join us on May 15th at 3:00 PM Eastern Time- it could change your life and theirs. Here’s the link again: SHINE FOR DOCTORS
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Recommended Reading

http://drstevehoffman.com/BookStore.php

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Your Motivation Moment – DO IT NOW!

Mastering Chiropractic with Certainty

LIVE MC2 Seminars ARE Happening!!!!

Info and OnLine Registration at http://mc2technic.com/

6/30: Marietta, GA

7/14: Ithaca, NY

7/21: Davenport, IA

7/28: Chicago, IL

8/18: San Francisco, CA

8/26: Omaha, NE

11/17: Baltimore, MD

Dallas…Info coming soon!

Contact us if interested in attending or hosting!
*************************************
Love Messages From The Universe:

Plan the celebration now, Steve. Sweep the floor. Clean the slate. Pick a date.

Window shop, buy a few things, go out on a limb.

Rearrange the furniture, pick some flowers, take some time off.
No, no, Steve. Not necessarily because the tipping point has been reached… but because this is how you reach it.

How’s today looking?

Watch for Information:
2012 Annual Management Planning Seminar!

Stay In Touch:
We send the FREE PracticeTIP Newsletter to ALL that subscribe.
Currently, 1095 subscribers receive the TIP every week.
To refer a student or a colleague, simply click the button below.

Looking forward to contributing to your success,
Dr. Steve Hoffman

Then, the emails began…
I missed the email…
I missed the deadline…
Happy birthday but I really wanted to get this…

And on and on. On the one hand, I want to reward all those that took action in a timely way and, on the other hand, this material is so important to educating the public about chiropractic that I don’t think anyone will hold it against me for removing the 61 doc limitation that I arbitrarily set and so I’m giving everyone 48 hours to take advantage of my birthday offer.

But, then, please…no extensions…ok?

We know that families never leave you-you leave them by taking them for granted and not keeping up your valuable patient education program.

Well, now there is a simple, inexpensive, yet comprehensive solution.

TICnology is the complete one year patient education course taught by Drs. Steve Hoffman and Mike Gandolfi. It was over 20 years in the works. It is the best patient education system on the planet.

Create your 200+ PVA practice and dramatically increase your referrals at the same time.

This is, finally, a patient education system based on shifting the consciousness of your patients instead of randomly force feeding them information.

Continuing patient education for over 240 visits utilizing powerful Socratic communication and 240 carefully crafted patient handouts.

Now you can have all of the TICnology patient education handouts that were included in the original “TIC”nology course. The Course handouts come as an instantly downloadable e-book.

Imagine having the subjects, content and the handouts as reinforcement to use for your next few years of patient education.

Now there is really no excuse for “not knowing what to talk about with patients”.

Along with the e-book you will receive a gift certificate worth $500.00 toward the purchase of the entire one-year audio program.

Imagine, this “no-brainer” investment of $299.00

$61.00 for the next 48 hours

for 240 visits worth of patient education handouts with a gift certificate inside worth $500.00 toward the purchase of the entire one-year TICnology audio program!

This product comes as a digital download.

Go to

http://drstevehoffman.com/TICeBook.php

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Recommended Reading

http://drstevehoffman.com/BookStore.php

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Your Motivation Moment – DO IT NOW!

Mastering Chiropractic with Certainty

LIVE MC2 Seminars ARE Happening!!!!

All Info and OnLine Registration Coming to http://mc2technic.com/ soon!!! – Watch for it!

6/30-Marietta, Georgia

7/14-Ithaca, New York

7/21-Davenport, Iowa

7/28-Chicago, IL

8/18-San Francisco, CA

8/25-Omaha, Nebraska

11/17-Baltimore, MD

Dallas…Info coming soon!

Contact us if interested in attending or hosting!

*******************************************************************

FREE Chiro-Touch Demo

You have nothing to lose…go get a free demo today so that you can make an informed choice about whether Chiro-Touch is right for you too!

First, go to:
http://www.chirotouch.com/stevehoffman/

They will take great care of you…not a single one of my clients has been disappointed with their decision to upgrade to Chiro-Touch!

Watch for Information About the 2012 Annual Management Planning Seminar!

Stay In Touch:
We send the FREE PracticeTIP Newsletter to ALL that subscribe.
Currently, 1093 subscribers receive the TIP every week.
To refer a student or a colleague, simply click the button below.

Looking forward to contributing to your success,
Dr. Steve Hoffman

If you have un-resolved contradictions and wish my assistance, simply contact me for a complimentary practice analysis and we’ll discuss the issues that may be holding you back from being, doing and having what you want.  You can get this analysis by going to:  http://drstevehoffman.com/CoachingAnalysis.php

Let’s get it started…

Beyond symptom relief my recommendations are a shot in the dark.  How can I know how long they can hold their adjustment?  I want to promote regular care and not just symptom relief. I’m stuck and frustrated not owning my recommendations.

There are actually a few contradictions here.  Before I address how long they can go before they “need” another adjustment, let’s look at the concept of “holding” an adjustment.  Love to get away from the concept of holding since if we’re holding, we’re static or stuck and that’s the one place I would not want the human body to be.  Can we simply find the people simply do or do not need an adjustment.

Next, if you never see anyone “not needing” an adjustment, its impossible to reduce their schedule so this becomes a technic dependent issue.  For me, within an MC2 framework, if someone presents two visits in a row not needing an adjustment, I am happy to reduce their schedule.  And, if they show up two visits in a row needing the same thing done to them, I would see them more often until that pattern cleared.  You will own your recommendations when they are built on a sound framework and not just what ever we have always done.  For more about MC2, visit:  http://www.mc2technic.com/

A corollary question to the one above is, “I lack certainty in my recommendations so how can my practice members have certainty in them?”

Astute observation since certainty is both the name of the game and what your practice members are buying from you.  This certainty grows when your experience is based on observation and alteration rather than the common cookie-cutter approach that most use in practice.  However, instead of a static set of recommendations, why not a completely different approach as outlined in my first response?  What if the recommendations were daily until you came in two visits in a row not needing an adjustment…etc.  Then, ultimately you must decide what the least visit frequency becomes.  For us, this was set at 2 weeks based on a late 1980′s study by Videman.  Want a copy?  Email me and request it:  drsteve@drstevehoffman.com

“My two biggest contradictions are not getting adjusted enough myself and not seeing my family often enough.”

This was a very common theme in the email I received so, if its all about energy and you recognize that the greatest value you have for other people is your own health and well-being…then you shoot to the top of the priority list.  Become the ideal practice member that you want others to be in your practice.  This is one of the prime motivators for docs to sponsor an MC2 Technical Certainty seminar in their city…so that both they and their chiropractor can be delivering the kind of quality that they themselves wish to deliver to their patients.

As far as your family is concerned…what’s past is past.  Take a new approach starting today.  Re-exams for all family members with new recommendations following this sequence of reasons (which I will elaborate on more next week)…

• Explain why the change
• Explain what you will do
• Explain how they will benefit
• Explain the timeline before their next re-evaluation

“I notice with a lot of Chiropractors that I talk to that they adjust to “remove” or “eliminate” Subluxations or “treat” Subluxation”

The writer then corrected this himself and stated,
“this is allopathic in nature as you are trying to get rid of sometime or something has gone wrong  vs. a more vitalistic view of a subluxation is not a physical thing but a “state of being”… a perfect adaptation, albeit resulting in a state of decreased function, so we Adjust the Person/Body to allow for normal function, thus being in a less subluxated state of being.”  This is, of course, spot on.  Balance is a state of grace where the body is in it’s best position to function, heal and resist dysfunction.

************************************************************************

Recommended Reading

http://drstevehoffman.com/BookStore.php

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Feel Free To Share the Links and The Newsletter!

Stay In Touch:
We send the FREE PracticeTIP Newsletter to ALL that subscribe.
Currently, 1092 subscribers receive the TIP every week.
To refer a student or a colleague, simply click the button below.

Looking forward to contributing to your success,
Dr. Steve Hoffman

As we conclude this series on contradictions, I just would like to point out that it is really all about energy…your energy. Are your actions in conflict with your beliefs? If so, they deplete your energy. Are your actions consistent with your beliefs? Then, they add to your energy. Simply put, energy is either an expense or an investment and the elimination of contradictions helps you invest in you.

Simple test…

Feeling depleted? Look for contradictions!
Feeling energized? You’re on purpose!

OK-let’s finish the original list of common issues:

Do you adjust your own family during “prime time” in your office?
That’s when you do your best work…isn’t it? Whose health, other than perhaps your own, is your highest priority? In my mind, it’s your family and your team so do they get short shrift somewhere along the line or do they get your best when you’re at your best? Think about it and how much would it add to your credibility both with your family and your practice members to see your most loved ones getting the care you recommend to others.

When was the last time YOU were checked?
You knew it was going to eventually come to this right? How can you recommend regular care and regular re-evaluations to your practice members when you yourself are not getting that standard of care? Do what I say and not what I do is a classic contradiction. And, the greatest value you have for those you love and those you serve is your own health and well being…so get with the program. I also strongly recommend you get the kind of care you give. Indeed, this is one of the primary motivators for docs to host an MC2 seminar…so that they can learn and embrace the technic and have another doc in their community that can give them great care too. More info on this at http://mc2technic.com/

Are you, your family and your team in the office on a regular care program including re-evaluations?
Now that we’ve discussed seeing your family and your team during prime time and how important it is for you to get what you give…simply answer the following questions:

1. Why is this important?
2. What am I going to do?
3. How will we all benefit?
4. When will we verify the improvement?

Do you love the patients and hate the business?
This is where we ultimately get to the heart of the matter for many of you. Please, please, please realize that the business is the vehicle that makes the practice possible. Separate out and understand the purpose of the practice is to get more life into more people through chiropractic. The purpose of the business is to fund your lifestyle. Unless your life and lifestyle is something that contributes to, rather than detracts from, your ability to serve your people…you are living in contradiction. Happy to help…see what we have to offer at

http://drstevehoffman.com/MasteryCoaching.php

Please let me hear from you. Happy to address your contradictions (I will maintain your privacy) along with the others I’ve received in the next PracticeTIP. Email me at: drsteve@drstevehoffman.com

***********************************************************

Recommended Reading

http://drstevehoffman.com/BookStore.php

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Feel Free To Share the Links and The Newsletter!

Your Motivation Moment – DO IT NOW!

​ Mastering Chiropractic with Certainty

LIVE MC2 Seminars ARE Happening!!!!

4/29-Laguna Niguel, California

6/30-Marietta, Georgia

7/14-Ithaca, New York

7/21-IOWA (City TBA)

7/28-Illinois (City TBA)

8/25-Omaha, Nebraska

Adding dates and locations all the time…contact us if interested in attending or hosting!

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FREE Chiro-Touch Demo

I have been recommending Chiro-Touch software since the day the company started. I know the president personally and this software has, in a few short years, become the industry standard.

My son and daughter use it in their practice and love the ability to serve many people and keep their overhead under foot…and you will too.

You have nothing to lose…go get a free demo today so that you can make an informed choice about whether Chiro-Touch is right for you too!

First, go to:
http://www.chirotouch.com/stevehoffman/
They will take great care of you…not a single one of my clients has been disappointed with their decision to upgrade to Chiro-Touch!

Stay In Touch:
We send the FREE PracticeTIP Newsletter to ALL that subscribe.
Currently, 1090 subscibers receive the TIP every week.
To refer a student or a colleague, simply click the button below.

Looking forward to contributing to your success,
Dr. Steve Hoffman

I am astonished at how many docs do not want to look at, acknowledge, face or do something about the contradictions in their lives even when those contradictions are holding them back from being, doing and having what they say they want.

Why are contradictions an issue? Granted, they are more of an issue when it is realized that they exist but, in reality, they are an issue because they deplete, rather than contribute to, our energy and personal power.

That said, for those of you willing to go where you’ve never gone before…let’s look at and let me suggest ways of dealing with, common contradictions:

OK-onwards and upwards with the clearing of contradictions:

Are you taking regular conscious steps to grow your own health?

Most health inducing actions, behaviors and lifestyles add to one’s level of energy and that level of energy contributes to one’s success in business, practice, life and health. Indeed, don’t you often hear from practice members how they have more energy since seeing you? Sure, you’ve added life to their body and so they have more energy. And, if they make healthy lifestyle choices, they will further add to their energy rather than deplete it. Now, what about you? How can we expect our patients to follow our advice if we don’t follow it ourselves?

Do you teach that the body is a self-healing and self-regulating organism that is constantly adapting while adjusting the same segments over and over and over again?

This is the topic that actually produces the most upset and discomfort so let’s face it head on. No one doubts your ability to find and adjust subluxations. The question is, “why do you have to adjust the same ones over and over and over?” And often the answer is, “because they show up over and over and over again.” Got it but aren’t we supposed to be doctors of cause? If the same subluxations keep showing up, there are reasons. One set of reasons is the patients life and lifestyle. But the other set of reasons is that the nervous system learns and perhaps you’re teaching it that it needs the same thing done to it over and over and over again. Unfortunately, that is called dependency so why not find a way to find your patients different every visit then to be satisfied that they are always the same? This common issue is always addressed in the MC2 Technical Certainty seminar and DVD: http://mc2technic.com/

Do you call what you do “treatment?”
Do you make “treatment” plans?
Do you see people in “treatment” rooms?

Do you realize treatment is a contradiction to lifetime and lifestyle chiropractic?

According to the American Heritage Medical dictionary, treatment is the administration or application of remedies to a patient or for a disease or injury; medicinal or surgical management; therapy. And, at least in my mind, a treatment is an event and feeds the allopathic event for event mindset of the public. If you ever want chiropractic to be seen as a lifestyle and if you ever want what you do to be seen as care then maybe some change is in order.

Do you call what you do “adjustment or care?”
Do you make “care” plans?
Do you see people in “adjustment” rooms?

This series will conclude next week unless you email me with your own contradictions. I will take the time in the PracticeTIP to make suggestions for resolution. Email me your suggestions at:  drsteve@drstevehoffman.com

**************************************************************************

Recommended Reading

http://drstevehoffman.com/BookStore.php

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Feel Free To Share the Links and The Newsletter!

Your Motivation Moment – DO IT NOW!

​ Mastering Chiropractic with Certainty

LIVE MC2 Seminars ARE Happening!!!!

4/29-Laguna Niguel, California

6/30-Marietta, Georgia

7/7-Geneva, New York

Adding dates and locations all the time…contact us if interested in attending or hosting!

***************************************************************************

CLA introduces their…

…New Entry Level Insight Package

One need CLA identified by talking with doctors about their equipment is that they wished we had something that was scaled down both in overall technology and cost. Now it’s here!

The New Entry Level Insight Package was designed for the doctor just starting out and on a budget, established practitioners looking to add flexibility to their technology arsenal or a doctor that wants a powerful screening & marketing tool.

Learn more at:

http://www.epthree.com/CLACloud/EntryLevel/index.cfm

Stay In Touch:
We send the FREE PracticeTIP Newsletter to ALL that subscribe.
Currently, 1088 subscibers receive the TIP every week.
To refer a student or a colleague, simply click the button below.

Looking forward to contributing to your success,
Dr. Steve Hoffman

“I’m still working my way through the MC2 DVD’s and have started checking a few patients with the technique – so far so good. I’m exclusively activator and have started clearing upper cervicals first with everyone and I’m certainly adjusting less. ‘DO LESS DO DIFFERENT’ Doing different is new to me but makes perfect sense and its working. I’ve never been taught torque before – in fact it has never been on my radar but I’m blown away by incorporating it into my pressure testing on activator checks. Thank You – another piece of the puzzle in place.”

Back to contradictions and this is certainly a hot topic as the drop outs and kudos continue. Quoting Rand:

A contradiction cannot exist. An atom is itself, and so is the universe; neither can contradict its own identity; nor can a part contradict the whole. No concept man forms is valid unless he integrates it without contradiction into the total sum of his knowledge. To arrive at a contradiction is to confess an error in one’s thinking; to maintain a contradiction is to abdicate one’s mind and to evict oneself from the realm of reality.

OK-onwards and upwards with the clearing of contradictions:

Are you trying to see as many people “as possible” while knowing full well that it’s really a lie…
(you wouldn’t work 24/7)?

Many docs have a mission statement to deliver chiropractic to as many people as possible but the truth is that they would quickly burn out going full tilt 24/7 and few recognize that its a marathon and not a sprint. Why not simply resolve this for yourself by delivering chiropractic to as many people as you want to or choose to and, while you’re at it…be specific. What if you chose to deliver the highest quality family chiropractic wellness care to 100 of the most fortunate, forward thinking and healthy families in your community?

Do you charge a fee that you would have to say “no” to if you were a patient in your own office?

So often docs want to know about fees and fee systems as well as family fees. And, while I recommend PCD for handling having a wellness or family fee (go to http://drstevehoffman.com/FreeStuff.php
for more information) the bottom line for me is whether or not you would be able to say yes to you if you were a practice member in your practice. If the answer is “NO” then how can you have any reality on your own fee? How could you ask people to pay a fee that you would have to say “no” to?
We handle this for our Mastery Coaching clients all the time. Want help? For more details, go to:

http://drstevehoffman.com/MasteryCoaching.php

Where did you come up with 3 times a week instead of 2 or 4 times a week?

OOOPS. Made it up? Got it from another doc? Don’t know why? Can you spell CONTRADICTION? Until and unless you can give yourself a really good answer to this question, you have no reality on it either. Have can you sell something that you don’t completely understand and own? Have you ever tried seeing new patients more often in the beginning? What could happen? Maybe they would respond faster. I could ask equal opposite questions with starting people at two times per week. The right answer here is completely personal but you HAVE TO OWN IT! Find out what we did and why we did it with MC2. In addition to LIVE SEMINARS, MC2 is available on DVD…
To Order Go to: http://mc2technic.com/index.php

You don’t follow your own recommendations but wonder why the patients don’t follow them either?

With this one, we’re half way through the original list and we will, of course, address them all. Now, in all honesty, do you follow your own recommendations for your health? And, do you even follow the recommendations you make for your practice members or do their re-exams slip by the wayside? If your practice members do not see you following up on what you say, why should they be inclined to follow your leadership? Think about it…this goes on all the time.

Please email me with your own contradictions that you see so that I can take the time in the PracticeTIP to make suggestions for resolution. Email me your suggestions at:

drsteve@drstevehoffman.com

***********************************************************

Recommended Reading

For a true sense of understanding current global trends, my opinion is that everyone should read and understand the happenings of the 1930′s. One resource and reference for that era is a classic piece of literature…
The Rise and Fall of the Third Reich. Check it out at:

http://drstevehoffman.com/BookStore.php

*******************************************************************

Feel Free To Share the Links and The Newsletter!

Your Motivation Moment – DO IT NOW!

Mastering Chiropractic with Certainty

LIVE MC2 Seminars ARE Happening!!!!

4/29-Laguna Niguel, California

6/30-Marietta, Georgia

7/7-Geneva, New York

Adding dates and locations all the time…contact us if interested in attending or hosting!

*****************************************************************************

CLA introduces their…

…New Entry Level Insight Package

One need CLA identified by talking with doctors about their equipment is that they wished we had something that was scaled down both in overall technology and cost. Now it’s here!

The New Entry Level Insight Package was designed for the doctor just starting out and on a budget, established practitioners looking to add flexibility to their technology arsenal or a doctor that wants a powerful screening & marketing tool.

This new package is priced as low as $4995, and comes complete with Software, Computer, support and marketing materials that include a professionally designed Roll Up banner.

Learn more at:

http://www.epthree.com/CLACloud/EntryLevel/index.cfm

Stay In Touch:
We send the FREE PracticeTIP Newsletter to ALL that subscribe.
Currently, 1088 subscribers receive the TIP every week.
To refer a student or a colleague, simply click the button below.

Looking forward to contributing to your success,
Dr. Steve Hoffman

“Great practice tip. Having done your MC2 before, these are questions I asked and ended up changing my technique. Thank you for all that you do.”

Seems like a recurrent theme. Indeed, we hear these kudos from MC2 docs all the time that the seminar is so much more than just a technique seminar. Come join us in California the end of April.

What’s interesting is that in this past week I have had more people discontinuing their free pxtip service than I can ever remember AND I have, at the same time (thanks Dr. Cranfield and all the others sending positive reinforcement), received more kudos and requests for free subscriptions than I can ever remember. The only thing I can conclude is that the current series on contradictions has struck a nerve.

I can only imagine that if you wish to pretend that contradictions do not exist in your life, business and practice and do not want to be confronted with them (the ignorance is bliss approach) then you have opted to go through life with your perception of the world distorted and compromised by your own belief system.

On the other hand, if you embrace change…if you embrace knowledge…if you want help finding and overcoming your contradictions, then I am providing a valuable service to you and that is my intention so let’s procede.

Together, let’s raise your business, practice and life to a new level…in less time, with less effort and by having more fun…all at the same time!

Do you educate about improved nerve system function with no way of demonstrating it?

Let me answer this one with the opposite. Do you talk about the importance of the nervous system? Do you want your practice members to understand and relate to the value of the nervous system in health and disease? And then do you feel their bones, see how their bones move, take an xray to know the alignment of the bones and then MTFB (move the freakin bone)? AND then have a hard time understanding why they think you’re a bone doctor?Demonstrate nerve system function with a functional exam to exam assessment (I strongly recommend and endorse the Subluxation Station from CLA) and a physiology based visit to visit assessment. Again, here is where a technic assessment like MC2 becomes even more valuable…it is not contradictory as shown above.

Do you want a family wellness practice but do a “pain” based exam and consult?

What if you communicated WHY health problems tend to run in families and your practice members understood that all family members live in the same house, breathe the same air, eat the same food and are subject to the same internal family stresses? And, what if they understood that health problems may run in families because patterns of nervous system stress tends to run in families (check out some of your own family scans and/or xrays) and because this is so common, your office has a policy of evaluating the stress on the enrve systems of all practice members children….(BTW-this entire communication concept is taught in Mastery Coaching. For more details, go to

http://drstevehoffman.com/MasteryCoaching.php

Do you a have a “target” market but cast as wide a net as possible?

Both do work but please decide what you want. What is a good target market for you and your practice? What would be even better? What would be ideal? In today’s marketplace, finding your ideal niche and scratching it is the best way to create community and grow your practice with ideal practice members. If you want more families…go after them…where would you find them? What do you want more of? If the answer is everything, then you’re not thinking of what YOU WANT MOST! The days of a page long description of an ideal patient, while still workable, are behind us. What lies ahead of us is specific targeting. Example…my son specializes in athletes and performance and my daughter in moms and kids health development….Their Ideal Practice Member is a yoga-Mom.

By the way, in addition to LIVE SEMINARS, MC2 is available on DVD…

To Order Go to: http://mc2technic.com/index.php

All contradictions listed in the original PracticeTIP will be addressed as we go forward…and then some.

Then some? Sure! Please email me with your own contradictions that you see so that I can take the time in the PracticeTIP to make suggestions for resolution. Email me your suggestions at:

drsteve@drstevehoffman.com

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Recommended Reading

For a true sense of understanding current global trends, my opinion is that everyone should read and understand the happenings of the 1930′s. One resource and reference for that era is a classic piece of literature…

The Rise and Fall of the Third Reich. Check it out at:

http://drstevehoffman.com/BookStore.php

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Feel Free To Share the Links and The Newsletter!

Your Motivation Moment – DO IT NOW!

​ Mastering Chiropractic with Certainty

LIVE MC2 Seminars ARE Happening!!!!

So Far, We have booked…

4/29-Laguna Niguel, California

6/30-Marietta, Georgia

7/7-Geneva, New York

Adding dates and locations all the time…contact us if interested in attending or hosting!

Stay In Touch:

We send the FREE PracticeTIP Newsletter to ALL that subscribe. Currently, 1087 subscribers receive the TIP every week. To refer a student or a colleague, simply click the button below.

Looking forward to contributing to your success,
Dr. Steve Hoffman

“I’ve been working through the MC2 DVD’s the past few days and have been blown away by the package.

If truth be told on the first sitting I fast forwarded through DVD 1 trying to get to the ‘Technique’ so that I could bring something to practice asap. Last night I worked through the full DVD 1 and I picked up so much that I wasn’t expecting in a technique lecture. So thank you.

I’ve been an activator practitioner exclusively for the last 6 years and I explain everything to my patients from a neurological standpoint (nerve – muscle – bone) yet from watching the DVD there are many contradictions in my practice that I knew existed but didn’t know what they were or how to address them.

I’m looking forward to sitting down with my wife (she’s also a chiro) and working our way through these DVD’s and making all the necessary changes in order to be congruent with our message and practice ‘innately’.

I’ll keep you posted on our progress and challenges but for now thanks again.”

So, before we even begin with this series, let me suggest a vehicle to help you find and address some of these contradictions within your practice is by studying MC2 – Mastering Chiropractic with Certainty!

Now back to the series…let’s briefly address these one at a time so that you can raise your business, practice and life to a new level…in less time, with less effort and by having more fun…all at the same time!

How do I know if someone is subluxated?

To properly answer this question, you first must clearly define subluxation. And, while we do this in MC2, you must decide what the sequencing is. If it is simply a bone out of place, then x-ray is a pretty good tool to know if someone is subluxated…but you wouldn’t x-ray someone every visit so we rely on palpation and motion palpation but these tell you bony aberrations but not neurological consequences. Then, there’s leg check but do you pre and post check practice members every visit? Bottom line: without a definitive way of determining if someone is subluxated, you have no way of deciding if an adjustment should be rendered and, quite frankly…unless you post-check, you have little way of knowing whether an adjustment had been rendered. I’m sure you can see the tangle here. While I clearly have my methods and protocols and love the INSIGHT SUBLUXATION STATION as an exam to exam vehicle, tell me what you do and I’ll share it with our readers. Email your responses to me at drsteve@drstevehoffman.com

How do I know if someone needs an adjustment today?

This is really a sub-question to the last one. But, another way of asking it would be, “have you ever had a patient come to the office and NOT demonstrate a need to be adjusted?” Based on your answer to this question, you may have some real issues with the next question which is…

How do I know when to change a practice member’s visit schedule?

If they “NEED” an adjustment every time they come to the office, then why would you ever reduce their visit frequency? If you don’t want patients to judge their care on how they feel, how are you judging the care you render? If the nervous system learns, what are you teaching it? There is an additional portion to this question which is, “are you also adjusting the same things over and over and over again?” If you are, then aren’t you making that nervous system dependent on having the same thing done to it? Is that what you’re trying to accomplish…dependency?

Now that I have you thinking about some of these things, please do send your feedback to me at drsteve@drstevehoffman.com

By the way, in addition to LIVE SEMINARS, MC2 is available on DVD…
To Order Go to: http://mc2technic.com/index.php

There are many more contradictions that we listed last week…if you need the list, please let me know.

Over the next several weeks, I will be addressing all of them and then some.

Then some? Sure! Please email me with your own contradictions that you see so that I can take the time in the PracticeTIP to make suggestions for resolution. Email me your suggestions at:
drsteve@drstevehoffman.com

***********************************************************

Recommended Reading

For a true sense of understanding current global trends, my opinion is that everyone should read and understand the happenings of the 1930′s. One resource and reference for that era is a classic piece of literature…

The Rise and Fall of the Third Reich. Check it out at:

http://drstevehoffman.com/BookStore.php

*******************************************************************

Feel Free To Share the Links and The Newsletter!

Your Motivation Moment – DO IT NOW!

Insight Subluxation Station

Sample Reactivation Letter Press Release and
Article Available FREE

NOW is a great time to be marketing your unique differences to your community and to your patient base. CLA has provided these resources for free for your use and to expand your practice.

Happy to be a resource to you as well. Simply go to

http://drstevehoffman.com/FreeStuff.php

and download the file.

And, don’t forget to have a staff person (or, yourself for that matter) follow-up with a phone call.

Stay In Touch:
We send the FREE PracticeTIP Newsletter to ALL that subscribe.
Currently, 1079 subscibers receive the TIP every week.
To refer a student or a colleague, simply click the button below.

Looking forward to contributing to your success,
Dr. Steve Hoffman

Or, in a more practical way, how your practice can only grow to the level of the contradictions you see and resolve.

Contradictions are like subluxations that prevent you from achieving your true potential.

So, step one is to be able to see the contradictions.

Step two is to decide to resolve the contradiction by either by eliminating the contradiction or by accepting the contradiction and the consequences of not resolving it.

One example we like to use is how calling medicine health care when its really sick care leads to more sickness rather than more health.

With that in mind, if you want more of what you want instead of more of what you have, let’s look at some common practical contradictions.

Here are some of the most obvious contradictions I see:

1. How do I know if someone is subluxated?
2. How do I know if someone needs an adjustment today?
3. How do I know when to change a practice member’s visit schedule?
4. Do you educate about improved nerve system function with no way of demonstrating it?
5. Do you want a family wellness practice but do a “pain” based exam and consult?
6. Do you a have a “target” market but cast as wide a new as possible?
7. Are you trying to see as many people as possible while knowing full well that it’s really a lie (you wouldn’t work 24/7).
8. Do you charge a fee that you would have to say “no” to if you were a patient in your own office?
9. Why 3 times a week instead of twice or four times a week?
10. You don’t follow your own recommendations but wonder why the patients don’t follow them either?
11. Are you taking regular conscious steps to grow your own health?
12. Do you teach that the body is a self-healing and self-regulating organism that is constantly adapting while adjusting the same segments over and over and over again?
13. Do you call what you do “treatment?”
14. Do you make “treatment” plans?
15. Do you see people in “treatment” rooms?
16. Do you realize treatment is a contradiction to lifetime and lifestyle chiropractic?
17. Do you adjust your own family during “prime time” in your office?
18. When was the last time you were checked
19. Are you, your family and your team in the office on a regular care program?
20. Do you love the patients and hate the business?

Over the next severall weeks, I will be addressing all of these and then some.

Then some? Sure! Please email me with your own contradictions that you see so that I can take the time in the PracticeTIP to make suggestions for resolution. Email me your suggestions at:  drsteve@drstevehoffman.com
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Recommended Reading

Dr. Richard Levine’s new book, “Eye of the Redeemer” is available on AMAZON.

http://drstevehoffman.com/BookStore.php
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Free To Share the Links and The Newsletter!

Your Motivation Moment – DO IT NOW!

Philosophy,
Who Needs It?

“As a human being, you have no choice about the fact that you need a philosophy.

Your only choice is whether you define your philosophy by a conscious, rational, disciplined process of thought and scrupulously logical deliberation OR let your subconscious accumulate a junk heap of unwarranted conclusions, false generalizations, undefined contradictions, undigested slogans, unidentified wishes, doubts and fears, thrown together by chance, but integrated by your subconscious into a kind of mongrel philosophy and fused into a single solid weight; self doubt, like a ball and chain in the place where your mind’s wings should have grown.”

-Ayn Rand

Stay In Touch:
We send the FREE PracticeTIP Newsletter to ALL that subscribe.
Currently, 1077 subscibers receive the TIP every week.
To refer a student or a colleague, simply click the button below.

Looking forward to contributing to your success,
Dr. Steve