Grass Roots and Chiropractic Trends

Coaches Corner

Grass Roots and Chiropractic Trends

This article could fit into either the Coaching Corner or Marketing but the topic is so important and the timeliness of it so critical, that its topic designation is irrelevant.
It will come to no surprise to our readers that the topic of a grass roots movement should fit within the concept of trends to mark its time as NOW.
Grass-roots activism in the United States has generally been directed at correcting problems, abuses, and issues that a large number of people believe are not being addressed by the powers that be.

Different movements have used different strategies.

Among these movements, going back to the 1930’s is labor activism.  Swinging forward 40 years we find Earth Day which was the beginning of a movement that continues to this day.

What does this have to do with chiropractic?  

Well, in the 1930’s BJ sparked a grass roots movement to travel “the hiways and byways” and airwaves bringing the message of chiropractic.  He spoke with, to and for chiropractors but the message was for the public…not the chiropractor.  In the late 60’s and early 70’s we saw a movement spearheaded by todays profession’s icons, namely Gold, Sigafoose, Flesia, Riekeman, Williams, Parker and Gelardi among many others to again bring the chiropractic message to the public.

In the past decade we have seen the proliferation of philosophy groups within the profession and that is a good thing.  It will be an even better thing if we use those groups to spawn public and patient centered groups to communicate the message of chiropractic.
It’s time for mobilization…not of chiropractors speaking to other chiropractors but for chiropractors to be speaking to the public.

If we, as a profession won’t do it, who will?

If you, as a practitioner won’t do it, who will?

I can’t tell you how many docs I speak to that all have the same lament…ultimately the lament of every failed business which is…

“There were so many things we could have done, we just didn’t do them”

How many times can I hear that the public “just doesn’t get it” before I scream that they don’t get it because we’re not communicating it.  And yet….

I know docs have their hands full so what’s the answer?

What’s your answer?

What can be done?

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