Grass Roots and Chiropractic Trends
Different movements have used different strategies.
Among these movements, going back to the 1930’s is labor activism. Swinging forward 40 years we find Earth Day which was the beginning of a movement that continues to this day.
Well, in the 1930’s BJ sparked a grass roots movement to travel “the hiways and byways” and airwaves bringing the message of chiropractic. He spoke with, to and for chiropractors but the message was for the public…not the chiropractor. In the late 60’s and early 70’s we saw a movement spearheaded by todays profession’s icons, namely Gold, Sigafoose, Flesia, Riekeman, Williams, Parker and Gelardi among many others to again bring the chiropractic message to the public.
If we, as a profession won’t do it, who will?
If you, as a practitioner won’t do it, who will?
I can’t tell you how many docs I speak to that all have the same lament…ultimately the lament of every failed business which is…
“There were so many things we could have done, we just didn’t do them”
How many times can I hear that the public “just doesn’t get it” before I scream that they don’t get it because we’re not communicating it. And yet….
I know docs have their hands full so what’s the answer?
What’s your answer?
What can be done?
This and many other topics crucial to the success of your business in 2015 will be the central subject of this year’s Business Development Meet known as the Annual Management Planning Seminar….details on
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